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Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-07-22), Moshi Moshi Retail PCL's Beta is 0.4429.
Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.
Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Department Stores subindustry, Moshi Moshi Retail PCL's Beta, along with its competitors' market caps and Beta data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Moshi Moshi Retail PCL Beta vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Moshi Moshi Retail PCL's Beta distribution charts can be found below:
* The bar in red indicates where Moshi Moshi Retail PCL's Beta falls into.
Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.
Moshi Moshi Retail PCL (BKK:MOSHI) has a Beta of 0.4429 as of Jul. 22, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Moshi Moshi Retail PCL and its competitors.
Is Moshi Moshi Retail PCL's Beta too high?
Moshi Moshi Retail PCL's current Beta is 0.4429. Overall, Moshi Moshi Retail PCL has a GF Score™ of 63/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Moshi Moshi Retail PCL's Beta compare to DDS?
Moshi Moshi Retail PCL's Beta of 0.4429 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Retail - Cyclical company?
A good Beta depends on the Retail - Cyclical industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Moshi Moshi Retail PCL and its competitors. Moshi Moshi Retail PCL's current Beta is 0.4429. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Moshi Moshi Retail PCL stock overvalued right now?
Based on GuruFocus' analysis, Moshi Moshi Retail PCL (BKK:MOSHI) is currently considered Significantly Undervalued. The stock's GF Value™ is ฿64.29, compared to a current price of ฿39.25 — trading 38.9% below its estimated fair value. The current Beta is 0.4429. Moshi Moshi Retail PCL's overall GF Score™ is 63/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Moshi Moshi Retail PCL (BKK:MOSHI), the current Beta is 0.4429 as of Jul. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Moshi Moshi Retail PCL (BKK:MOSHI) Overvalued in 2026?
Based on GuruFocus' analysis, Moshi Moshi Retail PCL stock appears to be undervalued.
The current stock price of ฿39.25 is trading 38.9% below its estimated GF Value™ of ฿64.29.
GuruFocus considers Moshi Moshi Retail PCL to be Significantly Undervalued.
Key valuation signals for BKK:MOSHI:
Beta: 0.4429
GF Value™: ฿64.29 vs. price of ฿39.25 (38.9% below fair value)
No single metric tells the full story. See the BKK:MOSHI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Moshi Moshi Retail Corp PCL Limited is a Thailand-based company that is engaged in selling lifestyle products for daily life. The company offers a range of everyday lifestyle products under multiple product groups, including home furnishing, stationery, bags, plush toys, apparel, fashions, beauty products, cosmetics, information technology (IT) gadgets, toys, food and snacks, pet accessories, and others. The company's segment includes wholesale and retail. The company generates the majority of its revenue from the retail segment.
63GF Score
Get the complete analysis for BKK:MOSHI
Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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