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Amazon.comXSWX:AMZN -4.98%95 Shiller PE Ratio is 70.74 as of Sep. 02, 2026, which is 71% below its 10-year median of 246.13. GuruFocus rates XSWX:AMZN with a GF Score™ of 95/100 and a GF Value™ of CHF198.92 (Fairly Valued). The stock has 4 warning signs investors should review. Among 583 Retail - Cyclical companies, Amazon.com ranks worse than 90.05% on this metric.
As of today (2026-09-02), Amazon.com's current share price is CHF205.15. Amazon.com's E10 for the quarter that ended in Jun. 2026 was CHF2.90. Amazon.com's Shiller PE Ratio for today is 70.74.
The historical rank and industry rank for Amazon.com's Shiller PE Ratio or its related term are showing as below:
XSWX:AMZN'
s Shiller PE Ratio Range Over the Past 10 Years
Min: 66.7 Med: 246.13 Max: 717.68
Current: 73.35
During the past years, Amazon.com's highest Shiller PE Ratio was 717.68. The lowest was 66.70. And the median was 246.13.
XSWX:AMZN's Shiller PE Ratio is ranked worse than 90.05% of 583
companies
in the Retail - Cyclical industry
Industry Median: 17.66
vs XSWX:AMZN: 73.35
E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.
Amazon.com's adjusted earnings per share data for the three months ended in Jun. 2026 was CHF4.596. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is CHF2.90 for the trailing ten years ended in Jun. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Amazon.com (XSWX:AMZN) Shiller PE Ratio Explanation
Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.
Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.
Be Aware
Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.
Amazon.com Shiller PE Ratio Related Terms
Amazon.com Shiller PE Ratio Historical Data
* Premium members only.
The historical data trend for Amazon.com's Shiller PE Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XSWX:AMZN vs BABA, PDD, DASH: Shiller PE Ratio Comparison
For the Internet Retail subindustry, Amazon.com's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Amazon.com Shiller PE Ratio vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Amazon.com's Shiller PE Ratio distribution charts can be found below:
* The bar in red indicates where Amazon.com's Shiller PE Ratio falls into.
For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.
Amazon.com's Shiller PE Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Amazon.com's E10 for the quarter that ended in Jun. 2026 is calculated as:
For example, Amazon.com's adjusted earnings per share data for the three months ended in Jun. 2026 was:
Add all the adjusted EPS together and divide 10 will get our E10.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
Amazon.com (XSWX:AMZN) has a Shiller PE Ratio of 70.74 as of Sep. 02, 2026. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Amazon.com and its competitors. This is 71% below median its historical median of 246.13. Over the past decade, Amazon.com's Shiller PE Ratio has ranged from 66.70 to 717.68. According to the industry distribution chart, Amazon.com ranks #525 out of 583 companies in the Retail - Cyclical industry, placing it in the top 90.1%.
Is Amazon.com's Shiller PE Ratio too high?
Amazon.com's current Shiller PE Ratio of 70.74 is 71% below median its 10-year median of 246.13. Over the past 10 years, this metric has ranged from a low of 66.70 to a high of 717.68. The Retail - Cyclical industry median Shiller PE Ratio is 17.66. Amazon.com's value of 70.74 is 300.6% above this industry median. Based on the distribution chart, Amazon.com ranks #525 out of 583 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Amazon.com has a GF Score™ of 95/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Amazon.com's Shiller PE Ratio compare to BABA and PDD?
According to the Retail - Cyclical industry distribution chart, Amazon.com ranks #525 out of 583 companies for Shiller PE Ratio. This places Amazon.com in the lower half of its industry. The industry median Shiller PE Ratio is 17.66. Amazon.com's value of 70.74 is 300.6% above this benchmark. Historically, Amazon.com's own Shiller PE Ratio has ranged from 66.70 to 717.68 over the past decade. While the company's 10-year median is 246.13 vs. the industry median of 17.66, Amazon.com has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shiller PE Ratio for a Retail - Cyclical company?
The median Shiller PE Ratio among Retail - Cyclical companies is 17.66, based on 583 companies in the industry. Companies in the top quartile (top 25%) have a Shiller PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Shiller PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Amazon.com's current Shiller PE Ratio of 70.74 is 300.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shiller PE Ratio mean?
A high Shiller PE Ratio can signal that a stock is expensive relative to its fundamentals. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Amazon.com and its competitors. For the Retail - Cyclical industry, the median Shiller PE Ratio is 17.66 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Amazon.com's current Shiller PE Ratio is 70.74, which is 71% below median its own 10-year median of 246.13. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Amazon.com stock overvalued right now?
Based on GuruFocus' analysis, Amazon.com (XSWX:AMZN) is currently considered Fairly Valued. The stock's GF Value™ is CHF198.92, compared to a current price of CHF205.15 — trading 3.1% above its estimated fair value. The current Shiller PE Ratio is 70.74, which is 71% below median its 10-year median of 246.13 and 300.6% above the Retail - Cyclical industry median of 17.66. Amazon.com's overall GF Score™ is 95/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shiller PE Ratio calculated?
Shiller PE Ratio is calculated from a company's financial statements. For Amazon.com (XSWX:AMZN), the current Shiller PE Ratio is 70.74 as of Sep. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Amazon.com (XSWX:AMZN) Overvalued in 2026?
Based on GuruFocus' analysis, Amazon.com stock appears to be overvalued.
The current stock price of CHF205.15 is trading 3.1% above its estimated GF Value™ of CHF198.92.
GuruFocus considers Amazon.com to be Fairly Valued.
Key valuation signals for XSWX:AMZN:
Shiller PE Ratio: 70.74 (71% below median its 10-year median of 246.13)
GF Value™: CHF198.92 vs. price of CHF205.15 (3.1% above fair value)
Industry Position: 300.6% above the Retail - Cyclical median (#525 of 583)
No single metric tells the full story. See the XSWX:AMZN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.
95GF Score
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