Moshi Moshi Retail PCL (BKK:MOSHI) GF Value Rank: 4 (As of Sep. 04, 2026) — Near Median

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Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BKK:MOSHI Moshi Moshi Retail Corp PCL BKK:MOSHI
61 GF Score
Price ฿38.75
GF Value ฿55.94
Valuation Significantly Undervalued
! 1 Warning Sign
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What is Moshi Moshi Retail PCL GF Value Rank?

Moshi Moshi Retail PCL BKK:MOSHI +3.33% 61 GF Value Rank is 4 as of Sep. 04, 2026, which is at its 10-year median of 4.00. GuruFocus rates BKK:MOSHI with a GF Score™ of 61/100 and a GF Value™ of ฿55.94 (Significantly Undervalued). The stock has 1 warning sign investors should review.

Moshi Moshi Retail PCL has the GF Value Rank of 4.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


Moshi Moshi Retail PCL GF Value Rank Related Terms


BKK:MOSHI vs DDS: GF Value Rank Comparison

For the Department Stores subindustry, Moshi Moshi Retail PCL's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Moshi Moshi Retail PCL GF Value Rank vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Moshi Moshi Retail PCL's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Moshi Moshi Retail PCL's GF Value Rank falls into.


BKK:MOSHI
61GF Score
Moshi Moshi Retail Corp PCL BKK:MOSHI
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 4 mean?
Moshi Moshi Retail PCL (BKK:MOSHI) has a GF Value Rank of 4 as of Sep. 04, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Moshi Moshi Retail PCL and its competitors. This is near median its historical median of 4.00. Over the past decade, Moshi Moshi Retail PCL's GF Value Rank has ranged from 4.00 to 10.00.
Is Moshi Moshi Retail PCL's GF Value Rank too high?
Moshi Moshi Retail PCL's current GF Value Rank of 4 is near median its 10-year median of 4.00. Over the past 10 years, this metric has ranged from a low of 4.00 to a high of 10.00. Overall, Moshi Moshi Retail PCL has a GF Score™ of 61/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Moshi Moshi Retail PCL's GF Value Rank compare to DDS?
Moshi Moshi Retail PCL's GF Value Rank of 4 can be compared against companies in the Retail - Cyclical industry. Historically, Moshi Moshi Retail PCL's own GF Value Rank has ranged from 4.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Retail - Cyclical company?
A good GF Value Rank depends on the Retail - Cyclical industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Moshi Moshi Retail PCL and its competitors. Moshi Moshi Retail PCL's current GF Value Rank is 4, which is near median its own 10-year median of 4.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Moshi Moshi Retail PCL stock overvalued right now?
Based on GuruFocus' analysis, Moshi Moshi Retail PCL (BKK:MOSHI) is currently considered Significantly Undervalued. The stock's GF Value™ is ฿55.94, compared to a current price of ฿38.75 — trading 30.7% below its estimated fair value. The current GF Value Rank is 4, which is near median its 10-year median of 4.00. Moshi Moshi Retail PCL's overall GF Score™ is 61/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Moshi Moshi Retail PCL (BKK:MOSHI), the current GF Value Rank is 4 as of Sep. 04, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Moshi Moshi Retail PCL (BKK:MOSHI) Overvalued in 2026?

Based on GuruFocus' analysis, Moshi Moshi Retail PCL stock appears to be undervalued. The current stock price of ฿38.75 is trading 30.7% below its estimated GF Value™ of ฿55.94. GuruFocus considers Moshi Moshi Retail PCL to be Significantly Undervalued.

Key valuation signals for BKK:MOSHI:

  • GF Value Rank: 4 (near median its 10-year median of 4.00)
  • GF Value™: ฿55.94 vs. price of ฿38.75 (30.7% below fair value)
  • GF Score™: 61/100 with 1 warning sign

No single metric tells the full story. See the BKK:MOSHI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Moshi Moshi Retail PCL Business Description

Address Ratchadapisek Road (Thapra-Taksin), No. 129, The Mall Thapra Building, 9th Floor, Bukklalo Sub-district, Thonburi District, Bangkok, THA, 10100
Moshi Moshi Retail Corp PCL Limited is a Thailand-based company that is engaged in selling lifestyle products for daily life. The company offers a range of everyday lifestyle products under multiple product groups, including home furnishing, stationery, bags, plush toys, apparel, fashions, beauty products, cosmetics, information technology (IT) gadgets, toys, food and snacks, pet accessories, and others. The company's segment includes wholesale and retail. The company generates the majority of its revenue from the retail segment.
61GF Score

Get the complete analysis for BKK:MOSHI

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

฿38.75
Price
฿55.94
GF Value