CRFCF (Card Factory) Cyclically Adjusted Book per Share: $1.22 (As of Jan. 2026)


CRFCF Card Factory PLC CRFCF
84 GF Score
Price $0.91
GF Value $1.51
Valuation Significantly Undervalued
! 4 Warning Signs
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What is Card Factory Cyclically Adjusted Book per Share?

Card Factory CRFCF +1.40% 84 Cyclically Adjusted Book per Share is $1.22 as of Jan. 2026. GuruFocus rates CRFCF with a GF Score™ of 84/100 and a GF Value™ of $1.51 (Significantly Undervalued). The stock has 4 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Book per Share and the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years.

Card Factory's adjusted book value per share data for the fiscal year that ended in Jan. 2026 was $1.384. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $1.22 for the trailing ten years ended in Jan. 2026.

During the past 12 months, Card Factory's average Cyclically Adjusted Book Growth Rate was 3.40% per year. During the past 3 years, the average Cyclically Adjusted Book Growth Rate was 6.70% per year. During the past 5 years, the average Cyclically Adjusted Book Growth Rate was 7.40% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the Cyclically Adjusted Book Growth Rate using Cyclically Adjusted Book per Share data.

During the past 13 years, the highest 3-Year average Cyclically Adjusted Book Growth Rate of Card Factory was 9.40% per year. The lowest was 6.70% per year. And the median was 8.60% per year.

As of today (2026-07-07), Card Factory's current stock price is $ 0.91264. Card Factory's Cyclically Adjusted Book per Share for the fiscal year that ended in Jan. 2026 was $1.22. Card Factory's Cyclically Adjusted PB Ratio of today is 0.75.

During the past 13 years, the highest Cyclically Adjusted PB Ratio of Card Factory was 1.66. The lowest was 0.51. And the median was 1.08.


Card Factory  (OTCPK:CRFCF) Cyclically Adjusted Book per Share Explanation

If a company grows much fast than inflation, Cyclically Adjusted Book per Share may underestimate the company's equity. Cyclically Adjusted PB Ratio can seem to be too high even the actual PB Ratio is low.

For the Cyclically Adjusted PB Ratio, the book value of the past 10 years are inflation-adjusted and averaged. The result is used for P/B calculation. Since it looks at the average over the last 10 years, the Cyclically Adjusted PB Ratio is also called CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Card Factory's Cyclically Adjusted PB Ratio of today is calculated as

Cyclically Adjusted PB Ratio=Share Price/Cyclically Adjusted Book per Share
=0.91264/1.22
=0.75

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Cyclically Adjusted PB Ratio of Card Factory was 1.66. The lowest was 0.51. And the median was 1.08.


Be Aware

Cyclically Adjusted PB Ratio works better for cyclical companies. It gives you a better idea on the company's real book value.


Card Factory Cyclically Adjusted Book per Share Related Terms


Card Factory Cyclically Adjusted Book per Share Historical Data

* Premium members only.

The historical data trend for Card Factory's Cyclically Adjusted Book per Share can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Card Factory Cyclically Adjusted Book per Share Chart

Card Factory Annual Data
Trend Jan17 Jan18 Jan19 Jan20 Jan21 Jan22 Jan23 Jan24 Jan25 Jan26
Cyclically Adjusted Book per Share
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.87 0.02 0.02 1.05 1.22

Card Factory Semi-Annual Data
Jul16 Jan17 Jul17 Jan18 Jul18 Jan19 Jul19 Jan20 Jul20 Jan21 Jul21 Jan22 Jul22 Jan23 Jul23 Jan24 Jul24 Jan25 Jul25 Jan26
Cyclically Adjusted Book per Share Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.02 0.00 1.05 0.00 1.22

CRFCF vs CASY, WSM, DKS: Cyclically Adjusted Book per Share Comparison

For the Specialty Retail subindustry, Card Factory's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Card Factory Cyclically Adjusted PB Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Card Factory's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Card Factory's Cyclically Adjusted PB Ratio falls into.


CRFCF
84GF Score
Card Factory PLC CRFCF
Cyclically Adjusted Book per Share is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Card Factory Cyclically Adjusted Book per Share Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Book per Share and the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years.

What is Cyclically Adjusted Book per Share? How do we calculate Cyclically Adjusted Book per Share?

Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the Cyclically Adjusted Book per Share of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the book value per share from 2001 through 2010.

We adjusted the 2001 book value per share data with the total inflation from 2001 through 2010 to the equivalent book value in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart's book value is $1 a share in 2001, then the 2001's equivalent book value in 2010 is $1.4 a share. If Wal-Mart's book value is $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 book value in 2010 is $1.35. So on and so forth, you get the equivalent book value per share of past 10 years. Then you add them together and divided the sum by the count to get Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Card Factory's adjusted Book Value per Share data for the fiscal year that ended in Jan. 2026 was:

Adj_Book=Book Value per Share /CPI of Jan. 2026 (Change)*Current CPI (Jan. 2026)
=1.384/139.4000*139.4000
=1.384

Current CPI (Jan. 2026) = 139.4000.

Card Factory Annual Data

Book Value per Share CPI Adj_Book
201701 0.905 101.800 1.239
201801 0.850 104.500 1.134
201901 0.832 106.400 1.090
202001 0.848 108.300 1.092
202101 0.825 109.300 1.052
202201 0.870 114.600 1.058
202301 0.958 124.800 1.070
202401 1.161 130.000 1.245
202501 1.232 135.100 1.271
202601 1.384 139.400 1.384

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

What does a Cyclically Adjusted Book per Share of $1.22 mean?
Card Factory (CRFCF) has a Cyclically Adjusted Book per Share of $1.22 as of Jan. 2026. Cyclically adjusted book value per share represents the company's inflation-adjusted book value per share over a 10-year period. View historical data on Card Factory and its competitors.
Is Card Factory's Cyclically Adjusted Book per Share too high?
Card Factory's current Cyclically Adjusted Book per Share is $1.22. Overall, Card Factory has a GF Score™ of 84/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Card Factory's Cyclically Adjusted Book per Share compare to CASY and WSM?
Card Factory's Cyclically Adjusted Book per Share of $1.22 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted Book per Share for a Retail - Cyclical company?
A good Cyclically Adjusted Book per Share depends on the Retail - Cyclical industry context. However, Cyclically Adjusted Book per Share should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted Book per Share mean?
A high Cyclically Adjusted Book per Share can signal that a stock is expensive relative to its fundamentals. Cyclically adjusted book value per share represents the company's inflation-adjusted book value per share over a 10-year period. View historical data on Card Factory and its competitors. Card Factory's current Cyclically Adjusted Book per Share is $1.22. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Card Factory stock overvalued right now?
Based on GuruFocus' analysis, Card Factory (CRFCF) is currently considered Significantly Undervalued. The stock's GF Value™ is $1.51, compared to a current price of $0.91 — trading 39.6% below its estimated fair value. The current Cyclically Adjusted Book per Share is $1.22. Card Factory's overall GF Score™ is 84/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted Book per Share calculated?
Cyclically Adjusted Book per Share is calculated from a company's financial statements. For Card Factory (CRFCF), the current Cyclically Adjusted Book per Share is $1.22 as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Card Factory (CRFCF) Overvalued in 2026?

Based on GuruFocus' analysis, Card Factory stock appears to be undervalued. The current stock price of $0.91 is trading 39.6% below its estimated GF Value™ of $1.51. GuruFocus considers Card Factory to be Significantly Undervalued.

Key valuation signals for CRFCF:

  • Cyclically Adjusted Book per Share: $1.22
  • GF Value™: $1.51 vs. price of $0.91 (39.6% below fair value)
  • GF Score™: 84/100 with 4 warning signs

No single metric tells the full story. See the CRFCF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Card Factory Business Description

Other Exchanges CARDl:UKCARD:UK0CT:Germany
Address Century House, Brunel Road, 41 Industrial Estate, Wakefield, West Yorkshire, GBR, WF2 0XG
Card Factory PLC is a British retailer of greeting cards. The principal activities of the Company operations are as a vertically integrated, omnichannel retailer of cards, gifts, and celebration essentials. Its products are offered via stores present in the United Kingdom, as well as online through websites: Card Factory and Getting Personal. The company's revenue is principally attributable to the retail sale of cards, dressings, and gifts. The business model is vertically integrated. It has an in-house design team, a printing facility, and a central warehousing facility.
84GF Score

Get the complete analysis for CRFCF

Cyclically Adjusted Book per Share is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.91
Price
$1.51
GF Value