Amazon.com (XSWX:AMZN) Cyclically Adjusted PS Ratio: 5.43 (As of Jul. 12, 2026) — 14% Below Median


XSWX:AMZN Amazon.com Inc XSWX:AMZN
93 GF Score
Price CHF198.06
GF Value CHF181.94
Valuation Fairly Valued
! 3 Warning Signs
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What is Amazon.com Cyclically Adjusted PS Ratio?

Amazon.com XSWX:AMZN +1.32% 93 Cyclically Adjusted PS Ratio is 5.43 as of Jul. 12, 2026, which is 14% below its 10-year median of 6.34. GuruFocus rates XSWX:AMZN with a GF Score™ of 93/100 and a GF Value™ of CHF181.94 (Fairly Valued). The stock has 3 warning signs investors should review. Among 791 Retail - Cyclical companies, Amazon.com ranks worse than 94.06% on this metric.

As of today (2026-07-12), Amazon.com's current share price is CHF198.06. Amazon.com's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was CHF36.50. Amazon.com's Cyclically Adjusted PS Ratio for today is 5.43.

The historical rank and industry rank for Amazon.com's Cyclically Adjusted PS Ratio or its related term are showing as below:

XSWX:AMZN' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 3.09   Med: 6.34   Max: 11.36
Current: 5.2

During the past years, Amazon.com's highest Cyclically Adjusted PS Ratio was 11.36. The lowest was 3.09. And the median was 6.34.

XSWX:AMZN's Cyclically Adjusted PS Ratio is ranked worse than
94.06% of 791 companies
in the Retail - Cyclical industry
Industry Median: 0.49 vs XSWX:AMZN: 5.20

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Amazon.com's adjusted revenue per share data for the three months ended in Mar. 2026 was CHF13.142. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is CHF36.50 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Amazon.com  (XSWX:AMZN) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Amazon.com Cyclically Adjusted PS Ratio Related Terms


Amazon.com Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Amazon.com's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Amazon.com Cyclically Adjusted PS Ratio Chart

Amazon.com Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 7.50 3.01 4.57 5.64 5.12

Amazon.com Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 4.69 5.21 5.03 5.12 4.42

XSWX:AMZN vs BABA, PDD, MELI: Cyclically Adjusted PS Ratio Comparison

For the Internet Retail subindustry, Amazon.com's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Amazon.com Cyclically Adjusted PS Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Amazon.com's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Amazon.com's Cyclically Adjusted PS Ratio falls into.


XSWX:AMZN
93GF Score
Amazon.com Inc XSWX:AMZN
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Amazon.com Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Amazon.com's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=198.06/36.50
=5.43

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Amazon.com's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Amazon.com's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=13.142/330.2130*330.2130
=13.142

Current CPI (Mar. 2026) = 330.2130.

Amazon.com Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 3.051 241.018 4.180
201609 3.282 241.428 4.489
201612 4.578 241.432 6.261
201703 3.650 243.801 4.944
201706 3.734 244.955 5.034
201709 4.261 246.819 5.701
201712 6.015 246.524 8.057
201803 4.858 249.554 6.428
201806 5.236 251.989 6.861
201809 5.467 252.439 7.151
201812 7.180 251.233 9.437
201903 5.949 254.202 7.728
201906 6.227 256.143 8.028
201909 6.877 256.759 8.844
201912 8.473 256.974 10.888
202003 7.152 258.115 9.150
202006 8.309 257.797 10.643
202009 8.590 260.280 10.898
202012 10.880 260.474 13.793
202103 9.834 264.877 12.260
202106 9.980 271.696 12.129
202109 9.919 274.310 11.940
202112 12.260 278.802 14.521
202203 10.640 287.504 12.221
202206 11.560 296.311 12.883
202209 11.974 296.808 13.322
202212 13.598 296.797 15.129
202303 11.392 301.836 12.463
202306 11.580 305.109 12.533
202309 12.191 307.789 13.079
202312 13.851 306.746 14.911
202403 11.935 312.332 12.618
202406 12.352 314.175 12.983
202409 12.538 315.301 13.131
202412 15.548 315.605 16.268
202503 12.744 319.799 13.159
202506 12.620 322.561 12.919
202509 13.226 324.800 13.446
202512 15.654 324.054 15.952
202603 13.142 330.213 13.142

