Q2 2025 Fluent Inc Earnings Call Transcript

Aug 19, 2025 / 08:30PM GMT
Release Date Price: €2.64

Key Points

Positve
  • Fluent Inc (FLNT) reported a 121% year-over-year growth in Commerce Media Solutions revenue, reaching $16.1 million and representing 36% of total consolidated revenue.
  • The company secured over $10 million in equity financing from a diversified group of investors, strengthening its balance sheet and supporting growth.
  • Fluent Inc (FLNT) added 15 new partners to its Commerce Media platform, including a strategic partnership with Rebuy Engine, expanding its network to over 12,000 e-commerce brands.
  • The company expects Commerce Media Solutions to continue growing at a triple-digit rate, aiming for adjusted EBITDA profitability by Q4 2025 and full-year 2026.
  • Fluent Inc (FLNT) reduced its net long-term debt from $31.9 million at the end of 2024 to $19.9 million as of June 30, 2025, indicating improved financial management.
Negative
  • Total revenue for Q2 2025 decreased by 24% from the prior year, with a significant decline in the owned and operated segment by approximately 49%.
  • The media margin for Commerce Media Solutions was compressed to 20% in Q2 2025, down from 30.4% in the same quarter of 2024, due to pricing flexibility to remain competitive.
  • Fluent Inc (FLNT) reported a net loss of $7.2 million for Q2 2025, although this was an improvement from the $11.6 million loss in the prior year.
  • The company faces challenges from regulatory headwinds and volatility in media costs on biddable platforms, impacting its ability to buy media at scale.
  • Despite growth in Commerce Media, the segment's revenue is not yet sufficient to offset the decline in the owned and operated business, affecting overall financial performance.
Operator

Good afternoon and welcome. Thank you for joining us to discuss Fluent second quarter 2025 earning results. With me today are Fluent Chief Executive Officer, Dan Patrick; Chief Financial Officer Ryan Perfit, and Chief Strategy Officer Ryan Schulke. Our call today will begin with the comments from Don and Ryan Perfit followed by a question answer session.

I would like to remind you that this call is being webcast live and recorded. A replay of the event will be available following the call on Fluent website. To access the webcast, please visit the investor relations page at www.fluentco.com.

Before we begin, I would like to advise listeners that certain information discussed by management during this conference call will contain forward-looking statements covered under the safe harbor provisions of the (inaudible) Securities Litigation Reform Act of 1995. Any forward-looking statements made during this call speak only as of the date hereof. Actual results could differ materially from those stated or implied by such forward

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