Business Description
Baozun Inc
ISIN : US06684L1035
Share Class Description:
BZUN: ADRTotal Employee Number:
6,762Compare
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Traded in other countries / regions
BZUN.USA09991.Hong Kong0HLU.UK2BZA.GermanyBZUNN.Mexico Index Membership
NASDAQ Golden Dragon China IndexNASDAQ Golden Dragon China Index IPO Date
2015-05-21Description
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
Financial Strength
6/10
| Name | Current | Vs Industry | Vs History | |||
|---|---|---|---|---|---|---|
Cash-To-Debt | 1.24 | |||||
Equity-to-Asset | 0.37 | |||||
Debt-to-Equity | 0.63 | |||||
Debt-to-EBITDA | -31.96 | |||||
Interest Coverage | 3.91 | |||||
Piotroski F-Score | 6/9 | |||||
Altman Z-Score | 1.4 | |||||
Beneish M-Score | -2.61 | |||||
WACC vs ROIC | ||||||
Growth Rank
5/10
| Name | Current | Vs Industry | Vs History | |||
|---|---|---|---|---|---|---|
3-Year Revenue Growth Rate | 7.4 | |||||
3-Year EPS without NRI Growth Rate | -29.3 | |||||
3-Year FCF Growth Rate | 31.2 | |||||
3-Year Book Growth Rate | -3.7 | |||||
Future 3-5Y EPS without NRI Growth Rate Estimate Industry Rank | 96.78 | |||||
Future 3-5Y Total Revenue Growth Rate Estimate | 6.31 |
Momentum Rank
7/10
| Name | Current | Vs Industry | Vs History | |||
|---|---|---|---|---|---|---|
5-Day RSI | 51.74 | |||||
9-Day RSI | 54.43 | |||||
14-Day RSI | 54.35 | |||||
3-1 Month Momentum % | 18.81 | |||||
6-1 Month Momentum % | -4.07 | |||||
12-1 Month Momentum % | 0.58 |
Liquidity Ratio
| Name | Current | Vs Industry | Vs History | |||
|---|---|---|---|---|---|---|
Current Ratio | 1.82 | |||||
Quick Ratio | 1.6 | |||||
Cash Ratio | 0.74 | |||||
Days Inventory | 71.35 | |||||
Days Sales Outstanding | 72.89 | |||||
Days Payable | 35.02 |
Dividend & Buy Back
| Name | Current | Vs Industry | Vs History | |||
|---|---|---|---|---|---|---|
3-Year Average Share Buyback Ratio | 0.4 | |||||
Shareholder Yield % | 8.93 |
Profitability Rank
5/10
| Name | Current | Vs Industry | Vs History | |||
|---|---|---|---|---|---|---|
Gross Margin % | 51 | |||||
Operating Margin % | 1.56 | |||||
Net Margin % | -1.8 | |||||
EBITDA Margin % | -0.72 | |||||
FCF Margin % | 2.6 | |||||
OCF Margin % | 4.11 | |||||
ROE % | -5.01 | |||||
ROA % | -1.91 | |||||
ROIC % | 2.91 | |||||
3-Year ROIIC % | -11.34 | |||||
ROC (Joel Greenblatt) % | -1.94 | |||||
ROCE % | -1.2 | |||||
Years of Profitability over Past 10-Year | 5 | |||||
Moat Score | 5 | |||||
Tariff Resilience Score | 5 |
GF Value Rank
10/10
| Name | Current | Vs Industry | Vs History | |||
|---|---|---|---|---|---|---|
Forward PE Ratio | 6.71 | |||||
PS Ratio | 0.11 | |||||
PB Ratio | 0.31 | |||||
Price-to-Tangible-Book | 0.37 | |||||
Price-to-Free-Cash-Flow | 4.23 | |||||
Price-to-Operating-Cash-Flow | 2.68 | |||||
EV-to-EBIT | -33.48 | |||||
EV-to-Forward-EBIT | 12.12 | |||||
EV-to-EBITDA | -33.48 | |||||
EV-to-Forward-EBITDA | 12.12 | |||||
