PSQH (PSQ Holdings) Selling, General, & Admin. Expense: $36.78 Mil (TTM As of Mar. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

PSQH PSQ Holdings Inc PSQH
17 GF Score
Price $3.08
GF Value $57.09
Valuation Possible Value Trap
! 4 Warning Signs
View Full Analysis

What is PSQ Holdings Selling, General, & Admin. Expense?

PSQ Holdings PSQH -7.78% 17 Selling, General, & Admin. Expense is $36.78 Mil as of Mar. 2026. GuruFocus rates PSQH with a GF Score™ of 17/100 and a GF Value™ of $57.09 (Possible Value Trap). The stock has 4 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. PSQ Holdings's selling, general, & admin. expense for the three months ended in Mar. 2026 was $8.22 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was $36.78 Mil.


PSQ Holdings  (NYSE:PSQH) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


PSQ Holdings Selling, General, & Admin. Expense Related Terms


PSQ Holdings Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for PSQ Holdings's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

PSQ Holdings Selling, General, & Admin. Expense Chart

PSQ Holdings Annual Data
Trend Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
0.00 4.57 27.32 47.08 34.85

PSQ Holdings Quarterly Data
Dec21 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 9.80 8.78 9.71 10.07 8.22

PSQH vs IDAI, CXAI, UPLD: Selling, General, & Admin. Expense Comparison

For the Software - Application subindustry, PSQ Holdings's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


PSQ Holdings Selling, General, & Admin. Expense vs Software Industry

For the Software industry and Technology sector, PSQ Holdings's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where PSQ Holdings's Selling, General, & Admin. Expense falls into.


PSQH
17GF Score
PSQ Holdings Inc PSQH
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

PSQ Holdings Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $36.78 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of $36.78 Mil mean?
PSQ Holdings (PSQH) has a Selling, General, & Admin. Expense of $36.78 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on PSQ Holdings and its competitors.
Is PSQ Holdings' Selling, General, & Admin. Expense too high?
PSQ Holdings' current Selling, General, & Admin. Expense is $36.78 Mil. Overall, PSQ Holdings has a GF Score™ of 17/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does PSQ Holdings' Selling, General, & Admin. Expense compare to IDAI and CXAI?
PSQ Holdings' Selling, General, & Admin. Expense of $36.78 Mil can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Software company?
A good Selling, General, & Admin. Expense depends on the Software industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on PSQ Holdings and its competitors. PSQ Holdings's current Selling, General, & Admin. Expense is $36.78 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PSQ Holdings stock overvalued right now?
Based on GuruFocus' analysis, PSQ Holdings (PSQH) is currently considered Possible Value Trap. The stock's GF Value™ is $57.09, compared to a current price of $3.08 — trading 94.6% below its estimated fair value. The current Selling, General, & Admin. Expense is $36.78 Mil. PSQ Holdings' overall GF Score™ is 17/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For PSQ Holdings (PSQH), the current Selling, General, & Admin. Expense is $36.78 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is PSQ Holdings (PSQH) Overvalued in 2026?

Based on GuruFocus' analysis, PSQ Holdings stock appears to be undervalued. The current stock price of $3.08 is trading 94.6% below its estimated GF Value™ of $57.09. GuruFocus considers PSQ Holdings to be Possible Value Trap.

Key valuation signals for PSQH:

  • Selling, General, & Admin. Expense: $36.78 Mil
  • GF Value™: $57.09 vs. price of $3.08 (94.6% below fair value)
  • GF Score™: 17/100 with 4 warning signs

No single metric tells the full story. See the PSQH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


PSQ Holdings Business Description

Address 313 Datura Street, Suite 200, West Palm Beach, FL, USA, 33401
PSQ Holdings Inc operates the website and mobile application named as PublicSq. It is an app and website that connects freedom-loving Americans to high-quality businesses that share values, both online and in local communities. It has three reportable segments comprised of Marketplace; which includes a marketplace platform to access consumers that are drawn to patriotic values and the revenue is generated in the form of advertising and eCommerce transactions, and Brands segment in which through its wholly-owned brand, the company generates revenue from online sales of diapers and wipes and third financial technology which assists consumers, lenders, and retailers in offering point-of-sale financing products.
17GF Score

Get the complete analysis for PSQH

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.08
Price
$57.09
GF Value