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Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-08-09), Sunrise Efficient Marketing's Beta is -2.0977.
Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.
Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Specialty Industrial Machinery subindustry, Sunrise Efficient Marketing's Beta, along with its competitors' market caps and Beta data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sunrise Efficient Marketing Beta vs Industrial Products Industry
For the Industrial Products industry and Industrials sector, Sunrise Efficient Marketing's Beta distribution charts can be found below:
* The bar in red indicates where Sunrise Efficient Marketing's Beta falls into.
Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.
Sunrise Efficient Marketing (BOM:543515) has a Beta of -2.0977 as of Aug. 09, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Sunrise Efficient Marketing and its competitors.
Is Sunrise Efficient Marketing's Beta too high?
Sunrise Efficient Marketing's current Beta is -2.0977. Overall, Sunrise Efficient Marketing has a GF Score™ of 85/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Sunrise Efficient Marketing's Beta compare to GEV and ETN?
Sunrise Efficient Marketing's Beta of -2.0977 can be compared against companies in the Industrial Products industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for an Industrial Products company?
A good Beta depends on the Industrial Products industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Sunrise Efficient Marketing and its competitors. Sunrise Efficient Marketing's current Beta is -2.0977. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sunrise Efficient Marketing stock overvalued right now?
Based on GuruFocus' analysis, Sunrise Efficient Marketing (BOM:543515) is currently considered Possible Value Trap. The stock's GF Value™ is ₹176.56, compared to a current price of ₹37.75 — trading 78.6% below its estimated fair value. The current Beta is -2.0977. Sunrise Efficient Marketing's overall GF Score™ is 85/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Sunrise Efficient Marketing (BOM:543515), the current Beta is -2.0977 as of Aug. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sunrise Efficient Marketing (BOM:543515) Overvalued in 2026?
Based on GuruFocus' analysis, Sunrise Efficient Marketing stock appears to be undervalued.
The current stock price of ₹37.75 is trading 78.6% below its estimated GF Value™ of ₹176.56.
GuruFocus considers Sunrise Efficient Marketing to be Possible Value Trap.
Key valuation signals for BOM:543515:
Beta: -2.0977
GF Value™: ₹176.56 vs. price of ₹37.75 (78.6% below fair value)
No single metric tells the full story. See the BOM:543515 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sunrise Efficient Marketing Ltd is engaged in the business of trading, distributing, and wholesaling different types of industrial products such as electrical items, electronic items, spare parts, and others. The company distributes Automotive Parts, Gear Boxes, Motors, Pumps, Oils, and FMCG products. The company retails, imports, exports, sells, fabricates, and assembles different products such as pipes, pipe fittings, sanitation parts, mechanical and engineering items, all types of machined and un-machined castings, industrial valves, and its spares, Oils, lubricants, all types of motors, pumps, generator sets, batteries and all types of electrical, mechanical, electronic items, and spare parts, accessories used for industrial, domestic and agricultural purposes.
85GF Score
Get the complete analysis for BOM:543515
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