WPP (CHIX:WPPL) Tariff Resilience Score: 6/10 (As of Jul. 02, 2026)


CHIX:WPPL WPP PLC CHIX:WPPL
49 GF Score
Price £2.45
GF Value £6.25
Valuation Possible Value Trap
! 6 Warning Signs
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What is WPP Tariff Resilience Score?

WPP CHIX:WPPL +3.03% 49 Tariff Resilience Score is 6 as of Jul. 02, 2026. GuruFocus rates CHIX:WPPL with a GF Score™ of 49/100 and a GF Value™ of £6.25 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,037 Media - Diversified companies, WPP ranks better than 89.87% on this metric.

WPP has the Tariff Resilience Score of 6, which implies that the company might have Average Resilient.

WPP has WPP's global advertising services face moderate tariff exposure due to international operations. However, its diversified client base and ability to adjust pricing mitigate risks. Past tariff impacts have been manageable.

Tariff Resilience Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more.

The company's exposure to international trade tariffs based on these criteria:

1. Global supply chain dependencies
2. Manufacturing locations versus sales markets
3. Import/export balance and percentage of revenue
4. Historical impact from previous tariff changes
5. Available mitigation strategies (alternative suppliers, pricing power)
6. Industry-specific tariff exemptions or vulnerabilities

Based on the research, GuruFocus believes WPP might have Average Resilient.

WPP  (CHIX:WPPl) Tariff Resilience Score Explanation

The Tariff Resilience Score ranges from 0 to 10, with 10 as the most resilient. GuruFocus divided Moat Score into following 3 categories:

Tariff Resilience Score Resilience Level
7 - 10Highly Resilient
4 - 6Average Resilient
0 - 3Highly Vulnerable

WPP Tariff Resilience Score Related Terms

CHIX:WPPL vs APP, OMC, TTD: Tariff Resilience Score Comparison

For the Advertising Agencies subindustry, WPP's Tariff Resilience Score, along with its competitors' market caps and Tariff Resilience Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

WPP Tariff Resilience Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, WPP's Tariff Resilience Score distribution charts can be found below:

* The bar in red indicates where WPP's Tariff Resilience Score falls into.


CHIX:WPPL
49GF Score
WPP PLC CHIX:WPPL
Tariff Resilience Score is just one metric. See GF Score™, valuation, warning signs, and more.
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What does a Tariff Resilience Score of 6 mean?
WPP (CHIX:WPPL) has a Tariff Resilience Score of 6 as of Jul. 02, 2026. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. According to the industry distribution chart, WPP ranks #105 out of 1037 companies in the Media - Diversified industry, placing it in the top 10.1%.
Is WPP's Tariff Resilience Score too high?
WPP's current Tariff Resilience Score is 6. Based on the distribution chart, WPP ranks #105 out of 1037 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, WPP has a GF Score™ of 49/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does WPP's Tariff Resilience Score compare to APP and OMC?
According to the Media - Diversified industry distribution chart, WPP ranks #105 out of 1037 companies for Tariff Resilience Score. This places WPP in the top 10% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Tariff Resilience Score for a Media - Diversified company?
A good Tariff Resilience Score depends on the Media - Diversified industry context. However, Tariff Resilience Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Tariff Resilience Score mean?
A high Tariff Resilience Score can signal that a stock is expensive relative to its fundamentals. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. WPP's current Tariff Resilience Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is WPP stock overvalued right now?
Based on GuruFocus' analysis, WPP (CHIX:WPPL) is currently considered Possible Value Trap. The stock's GF Value™ is £6.25, compared to a current price of £2.45 — trading 60.8% below its estimated fair value. The current Tariff Resilience Score is 6. WPP's overall GF Score™ is 49/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Tariff Resilience Score calculated?
Tariff Resilience Score is calculated from a company's financial statements. For WPP (CHIX:WPPL), the current Tariff Resilience Score is 6 as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is WPP (CHIX:WPPL) Overvalued in 2026?

Based on GuruFocus' analysis, WPP stock appears to be undervalued. The current stock price of £2.45 is trading 60.8% below its estimated GF Value™ of £6.25. GuruFocus considers WPP to be Possible Value Trap.

Key valuation signals for CHIX:WPPL:

  • Tariff Resilience Score: 6
  • GF Value™: £6.25 vs. price of £2.45 (60.8% below fair value)
  • GF Score™: 49/100 with 6 warning signs

No single metric tells the full story. See the CHIX:WPPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

WPP Business Description

Address 18 Upper Ground, Sea Containers, London, GBR, SE1 9GL
Headquartered in the United Kingdom, WPP is the world's largest ad holding company based on annual revenue. Its services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 70% of its revenue coming from more developed regions such as North America, the UK, and Western Europe. WPP is the largest media buying entity in the world.
49GF Score

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Tariff Resilience Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£2.45
Price
£6.25
GF Value