Swisscom AG (FRA:SWJ) Selling, General, & Admin. Expense: €401 Mil (TTM As of Mar. 2026)


FRA:SWJ Swisscom AG FRA:SWJ
77 GF Score
Price €660.00
GF Value €754.98
Valuation Modestly Undervalued
! 5 Warning Signs
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What is Swisscom AG Selling, General, & Admin. Expense?

Swisscom AG FRA:SWJ +2.33% 77 Selling, General, & Admin. Expense is €401 Mil as of Mar. 2026. GuruFocus rates FRA:SWJ with a GF Score™ of 77/100 and a GF Value™ of €754.98 (Modestly Undervalued). The stock has 5 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Swisscom AG's selling, general, & admin. expense for the three months ended in Mar. 2026 was €77 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was €401 Mil.


Swisscom AG  (FRA:SWJ) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Swisscom AG Selling, General, & Admin. Expense Related Terms


Swisscom AG Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Swisscom AG's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Swisscom AG Selling, General, & Admin. Expense Chart

Swisscom AG Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 371.87 363.78 315.99 327.76 410.44

Swisscom AG Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 83.75 95.95 96.32 131.81 76.91

FRA:SWJ vs TMUS, VZ, T: Selling, General, & Admin. Expense Comparison

For the Telecom Services subindustry, Swisscom AG's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Swisscom AG Selling, General, & Admin. Expense vs Telecommunication Services Industry

For the Telecommunication Services industry and Communication Services sector, Swisscom AG's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Swisscom AG's Selling, General, & Admin. Expense falls into.


FRA:SWJ
77GF Score
Swisscom AG FRA:SWJ
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Swisscom AG Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €401 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of €401 Mil mean?
Swisscom AG (FRA:SWJ) has a Selling, General, & Admin. Expense of €401 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Swisscom AG and its competitors.
Is Swisscom AG's Selling, General, & Admin. Expense too high?
Swisscom AG's current Selling, General, & Admin. Expense is €401 Mil. Overall, Swisscom AG has a GF Score™ of 77/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Swisscom AG's Selling, General, & Admin. Expense compare to TMUS and VZ?
Swisscom AG's Selling, General, & Admin. Expense of €401 Mil can be compared against companies in the Telecommunication Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Telecommunication Services company?
A good Selling, General, & Admin. Expense depends on the Telecommunication Services industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Swisscom AG and its competitors. Swisscom AG's current Selling, General, & Admin. Expense is €401 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Swisscom AG stock overvalued right now?
Based on GuruFocus' analysis, Swisscom AG (FRA:SWJ) is currently considered Modestly Undervalued. The stock's GF Value™ is €754.98, compared to a current price of €660.00 — trading 12.6% below its estimated fair value. The current Selling, General, & Admin. Expense is €401 Mil. Swisscom AG's overall GF Score™ is 77/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Swisscom AG (FRA:SWJ), the current Selling, General, & Admin. Expense is €401 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Swisscom AG (FRA:SWJ) Overvalued in 2026?

Based on GuruFocus' analysis, Swisscom AG stock appears to be undervalued. The current stock price of €660.00 is trading 12.6% below its estimated GF Value™ of €754.98. GuruFocus considers Swisscom AG to be Modestly Undervalued.

Key valuation signals for FRA:SWJ:

  • Selling, General, & Admin. Expense: €401 Mil
  • GF Value™: €754.98 vs. price of €660.00 (12.6% below fair value)
  • GF Score™: 77/100 with 5 warning signs

No single metric tells the full story. See the FRA:SWJ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Swisscom AG Business Description

Address Alte Tiefenaustrasse 6, 3048 Worblaufen, Ittigen, Bern, CHE, 3050
Swisscom is the incumbent telecom operator in Switzerland, with a very high market share in mobile and fixed-line markets. It charges high prices compared with its competitors and other European peers due to the historical stability of the Swiss telecom market and a favorable regulatory environment. In 2024, Swisscom acquired Vodafone Italia in a deal worth EUR 8 billion.
77GF Score

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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€660.00
Price
€754.98
GF Value