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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Williams-SonomaFRA:WM1 +1.40%89 5-Year Yield-on-Cost % is 3.19 as of Jul. 16, 2026, which is 46% below its 10-year median of 5.92. GuruFocus rates FRA:WM1 with a GF Score™ of 89/100 and a GF Value™ of €149.47 (Modestly Overvalued). The stock has 6 warning signs investors should review. Among 580 Retail - Cyclical companies, Williams-Sonoma ranks worse than 51.21% on this metric.
Williams-Sonoma's yield on cost for the quarter that ended in Apr. 2026 was 3.19.
The historical rank and industry rank for Williams-Sonoma's 5-Year Yield-on-Cost % or its related term are showing as below:
FRA:WM1'
s 5-Year Yield-on-Cost % Range Over the Past 10 Years
Min: 2.6 Med: 5.92 Max: 13.58
Current: 3.19
During the past 13 years, Williams-Sonoma's highest Yield on Cost was 13.58. The lowest was 2.60. And the median was 5.92.
FRA:WM1's 5-Year Yield-on-Cost % is ranked worse than 51.21% of 580
companies
in the Retail - Cyclical industry
Industry Median: 3.31
vs FRA:WM1: 3.19
Of course the risk here is that the company may not raise its dividends as it did before. The key is to select the companies that can consistently raise its dividends. Usually companies with long history of raising dividends tend to do so.
Williams-Sonoma 5-Year Yield-on-Cost % Related Terms
FRA:WM1 vs CASY, DKS, ULTA: 5-Year Yield-on-Cost % Comparison
For the Specialty Retail subindustry, Williams-Sonoma's 5-Year Yield-on-Cost %, along with its competitors' market caps and 5-Year Yield-on-Cost % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Williams-Sonoma 5-Year Yield-on-Cost % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Williams-Sonoma's 5-Year Yield-on-Cost % distribution charts can be found below:
* The bar in red indicates where Williams-Sonoma's 5-Year Yield-on-Cost % falls into.
Dividend Yield % and dividend growth of a stock is an important factor for income investors. But if company A raises its dividend constantly faster than company B, company A's future dividend yield might be much higher than Company B's even if their yields are the same now and their stock prices do not change.
Yield on Cost assumes that you buy and the stock today, and hold it for 5 years. If the company raises it dividends at the same rate as it did over the past 5 years, the dividends investors receive annually in 5 years relative to the stock price today.
Therefore, Yield-on-Cost of Williams-Sonoma is calculated as
Williams-Sonoma (FRA:WM1) has a 5-Year Yield-on-Cost % of 3.19 as of Jul. 16, 2026. 5-Year Yield on Cost measures the expected yield based on a company's current yield and 5-year dividend growth. View historical data on Williams-Sonoma and its competitors. This is 46% below median its historical median of 5.92. Over the past decade, Williams-Sonoma's 5-Year Yield-on-Cost % has ranged from 2.60 to 13.58. According to the industry distribution chart, Williams-Sonoma ranks #297 out of 580 companies in the Retail - Cyclical industry, placing it in the top 51.2%.
Is Williams-Sonoma's 5-Year Yield-on-Cost % too high?
Williams-Sonoma's current 5-Year Yield-on-Cost % of 3.19 is 46% below median its 10-year median of 5.92. Over the past 10 years, this metric has ranged from a low of 2.60 to a high of 13.58. The Retail - Cyclical industry median 5-Year Yield-on-Cost % is 3.31. Williams-Sonoma's value of 3.19 is 3.6% below this industry median. Based on the distribution chart, Williams-Sonoma ranks #297 out of 580 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Williams-Sonoma has a GF Score™ of 89/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Williams-Sonoma's 5-Year Yield-on-Cost % compare to CASY and DKS?
According to the Retail - Cyclical industry distribution chart, Williams-Sonoma ranks #297 out of 580 companies for 5-Year Yield-on-Cost %. This places Williams-Sonoma in the lower half of its industry. The industry median 5-Year Yield-on-Cost % is 3.31. Williams-Sonoma's value of 3.19 is 3.6% below this benchmark. Historically, Williams-Sonoma's own 5-Year Yield-on-Cost % has ranged from 2.60 to 13.58 over the past decade. While the company's 10-year median is 5.92 vs. the industry median of 3.31, Williams-Sonoma has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 5-Year Yield-on-Cost % for a Retail - Cyclical company?
The median 5-Year Yield-on-Cost % among Retail - Cyclical companies is 3.31, based on 580 companies in the industry. Companies in the top quartile (top 25%) have a 5-Year Yield-on-Cost % significantly above this median, while those in the bottom quartile fall well below. However, 5-Year Yield-on-Cost % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Williams-Sonoma's current 5-Year Yield-on-Cost % of 3.19 is 3.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 5-Year Yield-on-Cost % mean?
A high 5-Year Yield-on-Cost % can signal that a stock is expensive relative to its fundamentals. 5-Year Yield on Cost measures the expected yield based on a company's current yield and 5-year dividend growth. View historical data on Williams-Sonoma and its competitors. For the Retail - Cyclical industry, the median 5-Year Yield-on-Cost % is 3.31 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Williams-Sonoma's current 5-Year Yield-on-Cost % is 3.19, which is 46% below median its own 10-year median of 5.92. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Williams-Sonoma stock overvalued right now?
Based on GuruFocus' analysis, Williams-Sonoma (FRA:WM1) is currently considered Modestly Overvalued. The stock's GF Value™ is €149.47, compared to a current price of €192.40 — trading 28.7% above its estimated fair value. The current 5-Year Yield-on-Cost % is 3.19, which is 46% below median its 10-year median of 5.92 and 3.6% below the Retail - Cyclical industry median of 3.31. Williams-Sonoma's overall GF Score™ is 89/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 5-Year Yield-on-Cost % calculated?
5-Year Yield-on-Cost % is calculated from a company's financial statements. For Williams-Sonoma (FRA:WM1), the current 5-Year Yield-on-Cost % is 3.19 as of Jul. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Williams-Sonoma (FRA:WM1) Overvalued in 2026?
Based on GuruFocus' analysis, Williams-Sonoma stock appears to be overvalued.
The current stock price of €192.40 is trading 28.7% above its estimated GF Value™ of €149.47.
GuruFocus considers Williams-Sonoma to be Modestly Overvalued.
Key valuation signals for FRA:WM1:
5-Year Yield-on-Cost %: 3.19 (46% below median its 10-year median of 5.92)
GF Value™: €149.47 vs. price of €192.40 (28.7% above fair value)
Industry Position: 3.6% below the Retail - Cyclical median (#297 of 580)
No single metric tells the full story. See the FRA:WM1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the nearly $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (153 stores) offers high-end cooking essentials, while Pottery Barn (180) provides casual home accessories. West Elm (116) is an emerging concept for young professionals, and Rejuvenation (13) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (43) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
89GF Score
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5-Year Yield-on-Cost % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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