EV-to-Revenue | 0.24 | |||||
EV-to-Forward-Revenue | 0.04 | |||||
EV-to-FCF | 9.23 | |||||
Price-to-GF-Value | 0.83 | |||||
Price-to-Projected-FCF | 0.34 | |||||
Price-to-Median-PS-Value | 0.1 | |||||
| Price-to-Net-Current-Asset-Value | 1.47 | |||||
Earnings Yield (Greenblatt) % | -2.99 | |||||
FCF Yield % | 23.51 | |||||
Forward Rate of Return (Yacktman) % | -13.91 |
Operating Revenue by Business Segment
Operating Revenue by Geographic Region
Historical Operating Revenue by Business Segment
Historical Operating Revenue by Geographic Region
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Total Annual Return % Â
Baozun Inc Executives
DetailsAnalyst Estimate
Key Statistics
| Name | Value | ||
|---|---|---|---|
| Revenue (TTM) (Mil $) | 1,454.07 | ||
| EPS (TTM) ($) | -0.924 | ||
| Beta | 0.9491 | ||
| 3-Year Sharpe Ratio | -0.08 | ||
| 3-Year Sortino Ratio | -0.13 | ||
| Volatility % | 47.69 | ||
| 14-Day RSI | 54.35 | ||
| 14-Day ATR ($) | 0.134052 | ||
| 20-Day SMA ($) | 2.71 | ||
| 12-1 Month Momentum % | 0.58 | ||
| 52-Week Range ($) | 2.07 - 4.88 | ||
| Shares Outstanding (Mil) | 58.13 |
Piotroski F-Score Details
Year:
| Component | Result | ||
|---|---|---|---|
| Piotroski F-Score | 6 | ||
| Positive ROA | |||
| Positive CFROA | |||
| Higher ROA yoy | |||
| CFROA > ROA | |||
| Lower Leverage yoy | |||
| Higher Current Ratio yoy | |||
| Less Shares Outstanding yoy | |||
| Higher Gross Margin yoy | |||
| Higher Asset Turnover yoy |
Baozun Inc Filings
| Filing Date | Document Date | Form | ||
|---|---|---|---|---|
| No Filing Data | ||||
Baozun Inc Stock Events
| Event | Date | Price ($) | ||
|---|---|---|---|---|
| Third quarter earnings conference call for 2026 | 2026-11-25 06:30 | In 152 days | ||
| Third quarter earnings results for 2026 | 2026-11-25 | In 151 days | ||
| Second quarter earnings conference call for 2026 | 2026-08-28 07:30 | In 63 days | ||
| Second quarter earnings results for 2026 | 2026-08-28 | In 62 days | ||
| General meeting for 2025 | 2026-06-18 15:00 | 2.74 (-1.44%) | ||
| First quarter earnings conference call for 2026 | 2026-05-20 07:30 | 2.56 (+2.40%) | ||
| First quarter earnings results for 2026 | 2026-05-20 | 2.56 (+2.40%) | ||
| Annual report for 2025 | 2026-04-23 | 2.92 (-1.35%) | ||
| Fourth quarter earnings conference call for 2025 | 2026-03-25 07:30 | 2.13 (-0.93%) | ||
| Fourth quarter earnings results for 2025 | 2026-03-25 | 2.13 (-0.93%) |
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Baozun Inc Frequently Asked Questions
What is Baozun Inc(BZUN)'s stock price today?
The current price of BZUN is $2.77. The 52 week high of BZUN is $4.88 and 52 week low is $2.07.
When is next earnings date of Baozun Inc(BZUN)?
The next earnings date of Baozun Inc(BZUN) is 2026-08-28 Est..
Does Baozun Inc(BZUN) pay dividends? If so, how much?
Baozun Inc(BZUN) does not pay dividend.
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