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Sunrise Efficient MarketingBOM:543515 -0.55%85 Gross Margin % is 13.85% as of Mar. 2026, which is 7% below its 10-year median of 14.91. GuruFocus rates BOM:543515 with a GF Score™ of 85/100 and a GF Value™ of ₹176.65 (Possible Value Trap). The stock has 2 warning signs investors should review. Among 2,998 Industrial Products companies, Sunrise Efficient Marketing ranks worse than 81.79% on this metric.
BOM:543515's Gross Margin % is ranked worse than 81.79% of 2998
companies
in the Industrial Products industry
Industry Median: 26.8
vs BOM:543515: 14.36
Sunrise Efficient Marketing had a gross margin of 13.85% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Sunrise Efficient Marketing had a gross margin of 13.85% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Sunrise Efficient Marketing Gross Margin % Related Terms
Sunrise Efficient Marketing Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BOM:543515 vs GEV, ETN, PH: Gross Margin % Comparison
For the Specialty Industrial Machinery subindustry, Sunrise Efficient Marketing's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sunrise Efficient Marketing Gross Margin % vs Industrial Products Industry
For the Industrial Products industry and Industrials sector, Sunrise Efficient Marketing's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Sunrise Efficient Marketing's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Sunrise Efficient Marketing (BOM:543515) has a Gross Margin % of 13.85% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Sunrise Efficient Marketing and its competitors. This is near median its historical median of 14.91. Over the past decade, Sunrise Efficient Marketing's Gross Margin % has ranged from 6.67 to 16.11. According to the industry distribution chart, Sunrise Efficient Marketing ranks #2452 out of 2998 companies in the Industrial Products industry, placing it in the top 81.8%.
Is Sunrise Efficient Marketing's Gross Margin % too high?
Sunrise Efficient Marketing's current Gross Margin % of 13.85% is near median its 10-year median of 14.91. Over the past 10 years, this metric has ranged from a low of 6.67 to a high of 16.11. The Industrial Products industry median Gross Margin % is 26.80. Sunrise Efficient Marketing's value of 13.85% is 48.3% below this industry median. Based on the distribution chart, Sunrise Efficient Marketing ranks #2452 out of 2998 companies in the Industrial Products industry, which is in the bottom quartile relative to peers. Overall, Sunrise Efficient Marketing has a GF Score™ of 85/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Sunrise Efficient Marketing's Gross Margin % compare to GEV and ETN?
According to the Industrial Products industry distribution chart, Sunrise Efficient Marketing ranks #2452 out of 2998 companies for Gross Margin %. This places Sunrise Efficient Marketing in the lower half of its industry. The industry median Gross Margin % is 26.80. Sunrise Efficient Marketing's value of 13.85% is 48.3% below this benchmark. Historically, Sunrise Efficient Marketing's own Gross Margin % has ranged from 6.67 to 16.11 over the past decade. While the company's 10-year median is 14.91 vs. the industry median of 26.80, Sunrise Efficient Marketing has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Industrial Products company?
The median Gross Margin % among Industrial Products companies is 26.80, based on 2,998 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Sunrise Efficient Marketing's current Gross Margin % of 13.85% is 48.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Sunrise Efficient Marketing and its competitors. For the Industrial Products industry, the median Gross Margin % is 26.80 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sunrise Efficient Marketing's current Gross Margin % is 13.85%, which is near median its own 10-year median of 14.91. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sunrise Efficient Marketing stock overvalued right now?
Based on GuruFocus' analysis, Sunrise Efficient Marketing (BOM:543515) is currently considered Possible Value Trap. The stock's GF Value™ is ₹176.65, compared to a current price of ₹37.75 — trading 78.6% below its estimated fair value. The current Gross Margin % is 13.85%, which is near median its 10-year median of 14.91 and 48.3% below the Industrial Products industry median of 26.80. Sunrise Efficient Marketing's overall GF Score™ is 85/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Sunrise Efficient Marketing (BOM:543515), the current Gross Margin % is 13.85% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sunrise Efficient Marketing (BOM:543515) Overvalued in 2026?
Based on GuruFocus' analysis, Sunrise Efficient Marketing stock appears to be undervalued.
The current stock price of ₹37.75 is trading 78.6% below its estimated GF Value™ of ₹176.65.
GuruFocus considers Sunrise Efficient Marketing to be Possible Value Trap.
Key valuation signals for BOM:543515:
Gross Margin %: 13.85% (near median its 10-year median of 14.91)
GF Value™: ₹176.65 vs. price of ₹37.75 (78.6% below fair value)
Industry Position: 48.3% below the Industrial Products median (#2452 of 2998)
No single metric tells the full story. See the BOM:543515 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sunrise Efficient Marketing Ltd is engaged in the business of trading, distributing, and wholesaling different types of industrial products such as electrical items, electronic items, spare parts, and others. The company distributes Automotive Parts, Gear Boxes, Motors, Pumps, Oils, and FMCG products. The company retails, imports, exports, sells, fabricates, and assembles different products such as pipes, pipe fittings, sanitation parts, mechanical and engineering items, all types of machined and un-machined castings, industrial valves, and its spares, Oils, lubricants, all types of motors, pumps, generator sets, batteries and all types of electrical, mechanical, electronic items, and spare parts, accessories used for industrial, domestic and agricultural purposes.
85GF Score
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