Green World Hotels Co (ROCO:8077) Selling, General, & Admin. Expense: NT$129 Mil (TTM As of Mar. 2026)

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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ROCO:8077 Green World Hotels Co Ltd ROCO:8077
69 GF Score
Price NT$44.90
GF Value NT$53.89
Valuation Modestly Undervalued
! 5 Warning Signs
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What is Green World Hotels Co Selling, General, & Admin. Expense?

Green World Hotels Co ROCO:8077 +0.79% 69 Selling, General, & Admin. Expense is NT$129 Mil as of Mar. 2026. GuruFocus rates ROCO:8077 with a GF Score™ of 69/100 and a GF Value™ of NT$53.89 (Modestly Undervalued). The stock has 5 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Green World Hotels Co's selling, general, & admin. expense for the three months ended in Mar. 2026 was NT$30 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was NT$129 Mil.


Green World Hotels Co  (ROCO:8077) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Green World Hotels Co Selling, General, & Admin. Expense Related Terms


Green World Hotels Co Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Green World Hotels Co's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Green World Hotels Co Selling, General, & Admin. Expense Chart

Green World Hotels Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 92.26 98.95 149.83 144.75 133.04

Green World Hotels Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 33.53 34.14 30.45 34.92 29.62

ROCO:8077 vs MAR, HLT, H: Selling, General, & Admin. Expense Comparison

For the Lodging subindustry, Green World Hotels Co's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Green World Hotels Co Selling, General, & Admin. Expense vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Green World Hotels Co's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Green World Hotels Co's Selling, General, & Admin. Expense falls into.


ROCO:8077
69GF Score
Green World Hotels Co Ltd ROCO:8077
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Green World Hotels Co Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was NT$129 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of NT$129 Mil mean?
Green World Hotels Co (ROCO:8077) has a Selling, General, & Admin. Expense of NT$129 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Green World Hotels Co and its competitors.
Is Green World Hotels Co's Selling, General, & Admin. Expense too high?
Green World Hotels Co's current Selling, General, & Admin. Expense is NT$129 Mil. Overall, Green World Hotels Co has a GF Score™ of 69/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Green World Hotels Co's Selling, General, & Admin. Expense compare to MAR and HLT?
Green World Hotels Co's Selling, General, & Admin. Expense of NT$129 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Travel & Leisure company?
A good Selling, General, & Admin. Expense depends on the Travel & Leisure industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Green World Hotels Co and its competitors. Green World Hotels Co's current Selling, General, & Admin. Expense is NT$129 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Green World Hotels Co stock overvalued right now?
Based on GuruFocus' analysis, Green World Hotels Co (ROCO:8077) is currently considered Modestly Undervalued. The stock's GF Value™ is NT$53.89, compared to a current price of NT$44.90 — trading 16.7% below its estimated fair value. The current Selling, General, & Admin. Expense is NT$129 Mil. Green World Hotels Co's overall GF Score™ is 69/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Green World Hotels Co (ROCO:8077), the current Selling, General, & Admin. Expense is NT$129 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Green World Hotels Co (ROCO:8077) Overvalued in 2026?

Based on GuruFocus' analysis, Green World Hotels Co stock appears to be undervalued. The current stock price of NT$44.90 is trading 16.7% below its estimated GF Value™ of NT$53.89. GuruFocus considers Green World Hotels Co to be Modestly Undervalued.

Key valuation signals for ROCO:8077:

  • Selling, General, & Admin. Expense: NT$129 Mil
  • GF Value™: NT$53.89 vs. price of NT$44.90 (16.7% below fair value)
  • GF Score™: 69/100 with 5 warning signs

No single metric tells the full story. See the ROCO:8077 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Green World Hotels Co Business Description

Address Nanjing E. Road, Section 2, No. 69, 3rd Floor, Zhongshan District, Taipei, TWN, 104
Green World Hotels Co Ltd is engaged in the business activities of Hotels and restaurant operations. The company provides hotel rooms, catering services, leasing, and business management services to customers. The company derives a majority of its revenue from the provision of hotel room services. Some of its hotels are Green World Grand Nanjing, Green World Flora, New World Hotel, Green World Linsen, and others.
69GF Score

Get the complete analysis for ROCO:8077

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

NT$44.90
Price
NT$53.89
GF Value