Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
BaozunBZUN -1.91%74 Debt-to-EBITDA is 36.08 as of Mar. 2026, which is 683% above its 10-year median of 4.61. GuruFocus rates BZUN with a GF Score™ of 74/100 and a GF Value™ of $3.37 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 910 Retail - Cyclical companies, Baozun ranks worse than 109890% on this metric.
Debt-to-EBITDA measures a company's ability to pay off its debt.
A high Debt-to-EBITDA ratio generally means that a company may spend more time to paying off its debt. According to Joel Tillinghast's BIG MONEY THINKS SMALL: Biases, Blind Spots, and Smarter Investing, a ratio of Debt-to-EBITDA exceeding four is usually considered scary unless tangible assets cover the debt.
The historical rank and industry rank for Baozun's Debt-to-EBITDA or its related term are showing as below:
BZUN'
s Debt-to-EBITDA Range Over the Past 10 Years
Min: -31.96 Med: 4.61 Max: 36.27
Current: -31.96
During the past 13 years, the highest Debt-to-EBITDA Ratio of Baozun was 36.27. The lowest was -31.96. And the median was 4.61.
BZUN's Debt-to-EBITDA is ranked worse than 100% of 910
companies
in the Retail - Cyclical industry
Industry Median: 2.35
vs BZUN: -31.96
A high Debt-to-EBITDA ratio generally means that a company may spend more time to paying off its debt.
According to Joel Tillinghast's BIG MONEY THINKS SMALL: Biases, Blind Spots, and Smarter Investing, a ratio of Debt-to-EBITDA exceeding four is usually considered scary unless tangible assets cover the debt.
Baozun Debt-to-EBITDA Related Terms
Baozun Debt-to-EBITDA Historical Data
* Premium members only.
The historical data trend for Baozun's Debt-to-EBITDA can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BZUN vs ZHJD, HOUR, LITB: Debt-to-EBITDA Comparison
For the Internet Retail subindustry, Baozun's Debt-to-EBITDA, along with its competitors' market caps and Debt-to-EBITDA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Baozun Debt-to-EBITDA vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Baozun's Debt-to-EBITDA distribution charts can be found below:
* The bar in red indicates where Baozun's Debt-to-EBITDA falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual Debt-to-EBITDA, the EBITDA of the last fiscal year is used. In calculating the annualized quarterly data,
the EBITDA data used here is four times the quarterly (Mar. 2026) EBITDA data.
Baozun (BZUN) has a Debt-to-EBITDA of 36.08 as of Mar. 2026. Debt-to-EBITDA ratio represents the ratio of total debt to total earnings before interest, taxes, depreciation and amortization. View historical data on Baozun. This is 683% above median its historical median of 4.61. According to the industry distribution chart, Baozun ranks #999999 out of 910 companies in the Retail - Cyclical industry.
Is Baozun's Debt-to-EBITDA too high?
Baozun's current Debt-to-EBITDA of 36.08 is 683% above median its 10-year median of 4.61. The Retail - Cyclical industry median Debt-to-EBITDA is 2.35. Baozun's value of 36.08 is 1435.3% above this industry median. Based on the distribution chart, Baozun ranks #999999 out of 910 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Baozun has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Baozun's Debt-to-EBITDA compare to ZHJD and HOUR?
According to the Retail - Cyclical industry distribution chart, Baozun ranks #999999 out of 910 companies for Debt-to-EBITDA. This places Baozun in the lower half of its industry. The industry median Debt-to-EBITDA is 2.35. Baozun's value of 36.08 is 1435.3% above this benchmark. While the company's 10-year median is 4.61 vs. the industry median of 2.35, Baozun has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Debt-to-EBITDA for a Retail - Cyclical company?
The median Debt-to-EBITDA among Retail - Cyclical companies is 2.35, based on 910 companies in the industry. Companies in the top quartile (top 25%) have a Debt-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, Debt-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Baozun's current Debt-to-EBITDA of 36.08 is 1435.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Debt-to-EBITDA mean?
A high Debt-to-EBITDA can signal that a stock is expensive relative to its fundamentals. Debt-to-EBITDA ratio represents the ratio of total debt to total earnings before interest, taxes, depreciation and amortization. View historical data on Baozun. For the Retail - Cyclical industry, the median Debt-to-EBITDA is 2.35 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Baozun's current Debt-to-EBITDA is 36.08, which is 683% above median its own 10-year median of 4.61. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baozun stock overvalued right now?
Based on GuruFocus' analysis, Baozun (BZUN) is currently considered Modestly Undervalued. The stock's GF Value™ is $3.37, compared to a current price of $2.84 — trading 15.7% below its estimated fair value. The current Debt-to-EBITDA is 36.08, which is 683% above median its 10-year median of 4.61 and 1435.3% above the Retail - Cyclical industry median of 2.35. Baozun's overall GF Score™ is 74/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Debt-to-EBITDA calculated?
Debt-to-EBITDA is calculated from a company's financial statements. For Baozun (BZUN), the current Debt-to-EBITDA is 36.08 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Baozun (BZUN) Overvalued in 2026?
Based on GuruFocus' analysis, Baozun stock appears to be undervalued.
The current stock price of $2.84 is trading 15.7% below its estimated GF Value™ of $3.37.
GuruFocus considers Baozun to be Modestly Undervalued.
Key valuation signals for BZUN:
Debt-to-EBITDA: 36.08 (683% above median its 10-year median of 4.61)
GF Value™: $3.37 vs. price of $2.84 (15.7% below fair value)
Industry Position: 1435.3% above the Retail - Cyclical median (#999999 of 910)
No single metric tells the full story. See the BZUN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
74GF Score
Get the complete analysis for BZUN
Debt-to-EBITDA is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
BZUN has been successfully added to your 
