Sunrise Efficient Marketing (BOM:543515) Beneish M-Score: 2.11 (As of Aug. 10, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BOM:543515 Sunrise Efficient Marketing Ltd BOM:543515
85 GF Score
Price ₹37.75
GF Value ₹176.65
Valuation Possible Value Trap
! 2 Warning Signs
View Full Analysis

What is Sunrise Efficient Marketing Beneish M-Score?

Sunrise Efficient Marketing BOM:543515 -0.55% 85 Beneish M-Score is 2.11 as of Aug. 10, 2026. GuruFocus rates BOM:543515 with a GF Score™ of 85/100 and a GF Value™ of ₹176.65 (Possible Value Trap). The stock has 2 warning signs investors should review. Among 2,906 Industrial Products companies, Sunrise Efficient Marketing ranks worse than 97.97% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Warning Sign:

Beneish M-Score 2.11 higher than -1.78, which implies that the company might have manipulated its financial results.

The historical rank and industry rank for Sunrise Efficient Marketing's Beneish M-Score or its related term are showing as below:

BOM:543515' s Beneish M-Score Range Over the Past 10 Years
Min: -2.02   Med: -1.03   Max: 2.11
Current: 2.11

During the past 8 years, the highest Beneish M-Score of Sunrise Efficient Marketing was 2.11. The lowest was -2.02. And the median was -1.03.


Sunrise Efficient Marketing Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Sunrise Efficient Marketing's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Sunrise Efficient Marketing Beneish M-Score Chart

Sunrise Efficient Marketing Annual Data
Trend Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
Beneish M-Score
Get a 7-Day Free Trial -2.01 0.06 -2.02 -1.03 2.11

Sunrise Efficient Marketing Semi-Annual Data
Mar21 Sep21 Mar22 Sep22 Mar23 Sep23 Mar24 Sep24 Mar25 Sep25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only -2.02 0.00 -1.03 0.00 2.11

BOM:543515 vs GEV, ETN, PH: Beneish M-Score Comparison

For the Specialty Industrial Machinery subindustry, Sunrise Efficient Marketing's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Sunrise Efficient Marketing Beneish M-Score vs Industrial Products Industry

For the Industrial Products industry and Industrials sector, Sunrise Efficient Marketing's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Sunrise Efficient Marketing's Beneish M-Score falls into.


BOM:543515
85GF Score
Sunrise Efficient Marketing Ltd BOM:543515
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Sunrise Efficient Marketing Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Sunrise Efficient Marketing for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 0.8658+0.528 * 1.076+0.404 * 5.9151+0.892 * 1.8895+0.115 * 1.1132
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 0+4.679 * 0.33801-0.327 * 0.6238
=2.11

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar26) TTM:Last Year (Mar25) TTM:
Total Receivables was ₹796 Mil.
Revenue was ₹2,439 Mil.
Gross Profit was ₹350 Mil.
Total Current Assets was ₹1,119 Mil.
Total Assets was ₹1,149 Mil.
Property, Plant and Equipment(Net PPE) was ₹9 Mil.
Depreciation, Depletion and Amortization(DDA) was ₹4 Mil.
Selling, General, & Admin. Expense(SGA) was ₹0 Mil.
Total Current Liabilities was ₹85 Mil.
Long-Term Debt & Capital Lease Obligation was ₹0 Mil.
Net Income was ₹151 Mil.
Gross Profit was ₹0 Mil.
Cash Flow from Operations was ₹-237 Mil.
Total Receivables was ₹486 Mil.
Revenue was ₹1,291 Mil.
Gross Profit was ₹199 Mil.
Total Current Assets was ₹747 Mil.
Total Assets was ₹760 Mil.
Property, Plant and Equipment(Net PPE) was ₹10 Mil.
Depreciation, Depletion and Amortization(DDA) was ₹5 Mil.
Selling, General, & Admin. Expense(SGA) was ₹7 Mil.
Total Current Liabilities was ₹89 Mil.
Long-Term Debt & Capital Lease Obligation was ₹1 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(795.651 / 2439.395) / (486.342 / 1291.018)
=0.326167 / 0.376712
=0.8658

