Victorias Milling Co (PHS:VMC) Selling and Marketing Expense: ₱110 Mil (TTM As of May. 2026)

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PHS:VMC Victorias Milling Co Inc PHS:VMC
92 GF Score
Price ₱1.90
GF Value ₱1.84
Valuation Fairly Valued
! 5 Warning Signs
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What is Victorias Milling Co Selling and Marketing Expense?

Victorias Milling Co PHS:VMC 92 Selling and Marketing Expense is ₱110 Mil as of May. 2026. GuruFocus rates PHS:VMC with a GF Score™ of 92/100 and a GF Value™ of ₱1.84 (Fairly Valued). The stock has 5 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Victorias Milling Co's Selling and Marketing Expense for the three months ended in May. 2026 was ₱75 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in May. 2026 was ₱110 Mil.

Victorias Milling Co Selling and Marketing Expense Related Terms

Victorias Milling Co Selling and Marketing Expense Historical Data

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The historical data trend for Victorias Milling Co's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Victorias Milling Co Selling and Marketing Expense Chart

Victorias Milling Co Annual Data
Trend Aug16 Aug17 Aug18 Aug19 Aug20 Aug21 Aug22 Aug23 Aug24 Aug25
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 108.52 107.64 78.85 93.48 78.13

Victorias Milling Co Quarterly Data
Aug21 Nov21 Feb22 May22 Aug22 Nov22 Feb23 May23 Aug23 Nov23 Feb24 May24 Aug24 Nov24 Feb25 May25 Aug25 Nov25 Feb26 May26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 49.66 -47.99 45.19 38.04 74.58
PHS:VMC
92GF Score
Victorias Milling Co Inc PHS:VMC
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Victorias Milling Co Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in May. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ₱110 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of ₱110 Mil mean?
Victorias Milling Co (PHS:VMC) has a Selling and Marketing Expense of ₱110 Mil as of May. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Victorias Milling Co and its competitors.
Is Victorias Milling Co's Selling and Marketing Expense too high?
Victorias Milling Co's current Selling and Marketing Expense is ₱110 Mil. Overall, Victorias Milling Co has a GF Score™ of 92/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Victorias Milling Co's Selling and Marketing Expense compare to MDLZ and HSY?
Victorias Milling Co's Selling and Marketing Expense of ₱110 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Consumer Packaged Goods company?
A good Selling and Marketing Expense depends on the Consumer Packaged Goods industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Victorias Milling Co and its competitors. Victorias Milling Co's current Selling and Marketing Expense is ₱110 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Victorias Milling Co stock overvalued right now?
Based on GuruFocus' analysis, Victorias Milling Co (PHS:VMC) is currently considered Fairly Valued. The stock's GF Value™ is ₱1.84, compared to a current price of ₱1.90 — trading 3.3% above its estimated fair value. The current Selling and Marketing Expense is ₱110 Mil. Victorias Milling Co's overall GF Score™ is 92/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For Victorias Milling Co (PHS:VMC), the current Selling and Marketing Expense is ₱110 Mil as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Victorias Milling Co (PHS:VMC) Overvalued in 2026?

Based on GuruFocus' analysis, Victorias Milling Co stock appears to be overvalued. The current stock price of ₱1.90 is trading 3.3% above its estimated GF Value™ of ₱1.84. GuruFocus considers Victorias Milling Co to be Fairly Valued.

Key valuation signals for PHS:VMC:

  • Selling and Marketing Expense: ₱110 Mil
  • GF Value™: ₱1.84 vs. price of ₱1.90 (3.3% above fair value)
  • GF Score™: 92/100 with 5 warning signs

No single metric tells the full story. See the PHS:VMC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Victorias Milling Co Business Description

Address J.J. Ossorio Street, VMC Compound, Barangay XVI, Negros Occidental, Victorias, NEC, PHL, 6119
Victorias Milling Co Inc is a Philippines-based company engaged in sugar manufacturing. The company offers milling and tolling services to planters and sells raw sugar, refined sugar, molasses, and renewable energy. The company operates through business segments that include Sugar Milling, Renewable Energy Operations, and Others. The Sugar Milling segment generates maximum revenue for the company.
92GF Score

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Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₱1.90
Price
₱1.84
GF Value