Honasa Consumer (NSE:HONASA) Selling, General, & Admin. Expense: ₹0 Mil (TTM As of Jun. 2026)

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NSE:HONASA Honasa Consumer Ltd NSE:HONASA
57 GF Score
Price ₹485.50
GF Value ₹399.82
Valuation Modestly Overvalued
! 4 Warning Signs
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What is Honasa Consumer Selling, General, & Admin. Expense?

Honasa Consumer NSE:HONASA -1.08% 57 Selling, General, & Admin. Expense is ₹0 Mil as of Jun. 2026. GuruFocus rates NSE:HONASA with a GF Score™ of 57/100 and a GF Value™ of ₹399.82 (Modestly Overvalued). The stock has 4 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Honasa Consumer's selling, general, & admin. expense for the three months ended in Jun. 2026 was ₹0 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was ₹0 Mil.


Honasa Consumer  (NSE:HONASA) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Honasa Consumer Selling, General, & Admin. Expense Related Terms


Honasa Consumer Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Honasa Consumer's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Honasa Consumer Selling, General, & Admin. Expense Chart

Honasa Consumer Annual Data
Trend Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
Selling, General, & Admin. Expense
Get a 7-Day Free Trial 5,245.50 7,533.37 9,255.12 10,555.43 0.00

Honasa Consumer Quarterly Data
Mar20 Mar21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

NSE:HONASA vs PG, CL, KVUE: Selling, General, & Admin. Expense Comparison

For the Household & Personal Products subindustry, Honasa Consumer's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Honasa Consumer Selling, General, & Admin. Expense vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Honasa Consumer's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Honasa Consumer's Selling, General, & Admin. Expense falls into.


NSE:HONASA
57GF Score
Honasa Consumer Ltd NSE:HONASA
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Honasa Consumer Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ₹0 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of ₹0 Mil mean?
Honasa Consumer (NSE:HONASA) has a Selling, General, & Admin. Expense of ₹0 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Honasa Consumer and its competitors.
Is Honasa Consumer's Selling, General, & Admin. Expense too high?
Honasa Consumer's current Selling, General, & Admin. Expense is ₹0 Mil. Overall, Honasa Consumer has a GF Score™ of 57/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Honasa Consumer's Selling, General, & Admin. Expense compare to PG and CL?
Honasa Consumer's Selling, General, & Admin. Expense of ₹0 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Consumer Packaged Goods company?
A good Selling, General, & Admin. Expense depends on the Consumer Packaged Goods industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Honasa Consumer and its competitors. Honasa Consumer's current Selling, General, & Admin. Expense is ₹0 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Honasa Consumer stock overvalued right now?
Based on GuruFocus' analysis, Honasa Consumer (NSE:HONASA) is currently considered Modestly Overvalued. The stock's GF Value™ is ₹399.82, compared to a current price of ₹485.50 — trading 21.4% above its estimated fair value. The current Selling, General, & Admin. Expense is ₹0 Mil. Honasa Consumer's overall GF Score™ is 57/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Honasa Consumer (NSE:HONASA), the current Selling, General, & Admin. Expense is ₹0 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Honasa Consumer (NSE:HONASA) Overvalued in 2026?

Based on GuruFocus' analysis, Honasa Consumer stock appears to be overvalued. The current stock price of ₹485.50 is trading 21.4% above its estimated GF Value™ of ₹399.82. GuruFocus considers Honasa Consumer to be Modestly Overvalued.

Key valuation signals for NSE:HONASA:

  • Selling, General, & Admin. Expense: ₹0 Mil
  • GF Value™: ₹399.82 vs. price of ₹485.50 (21.4% above fair value)
  • GF Score™: 57/100 with 4 warning signs

No single metric tells the full story. See the NSE:HONASA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Honasa Consumer Business Description

Other Exchanges 544014:India
Address Ullahwas, Sector-59, 10th and 11th Floor, Capital Cyberscape, Gurugram, HR, IND, 122102
Honasa Consumer Ltd is a digital-first beauty and personal care (BPC) company in India. It trades various beauty and personal care products across baby care, skin care, hair, and other related personal care categories. The products are manufactured through third-party contract manufacturers under the brand name of Mamaearth, The Derma Co, BBlunt, Aqualogica, and Ayuga. Geographically, the company generates a majority of its revenue within India.
57GF Score

Get the complete analysis for NSE:HONASA

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₹485.50
Price
₹399.82
GF Value