BZUN (Baozun) EV-to-FCF: (As of Jun. 27, 2026)


BZUN Baozun Inc BZUN
75 GF Score
Price $2.77
GF Value $3.32
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Baozun EV-to-FCF?

EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Baozun's Enterprise Value is $349 Mil. Baozun's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 was $0 Mil. Therefore, Baozun's EV-to-FCF for today is .

The historical rank and industry rank for Baozun's EV-to-FCF or its related term are showing as below:

BZUN' s EV-to-FCF Range Over the Past 10 Years
Min: 0   Med: 0   Max: 9.23
Current: 9.23

During the past 13 years, the highest EV-to-FCF of Baozun was 9.23. The lowest was 0.00. And the median was 0.00.

BZUN's EV-to-FCF is ranked better than
65.08% of 776 companies
in the Retail - Cyclical industry
Industry Median: 13.625 vs BZUN: 9.23

EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.

As of today (2026-06-27), Baozun's stock price is $2.77. Baozun's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 was $-0.924. Therefore, Baozun's PE Ratio (TTM) for today is At Loss.


Baozun  (NAS:BZUN) EV-to-FCF Explanation

EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.

Baozun's PE Ratio (TTM) for today is calculated as:

PE Ratio (TTM)=Share Price (Today)/Earnings per Share (Diluted) (TTM)
=2.77/-0.924
=At Loss

Baozun's share price for today is $2.77.
Baozun's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-0.924.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.


Baozun EV-to-FCF Related Terms


Baozun EV-to-FCF Historical Data

* Premium members only.

The historical data trend for Baozun's EV-to-FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baozun EV-to-FCF Chart

Baozun Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
EV-to-FCF
Get a 7-Day Free Trial Premium Member Only Premium Member Only -15.86 25.44 12.94 -27.87 9.59

Baozun Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
EV-to-FCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 9.59 0.00

BZUN vs HOUR, LITB, UZX: EV-to-FCF Comparison

For the Internet Retail subindustry, Baozun's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baozun EV-to-FCF vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Baozun's EV-to-FCF distribution charts can be found below:

* The bar in red indicates where Baozun's EV-to-FCF falls into.


BZUN
75GF Score
Baozun Inc BZUN
EV-to-FCF is just one metric. See GF Score™, valuation, warning signs, and more.
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Baozun EV-to-FCF Calculation

Baozun's EV-to-FCF for today is calculated as:

EV-to-FCF=Enterprise Value (Today)/Free Cash Flow (TTM)
=349.233/0
=

Baozun's current Enterprise Value is $349 Mil.
Baozun's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $0 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Is Baozun (BZUN) Overvalued in 2026?

Based on GuruFocus' analysis, Baozun stock appears to be undervalued. The current stock price of $2.77 is trading 16.6% below its estimated GF Value™ of $3.32. GuruFocus considers Baozun to be Modestly Undervalued.

Key valuation signals for BZUN:

  • EV-to-FCF:
  • GF Value™: $3.32 vs. price of $2.77 (16.6% below fair value)
  • GF Score™: 75/100 with 2 warning signs

No single metric tells the full story. See the BZUN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baozun Business Description

Address 33 Hysan Avenue, Room 1928, 19th Floor, Lee Garden One, Causeway Bay, Hong Kong, HKG
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
75GF Score

Get the complete analysis for BZUN

EV-to-FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.77
Price
$3.32
GF Value