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Generally, the lower this number is, the better for the company. Although it should be combined with other metrics (such as ROE % and ROA %), it can be especially useful for comparing close competitors, because the company with the lowest CCC is often the one with better management.
Be Aware
CCC is most effective with retail-type companies, which have inventories that are sold to customers. Consulting businesses, software companies and insurance companies are all examples of companies for whom this metric is meaningless.
The CCC is one of several tools that can help you evaluate management, especially if it is calculated for several consecutive time periods and for several competitors. Decreasing or steady CCCs are good, while rising ones should motivate you to dig a bit deeper.
Sunrise Efficient Marketing Cash Conversion Cycle Related Terms
Sunrise Efficient Marketing Cash Conversion Cycle Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BOM:543515 vs GEV, ETN, PH: Cash Conversion Cycle Comparison
For the Specialty Industrial Machinery subindustry, Sunrise Efficient Marketing's Cash Conversion Cycle, along with its competitors' market caps and Cash Conversion Cycle data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sunrise Efficient Marketing Cash Conversion Cycle vs Industrial Products Industry
For the Industrial Products industry and Industrials sector, Sunrise Efficient Marketing's Cash Conversion Cycle distribution charts can be found below:
* The bar in red indicates where Sunrise Efficient Marketing's Cash Conversion Cycle falls into.
Cash Conversion Cycle (CCC) measures how fast a company can convert cash on hand into even more cash on hand. This metric looks at the amount of time needed to sell inventory, the amount of time needed to collect receivables and the length of time the company is afforded to pay its bills without incurring penalties.
Cash Conversion Cycle is one of several measures of management effectiveness.
Sunrise Efficient Marketing's Cash Conversion Cycle for the fiscal year that ended in Mar. 2026 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sunrise Efficient Marketing (BOM:543515) has a Cash Conversion Cycle of 85.71 as of Mar. 2026. Cash conversion cycle equals sum of days inventory and days sales outstanding less days payable. View historical data on Sunrise Efficient Marketing and its competitors.
Is Sunrise Efficient Marketing's Cash Conversion Cycle too high?
Sunrise Efficient Marketing's current Cash Conversion Cycle is 85.71. The Industrial Products industry median Cash Conversion Cycle is 121.77. Sunrise Efficient Marketing's value of 85.71 is 29.6% below this industry median. Overall, Sunrise Efficient Marketing has a GF Score™ of 85/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Sunrise Efficient Marketing's Cash Conversion Cycle compare to GEV and ETN?
Sunrise Efficient Marketing's Cash Conversion Cycle of 85.71 can be compared against companies in the Industrial Products industry. The industry median Cash Conversion Cycle is 121.77. Sunrise Efficient Marketing's value of 85.71 is 29.6% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cash Conversion Cycle for an Industrial Products company?
The median Cash Conversion Cycle among Industrial Products companies is 121.77, based on 3,026 companies in the industry. Companies in the top quartile (top 25%) have a Cash Conversion Cycle significantly above this median, while those in the bottom quartile fall well below. However, Cash Conversion Cycle should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Sunrise Efficient Marketing's current Cash Conversion Cycle of 85.71 is 29.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cash Conversion Cycle mean?
A high Cash Conversion Cycle can signal that a stock is expensive relative to its fundamentals. Cash conversion cycle equals sum of days inventory and days sales outstanding less days payable. View historical data on Sunrise Efficient Marketing and its competitors. For the Industrial Products industry, the median Cash Conversion Cycle is 121.77 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sunrise Efficient Marketing's current Cash Conversion Cycle is 85.71. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sunrise Efficient Marketing stock overvalued right now?
Based on GuruFocus' analysis, Sunrise Efficient Marketing (BOM:543515) is currently considered Possible Value Trap. The stock's GF Value™ is ₹176.65, compared to a current price of ₹37.75 — trading 78.6% below its estimated fair value. The current Cash Conversion Cycle is 85.71 and 29.6% below the Industrial Products industry median of 121.77. Sunrise Efficient Marketing's overall GF Score™ is 85/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cash Conversion Cycle calculated?
Cash Conversion Cycle is calculated from a company's financial statements. For Sunrise Efficient Marketing (BOM:543515), the current Cash Conversion Cycle is 85.71 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sunrise Efficient Marketing (BOM:543515) Overvalued in 2026?
Based on GuruFocus' analysis, Sunrise Efficient Marketing stock appears to be undervalued.
The current stock price of ₹37.75 is trading 78.6% below its estimated GF Value™ of ₹176.65.
GuruFocus considers Sunrise Efficient Marketing to be Possible Value Trap.
Key valuation signals for BOM:543515:
Cash Conversion Cycle: 85.71
GF Value™: ₹176.65 vs. price of ₹37.75 (78.6% below fair value)
Industry Position: 29.6% below the Industrial Products median
No single metric tells the full story. See the BOM:543515 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sunrise Efficient Marketing Ltd is engaged in the business of trading, distributing, and wholesaling different types of industrial products such as electrical items, electronic items, spare parts, and others. The company distributes Automotive Parts, Gear Boxes, Motors, Pumps, Oils, and FMCG products. The company retails, imports, exports, sells, fabricates, and assembles different products such as pipes, pipe fittings, sanitation parts, mechanical and engineering items, all types of machined and un-machined castings, industrial valves, and its spares, Oils, lubricants, all types of motors, pumps, generator sets, batteries and all types of electrical, mechanical, electronic items, and spare parts, accessories used for industrial, domestic and agricultural purposes.
85GF Score
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Cash Conversion Cycle is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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