Asia Hotel PCLBKK:ASIA 70 FCF Margin % is 20.96% as of Mar. 2026, which is 4% below its 10-year median of 21.74. GuruFocus rates BKK:ASIA with a GF Score™ of 70/100 and a GF Value™ of ฿7.62 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 844 Travel & Leisure companies, Asia Hotel PCL ranks better than 80.81% on this metric.
The historical rank and industry rank for Asia Hotel PCL's FCF Margin % or its related term are showing as below:
BKK:ASIA'
s FCF Margin % Range Over the Past 10 Years
Min: -14.19 Med: 21.74 Max: 30.29
Current: 20.17
During the past 13 years, the highest FCF Margin % of Asia Hotel PCL was 30.29%. The lowest was -14.19%. And the median was 21.74%.
BKK:ASIA's FCF Margin % is ranked better than 80.81% of 844
companies
in the Travel & Leisure industry
Industry Median: 5.86
vs BKK:ASIA: 20.17
Asia Hotel PCL FCF Margin % Related Terms
Asia Hotel PCL FCF Margin % Historical Data
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The historical data trend for Asia Hotel PCL's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Asia Hotel PCL's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Asia Hotel PCL FCF Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Asia Hotel PCL's FCF Margin % distribution charts can be found below:
* The bar in red indicates where Asia Hotel PCL's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Asia Hotel PCL (BKK:ASIA) has a FCF Margin % of 20.96% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Asia Hotel PCL and its competitors. This is near median its historical median of 21.74. According to the industry distribution chart, Asia Hotel PCL ranks #162 out of 844 companies in the Travel & Leisure industry, placing it in the top 19.2%.
Is Asia Hotel PCL's FCF Margin % too high?
Asia Hotel PCL's current FCF Margin % of 20.96% is near median its 10-year median of 21.74. The Travel & Leisure industry median FCF Margin % is 5.86. Asia Hotel PCL's value of 20.96% is 257.7% above this industry median. Based on the distribution chart, Asia Hotel PCL ranks #162 out of 844 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Asia Hotel PCL has a GF Score™ of 70/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Asia Hotel PCL's FCF Margin % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Asia Hotel PCL ranks #162 out of 844 companies for FCF Margin %. This places Asia Hotel PCL in the top 19% of its industry — outperforming the majority of peers. The industry median FCF Margin % is 5.86. Asia Hotel PCL's value of 20.96% is 257.7% above this benchmark. While the company's 10-year median is 21.74 vs. the industry median of 5.86, Asia Hotel PCL has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Travel & Leisure company?
The median FCF Margin % among Travel & Leisure companies is 5.86, based on 844 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Asia Hotel PCL's current FCF Margin % of 20.96% is 257.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Asia Hotel PCL and its competitors. For the Travel & Leisure industry, the median FCF Margin % is 5.86 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Asia Hotel PCL's current FCF Margin % is 20.96%, which is near median its own 10-year median of 21.74. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Asia Hotel PCL stock overvalued right now?
Based on GuruFocus' analysis, Asia Hotel PCL (BKK:ASIA) is currently considered Possible Value Trap. The stock's GF Value™ is ฿7.62, compared to a current price of ฿5.35 — trading 29.8% below its estimated fair value. The current FCF Margin % is 20.96%, which is near median its 10-year median of 21.74 and 257.7% above the Travel & Leisure industry median of 5.86. Asia Hotel PCL's overall GF Score™ is 70/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Asia Hotel PCL (BKK:ASIA), the current FCF Margin % is 20.96% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Asia Hotel PCL (BKK:ASIA) Overvalued in 2026?
Based on GuruFocus' analysis, Asia Hotel PCL stock appears to be undervalued.
The current stock price of ฿5.35 is trading 29.8% below its estimated GF Value™ of ฿7.62.
GuruFocus considers Asia Hotel PCL to be Possible Value Trap.
Key valuation signals for BKK:ASIA:
FCF Margin %: 20.96% (near median its 10-year median of 21.74)
GF Value™: ฿7.62 vs. price of ฿5.35 (29.8% below fair value)
Industry Position: 257.7% above the Travel & Leisure median (#162 of 844)
No single metric tells the full story. See the BKK:ASIA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Asia Hotel PCL is a Thailand-based company engaged in hotel and restaurant operations. The company operates business segments namely; The room segment, the Food And Beverages segment, and the Rental And Services segment. The Company and its subsidiaries, Asia Pattaya Hotel Co., Ltd., and Asia Airport Hotel Co., Ltd, are involved in the hotel business, with their principal activities consisting of room service and operating restaurants. It generates a majority of its revenue from the Rooms segment.
70GF Score
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