MCS (Marcus) Selling and Marketing Expense: $26.7 Mil (TTM As of Jun. 2026)

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MCS Marcus Corp MCS
60 GF Score
Price $28.07
GF Value $18.93
Valuation Significantly Overvalued
! 7 Warning Signs
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What is Marcus Selling and Marketing Expense?

Marcus MCS +1.08% 60 Selling and Marketing Expense is $26.7 Mil as of Jun. 2026. GuruFocus rates MCS with a GF Score™ of 60/100 and a GF Value™ of $18.93 (Significantly Overvalued). The stock has 7 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Marcus's Selling and Marketing Expense for the three months ended in Jun. 2026 was $6.8 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 was $26.7 Mil.

Marcus Selling and Marketing Expense Related Terms

Marcus Selling and Marketing Expense Historical Data

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The historical data trend for Marcus's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Marcus Selling and Marketing Expense Chart

Marcus Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 16.07 23.88 22.84 24.56 26.08

Marcus Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 6.64 7.18 7.01 5.74 6.77
MCS
60GF Score
Marcus Corp MCS
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Marcus Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $26.7 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of $26.7 Mil mean?
Marcus (MCS) has a Selling and Marketing Expense of $26.7 Mil as of Jun. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Marcus and its competitors.
Is Marcus' Selling and Marketing Expense too high?
Marcus' current Selling and Marketing Expense is $26.7 Mil. Overall, Marcus has a GF Score™ of 60/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Marcus' Selling and Marketing Expense compare to IQ and ANGX?
Marcus' Selling and Marketing Expense of $26.7 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Media - Diversified company?
A good Selling and Marketing Expense depends on the Media - Diversified industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Marcus and its competitors. Marcus's current Selling and Marketing Expense is $26.7 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marcus stock overvalued right now?
Based on GuruFocus' analysis, Marcus (MCS) is currently considered Significantly Overvalued. The stock's GF Value™ is $18.93, compared to a current price of $28.07 — trading 48.3% above its estimated fair value. The current Selling and Marketing Expense is $26.7 Mil. Marcus' overall GF Score™ is 60/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For Marcus (MCS), the current Selling and Marketing Expense is $26.7 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Marcus (MCS) Overvalued in 2026?

Based on GuruFocus' analysis, Marcus stock appears to be overvalued. The current stock price of $28.07 is trading 48.3% above its estimated GF Value™ of $18.93. GuruFocus considers Marcus to be Significantly Overvalued.

Key valuation signals for MCS:

  • Selling and Marketing Expense: $26.7 Mil
  • GF Value™: $18.93 vs. price of $28.07 (48.3% above fair value)
  • GF Score™: 60/100 with 7 warning signs

No single metric tells the full story. See the MCS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Marcus Business Description

Other Exchanges 3L1:Germany
Address 111 East Kilbourn Avenue, Suite 1200, Milwaukee, WI, USA, 53202-6628
Marcus Corp is engaged in two business segments, which are movie theatres and Hotels and Resorts. The movie theatres segment operates multiscreen motion picture theatres in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, Ohio and others, a family entertainment center in Wisconsin and a retail center in Missouri; Hotels and Resorts segment owns and operates full-service hotels and resorts in Wisconsin, Illinois, and Nebraska and manages full-service hotels, resorts and other properties in Wisconsin, Minnesota, Texas, Nevada, California, and North Carolina. It generates maximum revenue from the Theatres segment.
60GF Score

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Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$28.07
Price
$18.93
GF Value