10-Year Return on Invested Incremental Capital (10-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 10-year.
Amazon.com's 10-Year ROIIC % for the quarter that ended in Dec. 2025 was 10.98%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for Amazon.com's 10-Year ROIIC % or its related term are showing as below:
XSWX:AMZN's 10-Year ROIIC % is ranked better than 66.85% of 917
companies
in the Retail - Cyclical industry
Industry Median: 3.93
vs XSWX:AMZN: 10.98
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
Amazon.com 10-Year ROIIC % Related Terms
Amazon.com 10-Year ROIIC % Historical Data
* Premium members only.
The historical data trend for Amazon.com's 10-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XSWX:AMZN vs BABA, PDD, MELI: 10-Year ROIIC % Comparison
For the Internet Retail subindustry, Amazon.com's 10-Year ROIIC %, along with its competitors' market caps and 10-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Amazon.com 10-Year ROIIC % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Amazon.com's 10-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where Amazon.com's 10-Year ROIIC % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 10-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
Amazon.com (XSWX:AMZN) has a 10-Year ROIIC % of 10.98 as of Dec. 2025. 10-Year ROIIC % measures the change in earnings as a percentage of change in investment over 10-year. View historical data on Amazon.com and its competitors. According to the industry distribution chart, Amazon.com ranks #304 out of 917 companies in the Retail - Cyclical industry, placing it in the top 33.2%.
Is Amazon.com's 10-Year ROIIC % too high?
Amazon.com's current 10-Year ROIIC % is 10.98. The Retail - Cyclical industry median 10-Year ROIIC % is 3.93. Amazon.com's value of 10.98 is 179.4% above this industry median. Based on the distribution chart, Amazon.com ranks #304 out of 917 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, Amazon.com has a GF Score™ of 93/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Amazon.com's 10-Year ROIIC % compare to BABA and PDD?
According to the Retail - Cyclical industry distribution chart, Amazon.com ranks #304 out of 917 companies for 10-Year ROIIC %. This puts Amazon.com in the upper half of its industry. The industry median 10-Year ROIIC % is 3.93. Amazon.com's value of 10.98 is 179.4% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 10-Year ROIIC % for a Retail - Cyclical company?
The median 10-Year ROIIC % among Retail - Cyclical companies is 3.93, based on 917 companies in the industry. Companies in the top quartile (top 25%) have a 10-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 10-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Amazon.com's current 10-Year ROIIC % of 10.98 is 179.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 10-Year ROIIC % mean?
A high 10-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 10-Year ROIIC % measures the change in earnings as a percentage of change in investment over 10-year. View historical data on Amazon.com and its competitors. For the Retail - Cyclical industry, the median 10-Year ROIIC % is 3.93 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Amazon.com's current 10-Year ROIIC % is 10.98. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Amazon.com stock overvalued right now?
Based on GuruFocus' analysis, Amazon.com (XSWX:AMZN) is currently considered Fairly Valued. The stock's GF Value™ is CHF181.94, compared to a current price of CHF198.06 — trading 8.9% above its estimated fair value. The current 10-Year ROIIC % is 10.98 and 179.4% above the Retail - Cyclical industry median of 3.93. Amazon.com's overall GF Score™ is 93/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 10-Year ROIIC % calculated?
10-Year ROIIC % is calculated from a company's financial statements. For Amazon.com (XSWX:AMZN), the current 10-Year ROIIC % is 10.98 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Amazon.com (XSWX:AMZN) Overvalued in 2026?
Based on GuruFocus' analysis, Amazon.com stock appears to be overvalued.
The current stock price of CHF198.06 is trading 8.9% above its estimated GF Value™ of CHF181.94.
GuruFocus considers Amazon.com to be Fairly Valued.
Key valuation signals for XSWX:AMZN:
10-Year ROIIC %: 10.98
GF Value™: CHF181.94 vs. price of CHF198.06 (8.9% above fair value)
Industry Position: 179.4% above the Retail - Cyclical median (#304 of 917)
No single metric tells the full story. See the XSWX:AMZN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.
93GF Score
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