Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Max Echo Technology's selling, general, & admin. expense for the
three
months ended in Jun. 2026 was NT$25.6 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was NT$94.6 Mil.
Max Echo Technology (ROCO:5228) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Max Echo Technology Selling, General, & Admin. Expense Related Terms
Max Echo Technology Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Max Echo Technology's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Max Echo Technology Selling, General, & Admin. Expense Chart
ROCO:5228 vs APH, GLW, TEL: Selling, General, & Admin. Expense Comparison
For the Electronic Components subindustry, Max Echo Technology's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Max Echo Technology Selling, General, & Admin. Expense vs Hardware Industry
For the Hardware industry and Technology sector, Max Echo Technology's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Max Echo Technology's Selling, General, & Admin. Expense falls into.
Max Echo Technology Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was NT$94.6 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of NT$94.6 Mil mean?
Max Echo Technology (ROCO:5228) has a Selling, General, & Admin. Expense of NT$94.6 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Max Echo Technology and its competitors.
Is Max Echo Technology's Selling, General, & Admin. Expense too high?
Max Echo Technology's current Selling, General, & Admin. Expense is NT$94.6 Mil. Overall, Max Echo Technology has a GF Score™ of 51/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Max Echo Technology's Selling, General, & Admin. Expense compare to APH and GLW?
Max Echo Technology's Selling, General, & Admin. Expense of NT$94.6 Mil can be compared against companies in the Hardware industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Hardware company?
A good Selling, General, & Admin. Expense depends on the Hardware industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Max Echo Technology and its competitors. Max Echo Technology's current Selling, General, & Admin. Expense is NT$94.6 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Max Echo Technology stock overvalued right now?
Based on GuruFocus' analysis, Max Echo Technology (ROCO:5228) is currently considered Significantly Overvalued. The stock's GF Value™ is NT$29.39, compared to a current price of NT$41.55 — trading 41.4% above its estimated fair value. The current Selling, General, & Admin. Expense is NT$94.6 Mil. Max Echo Technology's overall GF Score™ is 51/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Max Echo Technology (ROCO:5228), the current Selling, General, & Admin. Expense is NT$94.6 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Max Echo Technology (ROCO:5228) Overvalued in 2026?
Based on GuruFocus' analysis, Max Echo Technology stock appears to be overvalued.
The current stock price of NT$41.55 is trading 41.4% above its estimated GF Value™ of NT$29.39.
GuruFocus considers Max Echo Technology to be Significantly Overvalued.
Key valuation signals for ROCO:5228:
Selling, General, & Admin. Expense: NT$94.6 Mil
GF Value™: NT$29.39 vs. price of NT$41.55 (41.4% above fair value)
No single metric tells the full story. See the ROCO:5228 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Max Echo Technology Corp is a Taiwan-based company that manufactures and sells SMD multilayer inductors and beads. Its products include multilayer GHz high-frequency ferrite chip beads, multilayer ferrite chip beads, multilayer balun transformers, and multilayer power inductors.
51GF Score
Get the complete analysis for ROCO:5228
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
ROCO:5228 has been successfully added to your 
