Atlantic Grupa DD (ZAG:ATGR) Selling, General, & Admin. Expense: €48 Mil (TTM As of Jun. 2026)

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Director of Data and Quant Analytics at GuruFocus
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ZAG:ATGR Atlantic Grupa DD ZAG:ATGR
95 GF Score
Price €51.00
GF Value €58.97
Valuation Modestly Undervalued
! 6 Warning Signs
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What is Atlantic Grupa DD Selling, General, & Admin. Expense?

Atlantic Grupa DD ZAG:ATGR +2.00% 95 Selling, General, & Admin. Expense is €48 Mil as of Jun. 2026. GuruFocus rates ZAG:ATGR with a GF Score™ of 95/100 and a GF Value™ of €58.97 (Modestly Undervalued). The stock has 6 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Atlantic Grupa DD's selling, general, & admin. expense for the three months ended in Jun. 2026 was €14 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was €48 Mil.


Atlantic Grupa DD  (ZAG:ATGR) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Atlantic Grupa DD Selling, General, & Admin. Expense Related Terms


Atlantic Grupa DD Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Atlantic Grupa DD's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Atlantic Grupa DD Selling, General, & Admin. Expense Chart

Atlantic Grupa DD Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 44.39 40.51 45.10 53.79 48.16

Atlantic Grupa DD Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 12.75 8.87 14.12 11.37 13.92

ZAG:ATGR vs KHC, GIS, MKC: Selling, General, & Admin. Expense Comparison

For the Packaged Foods subindustry, Atlantic Grupa DD's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Atlantic Grupa DD Selling, General, & Admin. Expense vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Atlantic Grupa DD's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Atlantic Grupa DD's Selling, General, & Admin. Expense falls into.


ZAG:ATGR
95GF Score
Atlantic Grupa DD ZAG:ATGR
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Atlantic Grupa DD Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €48 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of €48 Mil mean?
Atlantic Grupa DD (ZAG:ATGR) has a Selling, General, & Admin. Expense of €48 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Atlantic Grupa DD and its competitors.
Is Atlantic Grupa DD's Selling, General, & Admin. Expense too high?
Atlantic Grupa DD's current Selling, General, & Admin. Expense is €48 Mil. Overall, Atlantic Grupa DD has a GF Score™ of 95/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Atlantic Grupa DD's Selling, General, & Admin. Expense compare to KHC and GIS?
Atlantic Grupa DD's Selling, General, & Admin. Expense of €48 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Consumer Packaged Goods company?
A good Selling, General, & Admin. Expense depends on the Consumer Packaged Goods industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Atlantic Grupa DD and its competitors. Atlantic Grupa DD's current Selling, General, & Admin. Expense is €48 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Atlantic Grupa DD stock overvalued right now?
Based on GuruFocus' analysis, Atlantic Grupa DD (ZAG:ATGR) is currently considered Modestly Undervalued. The stock's GF Value™ is €58.97, compared to a current price of €51.00 — trading 13.5% below its estimated fair value. The current Selling, General, & Admin. Expense is €48 Mil. Atlantic Grupa DD's overall GF Score™ is 95/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Atlantic Grupa DD (ZAG:ATGR), the current Selling, General, & Admin. Expense is €48 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Atlantic Grupa DD (ZAG:ATGR) Overvalued in 2026?

Based on GuruFocus' analysis, Atlantic Grupa DD stock appears to be undervalued. The current stock price of €51.00 is trading 13.5% below its estimated GF Value™ of €58.97. GuruFocus considers Atlantic Grupa DD to be Modestly Undervalued.

Key valuation signals for ZAG:ATGR:

  • Selling, General, & Admin. Expense: €48 Mil
  • GF Value™: €58.97 vs. price of €51.00 (13.5% below fair value)
  • GF Score™: 95/100 with 6 warning signs

No single metric tells the full story. See the ZAG:ATGR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Atlantic Grupa DD Business Description

Address Miramarska 23, Zagreb, HRV, 10000
Atlantic Grupa DD is a Croatia-based company engaged in the production and distribution of fast-moving consumer goods. The company's strategic business units include SBU Coffee, SBU Savoury Spreads, SBU Snacks, SBU Beverages, SBU Pharmacy business, and BU Donat. It generates the majority of the revenue from the sales made in the coffee strategic business unit. The distribution business is organized to cover markets including Croatia, Serbia, Slovenia, North Macedonia, Russia, and Austria.
95GF Score

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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€51.00
Price
€58.97
GF Value