Asia Hotel PCL (BKK:ASIA) Beta: 0.3234 (As of Jun. 26, 2026)


BKK:ASIA Asia Hotel PCL BKK:ASIA
70 GF Score
Price ฿5.35
GF Value ฿7.62
Valuation Possible Value Trap
! 6 Warning Signs
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What is Asia Hotel PCL Beta?

Asia Hotel PCL BKK:ASIA 70 Beta is 0.3234 as of Jun. 26, 2026. GuruFocus rates BKK:ASIA with a GF Score™ of 70/100 and a GF Value™ of ฿7.62 (Possible Value Trap). The stock has 6 warning signs investors should review.

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-06-26), Asia Hotel PCL's Beta is 0.3234.


Asia Hotel PCL  (BKK:ASIA) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)


Asia Hotel PCL Beta Related Terms


Asia Hotel PCL Beta Historical Data

* Premium members only.

The historical data trend for Asia Hotel PCL's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Asia Hotel PCL Beta Chart

Asia Hotel PCL Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beta
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.46 0.29 -0.24 0.16 0.36

Asia Hotel PCL Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.52 0.39 0.40 0.36 0.36

BKK:ASIA vs MAR, HLT, H: Beta Comparison

For the Lodging subindustry, Asia Hotel PCL's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Asia Hotel PCL Beta vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Asia Hotel PCL's Beta distribution charts can be found below:

* The bar in red indicates where Asia Hotel PCL's Beta falls into.


BKK:ASIA
70GF Score
Asia Hotel PCL BKK:ASIA
Beta is just one metric. See GF Score™, valuation, warning signs, and more.
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Asia Hotel PCL Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Frequently Asked Questions Learn more about Beta →
What does a Beta of 0.3234 mean?
Asia Hotel PCL (BKK:ASIA) has a Beta of 0.3234 as of Jun. 26, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Asia Hotel PCL and its competitors.
Is Asia Hotel PCL's Beta too high?
Asia Hotel PCL's current Beta is 0.3234. Overall, Asia Hotel PCL has a GF Score™ of 70/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Asia Hotel PCL's Beta compare to MAR and HLT?
Asia Hotel PCL's Beta of 0.3234 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Travel & Leisure company?
A good Beta depends on the Travel & Leisure industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Asia Hotel PCL and its competitors. Asia Hotel PCL's current Beta is 0.3234. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Asia Hotel PCL stock overvalued right now?
Based on GuruFocus' analysis, Asia Hotel PCL (BKK:ASIA) is currently considered Possible Value Trap. The stock's GF Value™ is ฿7.62, compared to a current price of ฿5.35 — trading 29.8% below its estimated fair value. The current Beta is 0.3234. Asia Hotel PCL's overall GF Score™ is 70/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Asia Hotel PCL (BKK:ASIA), the current Beta is 0.3234 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Asia Hotel PCL (BKK:ASIA) Overvalued in 2026?

Based on GuruFocus' analysis, Asia Hotel PCL stock appears to be undervalued. The current stock price of ฿5.35 is trading 29.8% below its estimated GF Value™ of ฿7.62. GuruFocus considers Asia Hotel PCL to be Possible Value Trap.

Key valuation signals for BKK:ASIA:

  • Beta: 0.3234
  • GF Value™: ฿7.62 vs. price of ฿5.35 (29.8% below fair value)
  • GF Score™: 70/100 with 6 warning signs

No single metric tells the full story. See the BKK:ASIA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Asia Hotel PCL Business Description

Address 296 Phayathai Road, Phaya Thai, Rajathevee, Bangkok, THA, 10400
Asia Hotel PCL is a Thailand-based company engaged in hotel and restaurant operations. The company operates business segments namely; The room segment, the Food And Beverages segment, and the Rental And Services segment. The Company and its subsidiaries, Asia Pattaya Hotel Co., Ltd., and Asia Airport Hotel Co., Ltd, are involved in the hotel business, with their principal activities consisting of room service and operating restaurants. It generates a majority of its revenue from the Rooms segment.
70GF Score

Get the complete analysis for BKK:ASIA

Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

฿5.35
Price
฿7.62
GF Value