Average Daily Rate (USD) is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. Higher ADR is better. However, it does not tell the complete story about a hotel’s revenue.
Marcus's Average Daily Rate (USD) for the quarter that ended in Mar. 2026 was 156.56
, which lower from pervious quarter (Sep. 2025)'s result by 30.39%.
Marcus's Average Daily Rate (USD) for the annual that ended in Dec. 2025 was 196.06
, which higher from pervious year (Dec. 2024)'s result by 2.76%.
The historical rank and industry rank for Marcus's Average Daily Rate (USD) or its related term are showing as below:
MCS's Average Daily Rate (USD) is not ranked *
in the Media - Diversified industry.
Industry Median: * Ranked among companies with meaningful Average Daily Rate (USD) only.
Marcus (NYSE:MCS) Average Daily Rate (USD) Explanation
Average Daily Rate (USD) is a key performance indicator widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day.
Average Daily Rate (USD) is calculated by taking the average revenue earned from rooms and dividing it by the number of rooms sold, excluding complimentary rooms and rooms occupied by staff. A rising ADR suggests that a hotel is increasing the money it's making from renting out rooms. The ADR can be compared against its historical values to get the trends and determine the hotel’s performance.
However, The ADR does not tell the complete story about a hotel’s revenue, as it does not subtract charges such as commissions and rebates. It’s usually combined with Revenue per Available Room (USD) and Average Occupancy Rate % to measure the operating performance of a hotel.
Marcus Average Daily Rate (USD) Related Terms
Marcus Average Daily Rate (USD) Historical Data
* Premium members only.
The historical data trend for Marcus's Average Daily Rate (USD) can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MCS vs RSVR, ANGX, IQ: Average Daily Rate (USD) Comparison
For the Entertainment subindustry, Marcus's Average Daily Rate (USD), along with its competitors' market caps and Average Daily Rate (USD) data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Marcus (NYSE:MCS) Average Daily Rate (USD) Calculation
Average Daily Rate (USD) is calculated as
Average Daily Rate (USD)
=
Average Rooms Revenue Earned
/
Number of Rooms Sold
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Frequently Asked Questions
What does a Average Daily Rate (USD) of 156.56 mean?
Marcus (MCS) has a Average Daily Rate (USD) of 156.56 as of Mar. 2026. Average Daily Rate is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. View historical data on Marcus and its competitors.
Is Marcus' Average Daily Rate (USD) too high?
Marcus' current Average Daily Rate (USD) is 156.56. Overall, Marcus has a GF Score™ of 71/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Marcus' Average Daily Rate (USD) compare to RSVR and ANGX?
Marcus' Average Daily Rate (USD) of 156.56 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Average Daily Rate (USD) for a Media - Diversified company?
A good Average Daily Rate (USD) depends on the Media - Diversified industry context. However, Average Daily Rate (USD) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Average Daily Rate (USD) mean?
A high Average Daily Rate (USD) can signal that a stock is expensive relative to its fundamentals. Average Daily Rate is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. View historical data on Marcus and its competitors. Marcus's current Average Daily Rate (USD) is 156.56. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marcus stock overvalued right now?
Based on GuruFocus' analysis, Marcus (MCS) is currently considered Modestly Overvalued. The stock's GF Value™ is $18.45, compared to a current price of $23.20 — trading 25.7% above its estimated fair value. The current Average Daily Rate (USD) is 156.56. Marcus' overall GF Score™ is 71/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Average Daily Rate (USD) calculated?
Average Daily Rate (USD) is calculated from a company's financial statements. For Marcus (MCS), the current Average Daily Rate (USD) is 156.56 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Marcus (MCS) Overvalued in 2026?
Based on GuruFocus' analysis, Marcus stock appears to be overvalued.
The current stock price of $23.20 is trading 25.7% above its estimated GF Value™ of $18.45.
GuruFocus considers Marcus to be Modestly Overvalued.
Key valuation signals for MCS:
Average Daily Rate (USD): 156.56
GF Value™: $18.45 vs. price of $23.20 (25.7% above fair value)
No single metric tells the full story. See the MCS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Marcus Corp is engaged in two business segments, which are movie theatres and Hotels and Resorts. The movie theatres segment operates multiscreen motion picture theatres in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, Ohio and others, a family entertainment center in Wisconsin and a retail center in Missouri; Hotels and Resorts segment owns and operates full-service hotels and resorts in Wisconsin, Illinois, and Nebraska and manages full-service hotels, resorts and other properties in Wisconsin, Minnesota, Texas, Nevada, California, and North Carolina. It generates maximum revenue from the Theatres segment.
71GF Score
Get the complete analysis for MCS
Average Daily Rate (USD) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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