LSF (Laird Superfood) Selling and Marketing Expense: $17.18 Mil (TTM As of Jun. 2026)

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Founder & CEO of GuruFocus
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LSF Laird Superfood Inc LSF
56 GF Score
Price $4.02
GF Value $8.66
Valuation Possible Value Trap
! 3 Warning Signs
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What is Laird Superfood Selling and Marketing Expense?

Laird Superfood LSF +2.03% 56 Selling and Marketing Expense is $17.18 Mil as of Jun. 2026. GuruFocus rates LSF with a GF Score™ of 56/100 and a GF Value™ of $8.66 (Possible Value Trap). The stock has 3 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Laird Superfood's Selling and Marketing Expense for the three months ended in Jun. 2026 was $7.13 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 was $17.18 Mil.


Laird Superfood Selling and Marketing Expense Related Terms


Laird Superfood Selling and Marketing Expense Historical Data

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The historical data trend for Laird Superfood's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Laird Superfood Selling and Marketing Expense Chart

Laird Superfood Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling and Marketing Expense
Get a 7-Day Free Trial 15.90 14.53 11.22 10.56 12.10

Laird Superfood Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2.98 3.00 3.27 3.79 7.13
LSF
56GF Score
Laird Superfood Inc LSF
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Laird Superfood Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $17.18 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of $17.18 Mil mean?
Laird Superfood (LSF) has a Selling and Marketing Expense of $17.18 Mil as of Jun. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Laird Superfood and its competitors.
Is Laird Superfood's Selling and Marketing Expense too high?
Laird Superfood's current Selling and Marketing Expense is $17.18 Mil. Overall, Laird Superfood has a GF Score™ of 56/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Laird Superfood's Selling and Marketing Expense compare to BHST and SRXH?
Laird Superfood's Selling and Marketing Expense of $17.18 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Consumer Packaged Goods company?
A good Selling and Marketing Expense depends on the Consumer Packaged Goods industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Laird Superfood and its competitors. Laird Superfood's current Selling and Marketing Expense is $17.18 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Laird Superfood stock overvalued right now?
Based on GuruFocus' analysis, Laird Superfood (LSF) is currently considered Possible Value Trap. The stock's GF Value™ is $8.66, compared to a current price of $4.02 — trading 53.6% below its estimated fair value. The current Selling and Marketing Expense is $17.18 Mil. Laird Superfood's overall GF Score™ is 56/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For Laird Superfood (LSF), the current Selling and Marketing Expense is $17.18 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Laird Superfood (LSF) Overvalued in 2026?

Based on GuruFocus' analysis, Laird Superfood stock appears to be undervalued. The current stock price of $4.02 is trading 53.6% below its estimated GF Value™ of $8.66. GuruFocus considers Laird Superfood to be Possible Value Trap.

Key valuation signals for LSF:

  • Selling and Marketing Expense: $17.18 Mil
  • GF Value™: $8.66 vs. price of $4.02 (53.6% below fair value)
  • GF Score™: 56/100 with 3 warning signs

No single metric tells the full story. See the LSF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Laird Superfood Business Description

Address 5303 Spine Road, Suite 204, Boulder, CO, USA, 80301
Laird Superfood Inc is engaged in the development and marketing of food and beverage products focused on health and wellness. The company's product portfolio includes coffee creamers, coffee, tea, hot chocolate, hydration and beverage enhancement products, and snacks, made using natural and functional ingredients.
56GF Score

Get the complete analysis for LSF

Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$4.02
Price
$8.66
GF Value