Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Moshi Moshi Retail PCLBKK:MOSHI +1.29%63 Gross Margin % is 56.29% as of Mar. 2026, which is 5% above its 10-year median of 53.48. GuruFocus rates BKK:MOSHI with a GF Score™ of 63/100 and a GF Value™ of ฿64.29 (Significantly Undervalued). The stock has 1 warning sign investors should review. Among 1,117 Retail - Cyclical companies, Moshi Moshi Retail PCL ranks better than 81.29% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Moshi Moshi Retail PCL had a gross margin of 56.29% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Moshi Moshi Retail PCL Gross Margin % Related Terms
Moshi Moshi Retail PCL Gross Margin % Historical Data
* Premium members only.
The historical data trend for Moshi Moshi Retail PCL's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Department Stores subindustry, Moshi Moshi Retail PCL's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Moshi Moshi Retail PCL Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Moshi Moshi Retail PCL's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Moshi Moshi Retail PCL's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Moshi Moshi Retail PCL (BKK:MOSHI) has a Gross Margin % of 56.29% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Moshi Moshi Retail PCL and its competitors. This is near median its historical median of 53.48. Over the past decade, Moshi Moshi Retail PCL's Gross Margin % has ranged from 52.42 to 55.98. According to the industry distribution chart, Moshi Moshi Retail PCL ranks #209 out of 1117 companies in the Retail - Cyclical industry, placing it in the top 18.7%.
Is Moshi Moshi Retail PCL's Gross Margin % too high?
Moshi Moshi Retail PCL's current Gross Margin % of 56.29% is near median its 10-year median of 53.48. Over the past 10 years, this metric has ranged from a low of 52.42 to a high of 55.98. The Retail - Cyclical industry median Gross Margin % is 36.26. Moshi Moshi Retail PCL's value of 56.29% is 55.2% above this industry median. Based on the distribution chart, Moshi Moshi Retail PCL ranks #209 out of 1117 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Moshi Moshi Retail PCL has a GF Score™ of 63/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Moshi Moshi Retail PCL's Gross Margin % compare to DDS?
According to the Retail - Cyclical industry distribution chart, Moshi Moshi Retail PCL ranks #209 out of 1117 companies for Gross Margin %. This places Moshi Moshi Retail PCL in the top 19% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 36.26. Moshi Moshi Retail PCL's value of 56.29% is 55.2% above this benchmark. Historically, Moshi Moshi Retail PCL's own Gross Margin % has ranged from 52.42 to 55.98 over the past decade. While the company's 10-year median is 53.48 vs. the industry median of 36.26, Moshi Moshi Retail PCL has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.26, based on 1,117 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Moshi Moshi Retail PCL's current Gross Margin % of 56.29% is 55.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Moshi Moshi Retail PCL and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.26 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Moshi Moshi Retail PCL's current Gross Margin % is 56.29%, which is near median its own 10-year median of 53.48. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Moshi Moshi Retail PCL stock overvalued right now?
Based on GuruFocus' analysis, Moshi Moshi Retail PCL (BKK:MOSHI) is currently considered Significantly Undervalued. The stock's GF Value™ is ฿64.29, compared to a current price of ฿39.25 — trading 38.9% below its estimated fair value. The current Gross Margin % is 56.29%, which is near median its 10-year median of 53.48 and 55.2% above the Retail - Cyclical industry median of 36.26. Moshi Moshi Retail PCL's overall GF Score™ is 63/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Moshi Moshi Retail PCL (BKK:MOSHI), the current Gross Margin % is 56.29% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Moshi Moshi Retail PCL (BKK:MOSHI) Overvalued in 2026?
Based on GuruFocus' analysis, Moshi Moshi Retail PCL stock appears to be undervalued.
The current stock price of ฿39.25 is trading 38.9% below its estimated GF Value™ of ฿64.29.
GuruFocus considers Moshi Moshi Retail PCL to be Significantly Undervalued.
Key valuation signals for BKK:MOSHI:
Gross Margin %: 56.29% (near median its 10-year median of 53.48)
GF Value™: ฿64.29 vs. price of ฿39.25 (38.9% below fair value)
Industry Position: 55.2% above the Retail - Cyclical median (#209 of 1117)
No single metric tells the full story. See the BKK:MOSHI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Moshi Moshi Retail Corp PCL Limited is a Thailand-based company that is engaged in selling lifestyle products for daily life. The company offers a range of everyday lifestyle products under multiple product groups, including home furnishing, stationery, bags, plush toys, apparel, fashions, beauty products, cosmetics, information technology (IT) gadgets, toys, food and snacks, pet accessories, and others. The company's segment includes wholesale and retail. The company generates the majority of its revenue from the retail segment.
63GF Score
Get the complete analysis for BKK:MOSHI
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
BKK:MOSHI has been successfully added to your 
