Premier Investments (ASX:PMV) GF Value Rank: 5 (As of Jul. 16, 2026) — Near Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ASX:PMV Premier Investments Ltd ASX:PMV
77 GF Score
Price A$14.41
GF Value A$11.99
Valuation Modestly Overvalued
! 4 Warning Signs
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What is Premier Investments GF Value Rank?

Premier Investments ASX:PMV +2.93% 77 GF Value Rank is 5 as of Jul. 16, 2026, which is at its 10-year median of 5.00. GuruFocus rates ASX:PMV with a GF Score™ of 77/100 and a GF Value™ of A$11.99 (Modestly Overvalued). The stock has 4 warning signs investors should review.

Premier Investments has the GF Value Rank of 5.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


Premier Investments GF Value Rank Related Terms


ASX:PMV vs TJX, ROST, BURL: GF Value Rank Comparison

For the Apparel Retail subindustry, Premier Investments's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Premier Investments GF Value Rank vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Premier Investments's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Premier Investments's GF Value Rank falls into.


ASX:PMV
77GF Score
Premier Investments Ltd ASX:PMV
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 5 mean?
Premier Investments (ASX:PMV) has a GF Value Rank of 5 as of Jul. 16, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Premier Investments and its competitors. This is near median its historical median of 5.00. Over the past decade, Premier Investments' GF Value Rank has ranged from 1.00 to 10.00.
Is Premier Investments' GF Value Rank too high?
Premier Investments' current GF Value Rank of 5 is near median its 10-year median of 5.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Premier Investments has a GF Score™ of 77/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Premier Investments' GF Value Rank compare to TJX and ROST?
Premier Investments' GF Value Rank of 5 can be compared against companies in the Retail - Cyclical industry. Historically, Premier Investments' own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Retail - Cyclical company?
A good GF Value Rank depends on the Retail - Cyclical industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Premier Investments and its competitors. Premier Investments's current GF Value Rank is 5, which is near median its own 10-year median of 5.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Premier Investments stock overvalued right now?
Based on GuruFocus' analysis, Premier Investments (ASX:PMV) is currently considered Modestly Overvalued. The stock's GF Value™ is A$11.99, compared to a current price of A$14.41 — trading 20.2% above its estimated fair value. The current GF Value Rank is 5, which is near median its 10-year median of 5.00. Premier Investments' overall GF Score™ is 77/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Premier Investments (ASX:PMV), the current GF Value Rank is 5 as of Jul. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Premier Investments (ASX:PMV) Overvalued in 2026?

Based on GuruFocus' analysis, Premier Investments stock appears to be overvalued. The current stock price of A$14.41 is trading 20.2% above its estimated GF Value™ of A$11.99. GuruFocus considers Premier Investments to be Modestly Overvalued.

Key valuation signals for ASX:PMV:

  • GF Value Rank: 5 (near median its 10-year median of 5.00)
  • GF Value™: A$11.99 vs. price of A$14.41 (20.2% above fair value)
  • GF Score™: 77/100 with 4 warning signs

No single metric tells the full story. See the ASX:PMV stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Premier Investments Business Description

Address 417 St Kilda Road, Level 7, Melbourne, VIC, AUS, 3004
Premier Investments owns two global retail brands. While Smiggle has been operating outside of its core Australian and New Zealand markets for many years, the more prolific fashion brand Peter Alexander only recently entered the United Kingdom. The unique Smiggle brand retails children's stationery in Australia and overseas markets. Premier materially restructured in 2025, merging its five core apparel brands with department store Myer. It distributed its Myer equity stake to its shareholders with an in-specie capital reduction and dividend.Premier is also a significant shareholder in Australia-listed Breville Group.
77GF Score

Get the complete analysis for ASX:PMV

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$14.41
Price
A$11.99
GF Value