Williams-Sonoma (FRA:WM1) 50-Day SMA: €178.66 (As of Jul. 14, 2026)

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Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:WM1 Williams-Sonoma Inc FRA:WM1
88 GF Score
Price €192.40
GF Value €153.68
Valuation Modestly Overvalued
! 6 Warning Signs
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What is Williams-Sonoma 50-Day SMA?

Williams-Sonoma FRA:WM1 +0.76% 88 50-Day SMA is €178.66 as of Jul. 14, 2026. GuruFocus rates FRA:WM1 with a GF Score™ of 88/100 and a GF Value™ of €153.68 (Modestly Overvalued). The stock has 6 warning signs investors should review.

Moving averages are one of the core indicators in technical analysis. A Simple Moving Average (SMA) is simply the arithmetic average of stock price over a period. It is calculated by adding a selected range of prices, usually closing prices, and then dividing that figure by the number of time periods in that range.

The 50-Day SMA calculates the average price over 50 days. And the 20-Day SMA and 200-Day SMA calculates the average price over 20 days and 200 days separately.

As of today (2026-07-14), Williams-Sonoma's 50-Day SMA is €178.66. It's 20-Day SMA is €198.24 and 200-Day SMA is €168.08.


Williams-Sonoma  (FRA:WM1) 50-Day SMA Explanation

Simple Moving Average (SMA) is the arithmetic average of stock price over a period. The 20-Day SMA calculates the average price over 20 days. And the 50-Day SMA and 200-Day SMA calculates the average price over 50 days and 200 days separately. SMAs are often used to determine the price trend direction. A 200-Day SMA is usually a proxy for the long-term trend, while shorter periods indicate short-term trend.

SMA are commonly compared with stock price or different period SMAs to indicate a trading signal. Generally speaking, if the price goes above the SMA, or a short-term SMA crosses above a long-term SMA, an uptrend is expected, investors may want to go long or cover short. Conversely, if the price goes below the SMA, or the short-term SMA crosses below a long-term SMA, a downtrend is expected, investors may want to go short or exit long.

Two popular trading patterns that use SMA include the death cross and a golden cross. A death cross occurs when the 50-day SMA crosses below the 200-day SMA. This is considered a bearish signal, that further losses are in store. The golden cross is a bullish signal which occurs when a short-term SMA crosses above a long-term SMA.


Williams-Sonoma 50-Day SMA Related Terms


FRA:WM1 vs CASY, DKS, ULTA: 50-Day SMA Comparison

For the Specialty Retail subindustry, Williams-Sonoma's 50-Day SMA, along with its competitors' market caps and 50-Day SMA data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Williams-Sonoma 50-Day SMA vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Williams-Sonoma's 50-Day SMA distribution charts can be found below:

* The bar in red indicates where Williams-Sonoma's 50-Day SMA falls into.


FRA:WM1
88GF Score
Williams-Sonoma Inc FRA:WM1
50-Day SMA is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Williams-Sonoma  (FRA:WM1) 50-Day SMA Calculation

The formula for calculating SMA is:

SMA=( P1 + P2 + ... + Pn ) / n

where:
Pn is the price of the stock at period n.
n is the total number of periods.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about 50-Day SMA →
What does a 50-Day SMA of €178.66 mean?
Williams-Sonoma (FRA:WM1) has a 50-Day SMA of €178.66 as of Jul. 14, 2026. Simple Moving Average (SMA) is the arithmetic average of stock price over a period. View historical data on Williams-Sonoma and its competitors.
Is Williams-Sonoma's 50-Day SMA too high?
Williams-Sonoma's current 50-Day SMA is €178.66. Overall, Williams-Sonoma has a GF Score™ of 88/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Williams-Sonoma's 50-Day SMA compare to CASY and DKS?
Williams-Sonoma's 50-Day SMA of €178.66 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 50-Day SMA for a Retail - Cyclical company?
A good 50-Day SMA depends on the Retail - Cyclical industry context. However, 50-Day SMA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 50-Day SMA mean?
A high 50-Day SMA can signal that a stock is expensive relative to its fundamentals. Simple Moving Average (SMA) is the arithmetic average of stock price over a period. View historical data on Williams-Sonoma and its competitors. Williams-Sonoma's current 50-Day SMA is €178.66. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Williams-Sonoma stock overvalued right now?
Based on GuruFocus' analysis, Williams-Sonoma (FRA:WM1) is currently considered Modestly Overvalued. The stock's GF Value™ is €153.68, compared to a current price of €192.40 — trading 25.2% above its estimated fair value. The current 50-Day SMA is €178.66. Williams-Sonoma's overall GF Score™ is 88/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 50-Day SMA calculated?
50-Day SMA is calculated from a company's financial statements. For Williams-Sonoma (FRA:WM1), the current 50-Day SMA is €178.66 as of Jul. 14, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Williams-Sonoma (FRA:WM1) Overvalued in 2026?

Based on GuruFocus' analysis, Williams-Sonoma stock appears to be overvalued. The current stock price of €192.40 is trading 25.2% above its estimated GF Value™ of €153.68. GuruFocus considers Williams-Sonoma to be Modestly Overvalued.

Key valuation signals for FRA:WM1:

  • 50-Day SMA: €178.66
  • GF Value™: €153.68 vs. price of €192.40 (25.2% above fair value)
  • GF Score™: 88/100 with 6 warning signs

No single metric tells the full story. See the FRA:WM1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Williams-Sonoma Business Description

Address 3250 Van Ness Avenue, San Francisco, CA, USA, 94109
With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the nearly $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (153 stores) offers high-end cooking essentials, while Pottery Barn (180) provides casual home accessories. West Elm (116) is an emerging concept for young professionals, and Rejuvenation (13) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (43) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
88GF Score

Get the complete analysis for FRA:WM1

50-Day SMA is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€192.40
Price
€153.68
GF Value