Asia Hotel PCLBKK:ASIA 69 Gross Margin % is 36.97% as of Mar. 2026, which is 40% above its 10-year median of 26.32. GuruFocus rates BKK:ASIA with a GF Score™ of 69/100 and a GF Value™ of ฿7.62 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 793 Travel & Leisure companies, Asia Hotel PCL ranks worse than 67.34% on this metric.
The historical rank and industry rank for Asia Hotel PCL's Gross Margin % or its related term are showing as below:
BKK:ASIA'
s Gross Margin % Range Over the Past 10 Years
Min: -0.63 Med: 26.32 Max: 32.3
Current: 32.3
During the past 13 years, the highestGross Margin % of Asia Hotel PCL was 32.30%. The lowest was -0.63%. And the median was 26.32%.
BKK:ASIA's Gross Margin % is ranked worse than 67.34% of 793
companies
in the Travel & Leisure industry
Industry Median: 43.92
vs BKK:ASIA: 32.30
Asia Hotel PCL had a gross margin of 36.97% for the quarter that ended in Mar. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Asia Hotel PCL was 0.00% per year.
Asia Hotel PCL (BKK:ASIA) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Asia Hotel PCL had a gross margin of 36.97% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Asia Hotel PCL Gross Margin % Related Terms
Asia Hotel PCL Gross Margin % Historical Data
* Premium members only.
The historical data trend for Asia Hotel PCL's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BKK:ASIA vs MAR, HLT, H: Gross Margin % Comparison
For the Lodging subindustry, Asia Hotel PCL's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Asia Hotel PCL Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Asia Hotel PCL's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Asia Hotel PCL's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Asia Hotel PCL (BKK:ASIA) has a Gross Margin % of 36.97% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Asia Hotel PCL and its competitors. This is 40% above median its historical median of 26.32. According to the industry distribution chart, Asia Hotel PCL ranks #534 out of 793 companies in the Travel & Leisure industry, placing it in the top 67.3%.
Is Asia Hotel PCL's Gross Margin % too high?
Asia Hotel PCL's current Gross Margin % of 36.97% is 40% above median its 10-year median of 26.32. The Travel & Leisure industry median Gross Margin % is 43.92. Asia Hotel PCL's value of 36.97% is 15.8% below this industry median. Based on the distribution chart, Asia Hotel PCL ranks #534 out of 793 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Asia Hotel PCL has a GF Score™ of 69/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Asia Hotel PCL's Gross Margin % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Asia Hotel PCL ranks #534 out of 793 companies for Gross Margin %. This places Asia Hotel PCL in the lower half of its industry. The industry median Gross Margin % is 43.92. Asia Hotel PCL's value of 36.97% is 15.8% below this benchmark. While the company's 10-year median is 26.32 vs. the industry median of 43.92, Asia Hotel PCL has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.92, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Asia Hotel PCL's current Gross Margin % of 36.97% is 15.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Asia Hotel PCL and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.92 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Asia Hotel PCL's current Gross Margin % is 36.97%, which is 40% above median its own 10-year median of 26.32. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Asia Hotel PCL stock overvalued right now?
Based on GuruFocus' analysis, Asia Hotel PCL (BKK:ASIA) is currently considered Possible Value Trap. The stock's GF Value™ is ฿7.62, compared to a current price of ฿5.35 — trading 29.8% below its estimated fair value. The current Gross Margin % is 36.97%, which is 40% above median its 10-year median of 26.32 and 15.8% below the Travel & Leisure industry median of 43.92. Asia Hotel PCL's overall GF Score™ is 69/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Asia Hotel PCL (BKK:ASIA), the current Gross Margin % is 36.97% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Asia Hotel PCL (BKK:ASIA) Overvalued in 2026?
Based on GuruFocus' analysis, Asia Hotel PCL stock appears to be undervalued.
The current stock price of ฿5.35 is trading 29.8% below its estimated GF Value™ of ฿7.62.
GuruFocus considers Asia Hotel PCL to be Possible Value Trap.
Key valuation signals for BKK:ASIA:
Gross Margin %: 36.97% (40% above median its 10-year median of 26.32)
GF Value™: ฿7.62 vs. price of ฿5.35 (29.8% below fair value)
Industry Position: 15.8% below the Travel & Leisure median (#534 of 793)
No single metric tells the full story. See the BKK:ASIA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Asia Hotel PCL is a Thailand-based company engaged in hotel and restaurant operations. The company operates business segments namely; The room segment, the Food And Beverages segment, and the Rental And Services segment. The Company and its subsidiaries, Asia Pattaya Hotel Co., Ltd., and Asia Airport Hotel Co., Ltd, are involved in the hotel business, with their principal activities consisting of room service and operating restaurants. It generates a majority of its revenue from the Rooms segment.
69GF Score
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Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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