Premier Investments (ASX:PMV) Short Interest

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ASX:PMV Premier Investments Ltd ASX:PMV
77 GF Score
Price A$14.27
GF Value A$11.99
Valuation Modestly Overvalued
! 4 Warning Signs
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What is Premier Investments Short Interest?

Short Interest can be expressed as a percentage by dividing the number of shares sold short by the total number of outstanding shares.

Due to the license agreement change with our data vendor, Short Interest related data on GuruFocus will no longer be updated. Existing data will remain as-is, while new data will not be available, except for certain Australian and Canadian stocks.

ASX:PMV vs TJX, ROST, BURL: Short Interest Comparison

For the Apparel Retail subindustry, Premier Investments's Short Interest, along with its competitors' market caps and Short Interest data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Premier Investments Short Interest vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Premier Investments's Short Interest distribution charts can be found below:

* The bar in red indicates where Premier Investments's Short Interest falls into.


ASX:PMV
77GF Score
Premier Investments Ltd ASX:PMV
Short Interest is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Is Premier Investments (ASX:PMV) Overvalued in 2026?

Based on GuruFocus' analysis, Premier Investments stock appears to be overvalued. The current stock price of A$14.27 is trading 19% above its estimated GF Value™ of A$11.99. GuruFocus considers Premier Investments to be Modestly Overvalued.

Key valuation signals for ASX:PMV:

  • Short Interest:
  • GF Value™: A$11.99 vs. price of A$14.27 (19% above fair value)
  • GF Score™: 77/100 with 4 warning signs

No single metric tells the full story. See the ASX:PMV stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Premier Investments Business Description

Address 417 St Kilda Road, Level 7, Melbourne, VIC, AUS, 3004
Premier Investments owns two global retail brands. While Smiggle has been operating outside of its core Australian and New Zealand markets for many years, the more prolific fashion brand Peter Alexander only recently entered the United Kingdom. The unique Smiggle brand retails children's stationery in Australia and overseas markets. Premier materially restructured in 2025, merging its five core apparel brands with department store Myer. It distributed its Myer equity stake to its shareholders with an in-specie capital reduction and dividend.Premier is also a significant shareholder in Australia-listed Breville Group.
77GF Score

Get the complete analysis for ASX:PMV

Short Interest is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$14.27
Price
A$11.99
GF Value