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 5.43 mean?
Amazon.com (XSWX:AMZN) has a Cyclically Adjusted PS Ratio of 5.43 as of Jul. 12, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Amazon.com and its competitors. This is 14% below median its historical median of 6.34. Over the past decade, Amazon.com's Cyclically Adjusted PS Ratio has ranged from 3.09 to 11.36. According to the industry distribution chart, Amazon.com ranks #744 out of 791 companies in the Retail - Cyclical industry, placing it in the top 94.1%.
Is Amazon.com's Cyclically Adjusted PS Ratio too high?
Amazon.com's current Cyclically Adjusted PS Ratio of 5.43 is 14% below median its 10-year median of 6.34. Over the past 10 years, this metric has ranged from a low of 3.09 to a high of 11.36. The Retail - Cyclical industry median Cyclically Adjusted PS Ratio is 0.49. Amazon.com's value of 5.43 is 1008.2% above this industry median. Based on the distribution chart, Amazon.com ranks #744 out of 791 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Amazon.com has a GF Score™ of 93/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Amazon.com's Cyclically Adjusted PS Ratio compare to BABA and PDD?
According to the Retail - Cyclical industry distribution chart, Amazon.com ranks #744 out of 791 companies for Cyclically Adjusted PS Ratio. This places Amazon.com in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 0.49. Amazon.com's value of 5.43 is 1008.2% above this benchmark. Historically, Amazon.com's own Cyclically Adjusted PS Ratio has ranged from 3.09 to 11.36 over the past decade. While the company's 10-year median is 6.34 vs. the industry median of 0.49, Amazon.com has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Retail - Cyclical company?
The median Cyclically Adjusted PS Ratio among Retail - Cyclical companies is 0.49, based on 791 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Amazon.com's current Cyclically Adjusted PS Ratio of 5.43 is 1008.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Amazon.com and its competitors. For the Retail - Cyclical industry, the median Cyclically Adjusted PS Ratio is 0.49 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Amazon.com's current Cyclically Adjusted PS Ratio is 5.43, which is 14% below median its own 10-year median of 6.34. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Amazon.com stock overvalued right now?
Based on GuruFocus' analysis, Amazon.com (XSWX:AMZN) is currently considered Fairly Valued. The stock's GF Value™ is CHF181.94, compared to a current price of CHF198.06 — trading 8.9% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 5.43, which is 14% below median its 10-year median of 6.34 and 1008.2% above the Retail - Cyclical industry median of 0.49. Amazon.com's overall GF Score™ is 93/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Amazon.com (XSWX:AMZN), the current Cyclically Adjusted PS Ratio is 5.43 as of Jul. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Amazon.com (XSWX:AMZN) Overvalued in 2026?

Based on GuruFocus' analysis, Amazon.com stock appears to be overvalued. The current stock price of CHF198.06 is trading 8.9% above its estimated GF Value™ of CHF181.94. GuruFocus considers Amazon.com to be Fairly Valued.

Key valuation signals for XSWX:AMZN:

  • Cyclically Adjusted PS Ratio: 5.43 (14% below median its 10-year median of 6.34)
  • GF Value™: CHF181.94 vs. price of CHF198.06 (8.9% above fair value)
  • GF Score™: 93/100 with 3 warning signs
  • Industry Position: 1008.2% above the Retail - Cyclical median (#744 of 791)

No single metric tells the full story. See the XSWX:AMZN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Amazon.com Business Description

Address 410 Terry Avenue North, Seattle, WA, USA, 98109-5210
Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.
93GF Score

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Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF198.06
Price
CHF181.94
GF Value