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Customer Acquisition Cost (USD) is the cost of winning a customer to purchase a product/service. A lower Customer Acquisition Cost (CAC) is more competitive for e-commerce companies.
The historical rank and industry rank for Amazon.com's Customer Acquisition Cost (USD) or its related term are showing as below:
XSWX:AMZN's Customer Acquisition Cost (USD) is not ranked *
in the Retail - Cyclical industry.
Industry Median: * Ranked among companies with meaningful Customer Acquisition Cost (USD) only.
Customer Acquisition Cost (USD), CAC, is the cost of convincing a potential customer to buy a product or service. Investors can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. Lower CAC is better since it directly reflects the profitability of a company. CAC can be improved by a successful marketing strategy, targeted advertising and media exposure.
The CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.
Amazon.com Customer Acquisition Cost (USD) Related Terms
Amazon.com Customer Acquisition Cost (USD) Historical Data
* Premium members only.
The historical data trend for Amazon.com's Customer Acquisition Cost (USD) can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Customer Acquisition Cost (USD) of 0.00 mean?
Amazon.com (XSWX:AMZN) has a Customer Acquisition Cost (USD) of 0.00 as of . 20. Customer Acquisition Cost is is the cost of winning a customer to purchase a product or service. View historical data on Amazon.com and its competitors.
Is Amazon.com's Customer Acquisition Cost (USD) too high?
Amazon.com's current Customer Acquisition Cost (USD) is 0.00. Overall, Amazon.com has a GF Score™ of 96/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Amazon.com's Customer Acquisition Cost (USD) compare to BABA and PDD?
Amazon.com's Customer Acquisition Cost (USD) of 0.00 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Customer Acquisition Cost (USD) for a Retail - Cyclical company?
A good Customer Acquisition Cost (USD) depends on the Retail - Cyclical industry context. However, Customer Acquisition Cost (USD) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Customer Acquisition Cost (USD) mean?
A high Customer Acquisition Cost (USD) can signal that a stock is expensive relative to its fundamentals. Customer Acquisition Cost is is the cost of winning a customer to purchase a product or service. View historical data on Amazon.com and its competitors. Amazon.com's current Customer Acquisition Cost (USD) is 0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Amazon.com stock overvalued right now?
Based on GuruFocus' analysis, Amazon.com (XSWX:AMZN) is currently considered Fairly Valued. The stock's GF Value™ is CHF200.15, compared to a current price of CHF212.55 — trading 6.2% above its estimated fair value. The current Customer Acquisition Cost (USD) is 0.00. Amazon.com's overall GF Score™ is 96/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Customer Acquisition Cost (USD) calculated?
Customer Acquisition Cost (USD) is calculated from a company's financial statements. For Amazon.com (XSWX:AMZN), the current Customer Acquisition Cost (USD) is 0.00 as of . 20. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Amazon.com (XSWX:AMZN) Overvalued in 2026?
Based on GuruFocus' analysis, Amazon.com stock appears to be overvalued.
The current stock price of CHF212.55 is trading 6.2% above its estimated GF Value™ of CHF200.15.
GuruFocus considers Amazon.com to be Fairly Valued.
Key valuation signals for XSWX:AMZN:
Customer Acquisition Cost (USD): 0.00
GF Value™: CHF200.15 vs. price of CHF212.55 (6.2% above fair value)
No single metric tells the full story. See the XSWX:AMZN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.
96GF Score
Get the complete analysis for XSWX:AMZN
Customer Acquisition Cost (USD) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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