Asia Hotel PCLBKK:ASIA 69 Pretax Margin % is 6.35% as of Mar. 2026. GuruFocus rates BKK:ASIA with a GF Score™ of 69/100 and a GF Value™ of ฿7.62 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 845 Travel & Leisure companies, Asia Hotel PCL ranks worse than 68.05% on this metric.
The historical rank and industry rank for Asia Hotel PCL's Pretax Margin % or its related term are showing as below:
BKK:ASIA'
s Pretax Margin % Range Over the Past 10 Years
Min: -33.99 Med: -2.6 Max: 13.57
Current: 0.7
BKK:ASIA's Pretax Margin % is ranked worse than 68.05% of 845
companies
in the Travel & Leisure industry
Industry Median: 6.2
vs BKK:ASIA: 0.70
Asia Hotel PCL (BKK:ASIA) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Asia Hotel PCL Pretax Margin % Related Terms
Asia Hotel PCL Pretax Margin % Historical Data
* Premium members only.
The historical data trend for Asia Hotel PCL's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BKK:ASIA vs MAR, HLT, H: Pretax Margin % Comparison
For the Lodging subindustry, Asia Hotel PCL's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Asia Hotel PCL Pretax Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Asia Hotel PCL's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Asia Hotel PCL's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Asia Hotel PCL (BKK:ASIA) has a Pretax Margin % of 6.35% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Asia Hotel PCL and its competitors. According to the industry distribution chart, Asia Hotel PCL ranks #575 out of 845 companies in the Travel & Leisure industry, placing it in the top 68%.
Is Asia Hotel PCL's Pretax Margin % too high?
Asia Hotel PCL's current Pretax Margin % is 6.35%. The Travel & Leisure industry median Pretax Margin % is 6.20. Asia Hotel PCL's value of 6.35% is 2.4% above this industry median. Based on the distribution chart, Asia Hotel PCL ranks #575 out of 845 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Asia Hotel PCL has a GF Score™ of 69/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Asia Hotel PCL's Pretax Margin % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Asia Hotel PCL ranks #575 out of 845 companies for Pretax Margin %. This places Asia Hotel PCL in the lower half of its industry. The industry median Pretax Margin % is 6.20. Asia Hotel PCL's value of 6.35% is 2.4% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Travel & Leisure company?
The median Pretax Margin % among Travel & Leisure companies is 6.20, based on 845 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Asia Hotel PCL's current Pretax Margin % of 6.35% is 2.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Asia Hotel PCL and its competitors. For the Travel & Leisure industry, the median Pretax Margin % is 6.20 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Asia Hotel PCL's current Pretax Margin % is 6.35%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Asia Hotel PCL stock overvalued right now?
Based on GuruFocus' analysis, Asia Hotel PCL (BKK:ASIA) is currently considered Possible Value Trap. The stock's GF Value™ is ฿7.62, compared to a current price of ฿5.35 — trading 29.8% below its estimated fair value. The current Pretax Margin % is 6.35% and 2.4% above the Travel & Leisure industry median of 6.20. Asia Hotel PCL's overall GF Score™ is 69/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Asia Hotel PCL (BKK:ASIA), the current Pretax Margin % is 6.35% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Asia Hotel PCL (BKK:ASIA) Overvalued in 2026?
Based on GuruFocus' analysis, Asia Hotel PCL stock appears to be undervalued.
The current stock price of ฿5.35 is trading 29.8% below its estimated GF Value™ of ฿7.62.
GuruFocus considers Asia Hotel PCL to be Possible Value Trap.
Key valuation signals for BKK:ASIA:
Pretax Margin %: 6.35%
GF Value™: ฿7.62 vs. price of ฿5.35 (29.8% below fair value)
Industry Position: 2.4% above the Travel & Leisure median (#575 of 845)
No single metric tells the full story. See the BKK:ASIA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Asia Hotel PCL is a Thailand-based company engaged in hotel and restaurant operations. The company operates business segments namely; The room segment, the Food And Beverages segment, and the Rental And Services segment. The Company and its subsidiaries, Asia Pattaya Hotel Co., Ltd., and Asia Airport Hotel Co., Ltd, are involved in the hotel business, with their principal activities consisting of room service and operating restaurants. It generates a majority of its revenue from the Rooms segment.
69GF Score
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