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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Henkel AG KGaA's selling, general, & admin. expense for the
six
months ended in Dec. 2025 was CHF3,285 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was CHF6,530 Mil.
Henkel AG KGaA (XSWX:HEN) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Henkel AG KGaA Selling, General, & Admin. Expense Related Terms
Henkel AG KGaA Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Henkel AG KGaA's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Henkel AG KGaA Selling, General, & Admin. Expense Chart
XSWX:HEN vs PG, CL, KVUE: Selling, General, & Admin. Expense Comparison
For the Household & Personal Products subindustry, Henkel AG KGaA's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Henkel AG KGaA Selling, General, & Admin. Expense vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Henkel AG KGaA's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Henkel AG KGaA's Selling, General, & Admin. Expense falls into.
Henkel AG KGaA Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was CHF6,530 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of CHF6,530 Mil mean?
Henkel AG KGaA (XSWX:HEN) has a Selling, General, & Admin. Expense of CHF6,530 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Henkel AG KGaA and its competitors.
Is Henkel AG KGaA's Selling, General, & Admin. Expense too high?
Henkel AG KGaA's current Selling, General, & Admin. Expense is CHF6,530 Mil. Overall, Henkel AG KGaA has a GF Score™ of 80/100, reflecting its overall financial health beyond just this single metric.
How does Henkel AG KGaA's Selling, General, & Admin. Expense compare to PG and CL?
Henkel AG KGaA's Selling, General, & Admin. Expense of CHF6,530 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Consumer Packaged Goods company?
A good Selling, General, & Admin. Expense depends on the Consumer Packaged Goods industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Henkel AG KGaA and its competitors. Henkel AG KGaA's current Selling, General, & Admin. Expense is CHF6,530 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Henkel AG KGaA stock overvalued right now?
Henkel AG KGaA (XSWX:HEN) has a current Selling, General, & Admin. Expense of CHF6,530 Mil. The stock's GF Value™ is CHF61.41, compared to a current price of CHF64.35 — trading 4.8% above its estimated fair value. The current Selling, General, & Admin. Expense is CHF6,530 Mil. Henkel AG KGaA's overall GF Score™ is 80/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Henkel AG KGaA (XSWX:HEN), the current Selling, General, & Admin. Expense is CHF6,530 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Henkel AG KGaA (XSWX:HEN) Overvalued in 2026?
Based on GuruFocus' analysis, Henkel AG KGaA stock appears to be overvalued.
The current stock price of CHF64.35 is trading 4.8% above its estimated GF Value™ of CHF61.41.
Key valuation signals for XSWX:HEN:
Selling, General, & Admin. Expense: CHF6,530 Mil
GF Value™: CHF61.41 vs. price of CHF64.35 (4.8% above fair value)
No single metric tells the full story. See the XSWX:HEN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Two distinct customer groups constitute Henkel. The consumer segment (around 47% of consolidated 2025 sales) is laundry and homecare, including the Persil and Purex laundry detergent brands; haircare, including the Schwarzkopf brand; and other brands, including Dial in hand soap. The adhesive technologies segment makes up the remaining 53% of sales. Sales in Europe accounted for 38% of the firm's consolidated total in 2025, while Asia-Pacific and North America accounted for 17% and 26%, respectively.
80GF Score
Get the complete analysis for XSWX:HEN
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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