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(199.43 / 1291.018) / (350.205 / 2439.395)
=0.154475 / 0.143562
=1.076

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (1118.62 + 8.725) / 1148.707) / (1 - (747.302 + 10.123) / 759.814)
=0.018597 / 0.003144
=5.9151

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=2439.395 / 1291.018
=1.8895

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(4.88 / (4.88 + 10.123)) / (3.602 / (3.602 + 8.725))
=0.325268 / 0.292204
=1.1132

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(0 / 2439.395) / (7.202 / 1291.018)
=0 / 0.005579
=0

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((0 + 84.845) / 1148.707) / ((0.816 + 89.148) / 759.814)
=0.073861 / 0.118403
=0.6238

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(151.265 - 0 - -237.009) / 1148.707
=0.33801

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Sunrise Efficient Marketing has a M-score of 2.11 signals that the company is likely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of 2.11 mean?
Sunrise Efficient Marketing (BOM:543515) has a Beneish M-Score of 2.11 as of Aug. 10, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Sunrise Efficient Marketing and its competitors. According to the industry distribution chart, Sunrise Efficient Marketing ranks #2847 out of 2906 companies in the Industrial Products industry, placing it in the top 98%.
Is Sunrise Efficient Marketing's Beneish M-Score too high?
Sunrise Efficient Marketing's current Beneish M-Score is 2.11. Based on the distribution chart, Sunrise Efficient Marketing ranks #2847 out of 2906 companies in the Industrial Products industry, which is in the bottom quartile relative to peers. Overall, Sunrise Efficient Marketing has a GF Score™ of 85/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Sunrise Efficient Marketing's Beneish M-Score compare to GEV and ETN?
According to the Industrial Products industry distribution chart, Sunrise Efficient Marketing ranks #2847 out of 2906 companies for Beneish M-Score. This places Sunrise Efficient Marketing in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for an Industrial Products company?
A good Beneish M-Score depends on the Industrial Products industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Sunrise Efficient Marketing and its competitors. Sunrise Efficient Marketing's current Beneish M-Score is 2.11. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sunrise Efficient Marketing stock overvalued right now?
Based on GuruFocus' analysis, Sunrise Efficient Marketing (BOM:543515) is currently considered Possible Value Trap. The stock's GF Value™ is ₹176.65, compared to a current price of ₹37.75 — trading 78.6% below its estimated fair value. The current Beneish M-Score is 2.11. Sunrise Efficient Marketing's overall GF Score™ is 85/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Sunrise Efficient Marketing (BOM:543515), the current Beneish M-Score is 2.11 as of Aug. 10, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Sunrise Efficient Marketing (BOM:543515) Overvalued in 2026?

Based on GuruFocus' analysis, Sunrise Efficient Marketing stock appears to be undervalued. The current stock price of ₹37.75 is trading 78.6% below its estimated GF Value™ of ₹176.65. GuruFocus considers Sunrise Efficient Marketing to be Possible Value Trap.

Key valuation signals for BOM:543515:

  • Beneish M-Score: 2.11
  • GF Value™: ₹176.65 vs. price of ₹37.75 (78.6% below fair value)
  • GF Score™: 85/100 with 2 warning signs

No single metric tells the full story. See the BOM:543515 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Sunrise Efficient Marketing Business Description

Address Main VIP Road, Sarsana Road, 3rd Floor, 9292 Building, Althan, Near Metro Wholesale, Surat, GJ, IND, 395017
Sunrise Efficient Marketing Ltd is engaged in the business of trading, distributing, and wholesaling different types of industrial products such as electrical items, electronic items, spare parts, and others. The company distributes Automotive Parts, Gear Boxes, Motors, Pumps, Oils, and FMCG products. The company retails, imports, exports, sells, fabricates, and assembles different products such as pipes, pipe fittings, sanitation parts, mechanical and engineering items, all types of machined and un-machined castings, industrial valves, and its spares, Oils, lubricants, all types of motors, pumps, generator sets, batteries and all types of electrical, mechanical, electronic items, and spare parts, accessories used for industrial, domestic and agricultural purposes.
85GF Score

Get the complete analysis for BOM:543515

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₹37.75
Price
₹176.65
GF Value