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WPPCHIX:WPPL +4.44%49 5-Year Yield-on-Cost % is 14.82 as of Jul. 26, 2026, which is 11% above its 10-year median of 13.41. GuruFocus rates CHIX:WPPL with a GF Score™ of 49/100 and a GF Value™ of £6.11 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 395 Media - Diversified companies, WPP ranks better than 90.89% on this metric.
WPP's yield on cost for the quarter that ended in Dec. 2025 was 14.82.
The historical rank and industry rank for WPP's 5-Year Yield-on-Cost % or its related term are showing as below:
CHIX:WPPl'
s 5-Year Yield-on-Cost % Range Over the Past 10 Years
Min: 2.48 Med: 13.41 Max: 39.27
Current: 14.82
During the past 13 years, WPP's highest Yield on Cost was 39.27. The lowest was 2.48. And the median was 13.41.
CHIX:WPPl's 5-Year Yield-on-Cost % is ranked better than 90.89% of 395
companies
in the Media - Diversified industry
Industry Median: 3.49
vs CHIX:WPPl: 14.82
Of course the risk here is that the company may not raise its dividends as it did before. The key is to select the companies that can consistently raise its dividends. Usually companies with long history of raising dividends tend to do so.
WPP 5-Year Yield-on-Cost % Related Terms
CHIX:WPPL vs APP, OMC, TTD: 5-Year Yield-on-Cost % Comparison
For the Advertising Agencies subindustry, WPP's 5-Year Yield-on-Cost %, along with its competitors' market caps and 5-Year Yield-on-Cost % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
WPP 5-Year Yield-on-Cost % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, WPP's 5-Year Yield-on-Cost % distribution charts can be found below:
* The bar in red indicates where WPP's 5-Year Yield-on-Cost % falls into.
Dividend Yield % and dividend growth of a stock is an important factor for income investors. But if company A raises its dividend constantly faster than company B, company A's future dividend yield might be much higher than Company B's even if their yields are the same now and their stock prices do not change.
Yield on Cost assumes that you buy and the stock today, and hold it for 5 years. If the company raises it dividends at the same rate as it did over the past 5 years, the dividends investors receive annually in 5 years relative to the stock price today.
WPP (CHIX:WPPL) has a 5-Year Yield-on-Cost % of 14.82 as of Jul. 26, 2026. 5-Year Yield on Cost measures the expected yield based on a company's current yield and 5-year dividend growth. View historical data on WPP and its competitors. This is 11% above median its historical median of 13.41. Over the past decade, WPP's 5-Year Yield-on-Cost % has ranged from 2.48 to 39.27. According to the industry distribution chart, WPP ranks #36 out of 395 companies in the Media - Diversified industry, placing it in the top 9.1%.
Is WPP's 5-Year Yield-on-Cost % too high?
WPP's current 5-Year Yield-on-Cost % of 14.82 is 11% above median its 10-year median of 13.41. Over the past 10 years, this metric has ranged from a low of 2.48 to a high of 39.27. The Media - Diversified industry median 5-Year Yield-on-Cost % is 3.49. WPP's value of 14.82 is 324.6% above this industry median. Based on the distribution chart, WPP ranks #36 out of 395 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, WPP has a GF Score™ of 49/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does WPP's 5-Year Yield-on-Cost % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, WPP ranks #36 out of 395 companies for 5-Year Yield-on-Cost %. This places WPP in the top 9% of its industry — outperforming the majority of peers. The industry median 5-Year Yield-on-Cost % is 3.49. WPP's value of 14.82 is 324.6% above this benchmark. Historically, WPP's own 5-Year Yield-on-Cost % has ranged from 2.48 to 39.27 over the past decade. While the company's 10-year median is 13.41 vs. the industry median of 3.49, WPP has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 5-Year Yield-on-Cost % for a Media - Diversified company?
The median 5-Year Yield-on-Cost % among Media - Diversified companies is 3.49, based on 395 companies in the industry. Companies in the top quartile (top 25%) have a 5-Year Yield-on-Cost % significantly above this median, while those in the bottom quartile fall well below. However, 5-Year Yield-on-Cost % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. WPP's current 5-Year Yield-on-Cost % of 14.82 is 324.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 5-Year Yield-on-Cost % mean?
A high 5-Year Yield-on-Cost % can signal that a stock is expensive relative to its fundamentals. 5-Year Yield on Cost measures the expected yield based on a company's current yield and 5-year dividend growth. View historical data on WPP and its competitors. For the Media - Diversified industry, the median 5-Year Yield-on-Cost % is 3.49 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. WPP's current 5-Year Yield-on-Cost % is 14.82, which is 11% above median its own 10-year median of 13.41. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is WPP stock overvalued right now?
Based on GuruFocus' analysis, WPP (CHIX:WPPL) is currently considered Possible Value Trap. The stock's GF Value™ is £6.11, compared to a current price of £2.81 — trading 54% below its estimated fair value. The current 5-Year Yield-on-Cost % is 14.82, which is 11% above median its 10-year median of 13.41 and 324.6% above the Media - Diversified industry median of 3.49. WPP's overall GF Score™ is 49/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 5-Year Yield-on-Cost % calculated?
5-Year Yield-on-Cost % is calculated from a company's financial statements. For WPP (CHIX:WPPL), the current 5-Year Yield-on-Cost % is 14.82 as of Jul. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is WPP (CHIX:WPPL) Overvalued in 2026?
Based on GuruFocus' analysis, WPP stock appears to be undervalued.
The current stock price of £2.81 is trading 54% below its estimated GF Value™ of £6.11.
GuruFocus considers WPP to be Possible Value Trap.
Key valuation signals for CHIX:WPPL:
5-Year Yield-on-Cost %: 14.82 (11% above median its 10-year median of 13.41)
GF Value™: £6.11 vs. price of £2.81 (54% below fair value)
Industry Position: 324.6% above the Media - Diversified median (#36 of 395)
No single metric tells the full story. See the CHIX:WPPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Headquartered in the United Kingdom, WPP is the world's largest ad holding company based on annual revenue. Its services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 70% of its revenue coming from more developed regions such as North America, the UK, and Western Europe. WPP is the largest media buying entity in the world.
49GF Score
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5-Year Yield-on-Cost % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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