Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Moshi Moshi Retail PCL's selling, general, & admin. expense for the
three
months ended in Jun. 2026 was ฿328 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was ฿1,271 Mil.
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Moshi Moshi Retail PCL Selling, General, & Admin. Expense Related Terms
Moshi Moshi Retail PCL Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Moshi Moshi Retail PCL's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Moshi Moshi Retail PCL Selling, General, & Admin. Expense Chart
BKK:MOSHI vs DDS: Selling, General, & Admin. Expense Comparison
For the Department Stores subindustry, Moshi Moshi Retail PCL's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Moshi Moshi Retail PCL Selling, General, & Admin. Expense vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Moshi Moshi Retail PCL's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Moshi Moshi Retail PCL's Selling, General, & Admin. Expense falls into.
Moshi Moshi Retail PCL Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ฿1,271 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of ฿1,271 Mil mean?
Moshi Moshi Retail PCL (BKK:MOSHI) has a Selling, General, & Admin. Expense of ฿1,271 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Moshi Moshi Retail PCL and its competitors.
Is Moshi Moshi Retail PCL's Selling, General, & Admin. Expense too high?
Moshi Moshi Retail PCL's current Selling, General, & Admin. Expense is ฿1,271 Mil. Overall, Moshi Moshi Retail PCL has a GF Score™ of 61/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Moshi Moshi Retail PCL's Selling, General, & Admin. Expense compare to DDS?
Moshi Moshi Retail PCL's Selling, General, & Admin. Expense of ฿1,271 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Retail - Cyclical company?
A good Selling, General, & Admin. Expense depends on the Retail - Cyclical industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Moshi Moshi Retail PCL and its competitors. Moshi Moshi Retail PCL's current Selling, General, & Admin. Expense is ฿1,271 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Moshi Moshi Retail PCL stock overvalued right now?
Based on GuruFocus' analysis, Moshi Moshi Retail PCL (BKK:MOSHI) is currently considered Significantly Undervalued. The stock's GF Value™ is ฿55.94, compared to a current price of ฿38.75 — trading 30.7% below its estimated fair value. The current Selling, General, & Admin. Expense is ฿1,271 Mil. Moshi Moshi Retail PCL's overall GF Score™ is 61/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Moshi Moshi Retail PCL (BKK:MOSHI), the current Selling, General, & Admin. Expense is ฿1,271 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Moshi Moshi Retail PCL (BKK:MOSHI) Overvalued in 2026?
Based on GuruFocus' analysis, Moshi Moshi Retail PCL stock appears to be undervalued.
The current stock price of ฿38.75 is trading 30.7% below its estimated GF Value™ of ฿55.94.
GuruFocus considers Moshi Moshi Retail PCL to be Significantly Undervalued.
Key valuation signals for BKK:MOSHI:
Selling, General, & Admin. Expense: ฿1,271 Mil
GF Value™: ฿55.94 vs. price of ฿38.75 (30.7% below fair value)
No single metric tells the full story. See the BKK:MOSHI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Moshi Moshi Retail Corp PCL Limited is a Thailand-based company that is engaged in selling lifestyle products for daily life. The company offers a range of everyday lifestyle products under multiple product groups, including home furnishing, stationery, bags, plush toys, apparel, fashions, beauty products, cosmetics, information technology (IT) gadgets, toys, food and snacks, pet accessories, and others. The company's segment includes wholesale and retail. The company generates the majority of its revenue from the retail segment.
61GF Score
Get the complete analysis for BKK:MOSHI
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
BKK:MOSHI has been successfully added to your 
