Pinterest (NYSE:PINS) Intangible Assets

: $123 Mil (As of Mar. 2023)

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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Pinterest's intangible assets for the quarter that ended in Mar. 2023 was $123 Mil.

Pinterest Intangible Assets Historical Data

The historical data trend for Pinterest's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Pinterest Annual Data

Trend

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Intangible Assets

14.07

14.58

13.56

61.12

124.82

Pinterest Quarterly Data
	Jun18	Sep18	Dec18	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23
Intangible Assets																60.08	145.67	140.13	124.82	122.98

Pinterest Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Pinterest (NYSE:PINS) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Pinterest Intangible Assets Related Terms

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Pinterest (NYSE:PINS) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Pinterest Inc (NYSE:PINS) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

PINS:Mexico P2IN34:Brazil

Address

505 Brannan Street, San Francisco, CA, USA, 94107

Website

https://www.pinterest.com

Pinterest is an online product and idea discovery platform that helps users gather ideas on everything from recipes to cook to destinations to travel to. Founded in 2010, the platform consists of a largely female audience, at roughly two thirds of its more than 365 million monthly active users. The company generates revenue by selling digital ads and is now rolling out more in-platform e-commerce features.

Executives

Marc Steinberg	director	600 STEAMBOAT ROAD, 3RD FLOOR, GREENWICH CT 06830
Wanjiku Juanita Walcott	officer: Chief Legal Officer	2500 LAKE COOK ROAD, RIVERWOODS IL 60015
William J Ready	director, officer: Chief Executive Officer	C/O PAYPAL HOLDINGS, INC., 2211 NORTH FIRST STREET, SAN JOSE CA 95131
Andrea Acosta	officer: Chief Accounting Officer	C/O BIOMARIN PHARMACEUTICAL INC., 770 LINDARO ST, SAN RAFAEL CA 94901
Naveen Gavini	officer: SVP, Products	505 BRANNAN ST., SAN FRANCISCO CA 94107
Salaam Coleman	director	505 BRANNAN ST., SAN FRANCISCO CA 94701
Andrea M Wishom	director	651 BRANNAN ST., SAN FRANCISCO CA 94107
L Michelle Wilson	director	PO BOX 81226, SEATTLE WA 98108-1226
Jeremy S. Levine	director	C/O BESSEMER VENTURE PARTNERS, 1865 PALMER AVENUE, LARCHMONT NY 10538
Fredric G Reynolds	director	CBS CORPORATION, 51 WEST 52ND STREET, NEW YORK NY 10019
Leslie J Kilgore	director	121 ALBRIGHT WAY, LOS GATOS CA 95032
Gokul Rajaram	director	301 CONGRESS AVENUE, SUITE 700, AUSTIN TX 78701
Jeffrey D Jordan	director	2865 SAND HILL ROAD #101, MENLO PARK CA 94025
Evan Sharp	director, officer: Co-Founder & Chief Design & Cr	505 BRANNAN STREET, SAN FRANCISCO CA 94107
Benjamin Silbermann	director, 10 percent owner, officer: Chairman, President, CEO, Co-F	505 BRANNAN STREET, SAN FRANCISCO CA 94107