Aon (AON) Cyclically Adjusted PB Ratio: 17.79 (As of Aug. 06, 2026) — 50% Above Median

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Director of Data and Quant Analytics at GuruFocus
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

AON Aon PLC AON
90 GF Score
Price $359.97
GF Value $391.48
Valuation Fairly Valued
! 2 Warning Signs
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What is Aon Cyclically Adjusted PB Ratio?

Aon AON +0.93% 90 Cyclically Adjusted PB Ratio is 17.79 as of Aug. 06, 2026, which is 50% above its 10-year median of 11.89. GuruFocus rates AON with a GF Score™ of 90/100 and a GF Value™ of $391.48 (Fairly Valued). The stock has 2 warning signs investors should review. Among 414 Insurance companies, Aon ranks worse than 99.03% on this metric.

As of today (2026-08-06), Aon's current share price is $359.97. Aon's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 was $20.24. Aon's Cyclically Adjusted PB Ratio for today is 17.79.

The historical rank and industry rank for Aon's Cyclically Adjusted PB Ratio or its related term are showing as below:

AON' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 4.68   Med: 11.89   Max: 23.54
Current: 17.67

During the past years, Aon's highest Cyclically Adjusted PB Ratio was 23.54. The lowest was 4.68. And the median was 11.89.

AON's Cyclically Adjusted PB Ratio is ranked worse than
99.03% of 414 companies
in the Insurance industry
Industry Median: 1.405 vs AON: 17.67

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Aon's adjusted book value per share data for the three months ended in Jun. 2026 was $45.274. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $20.24 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Aon  (NYSE:AON) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Aon Cyclically Adjusted PB Ratio Related Terms


Aon Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Aon's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Aon Cyclically Adjusted PB Ratio Chart

Aon Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 13.95 14.69 16.03 20.66 18.75

Aon Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 19.83 19.49 18.75 16.44 16.39

AON vs MRSH, AJG, WTW: Cyclically Adjusted PB Ratio Comparison

For the Insurance Brokers subindustry, Aon's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Aon Cyclically Adjusted PB Ratio vs Insurance Industry

For the Insurance industry and Financial Services sector, Aon's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Aon's Cyclically Adjusted PB Ratio falls into.


AON
90GF Score
Aon PLC AON
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Aon Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Aon's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=359.97/20.24
=17.79

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Aon's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Aon's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=45.274/128.6700*128.6700
=45.274

Current CPI (Jun. 2026) = 128.6700.

Aon Quarterly Data

Book Value per Share CPI Adj_Book
201609 20.622 100.274 26.462
201612 20.897 99.676 26.976
201703 21.895 100.374 28.067
201706 21.459 100.673 27.427
201709 20.634 100.474 26.425
201712 18.510 100.075 23.799
201803 21.619 100.573 27.659
201806 18.704 101.072 23.811
201809 17.670 101.371 22.429
201812 17.289 100.773 22.075
201903 19.822 101.670 25.086
201906 16.275 102.168 20.497
201909 14.917 102.268 18.768
201912 14.541 102.068 18.331
202003 13.713 102.367 17.236
202006 15.555 101.769 19.667
202009 15.454 101.072 19.674
202012 15.499 101.072 19.731
202103 18.833 102.367 23.672
202106 19.778 103.364 24.620
202109 9.977 104.859 12.243
202112 4.939 106.653 5.959
202203 5.528 109.245 6.511
202206 3.233 112.779 3.689
202209 -3.772 113.504 -4.276
202212 -2.575 115.436 -2.870
202303 -0.342 117.609 -0.374
202306 0.320 119.662 0.344
202309 -2.918 120.749 -3.109
202312 -4.159 120.749 -4.432
202403 -0.670 120.990 -0.713
202406 26.980 122.318 28.381
202409 28.841 121.594 30.519
202412 28.338 122.439 29.780
202503 32.411 123.405 33.794
202506 36.361 124.492 37.581
202509 36.891 124.810 38.032
202512 43.599 125.770 44.604
202603 46.039 127.830 46.342
202606 45.274 128.670 45.274

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 17.79 mean?
Aon (AON) has a Cyclically Adjusted PB Ratio of 17.79 as of Aug. 06, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Aon and its competitors. This is 50% above median its historical median of 11.89. Over the past decade, Aon's Cyclically Adjusted PB Ratio has ranged from 4.68 to 23.54. According to the industry distribution chart, Aon ranks #410 out of 414 companies in the Insurance industry, placing it in the top 99%.
Is Aon's Cyclically Adjusted PB Ratio too high?
Aon's current Cyclically Adjusted PB Ratio of 17.79 is 50% above median its 10-year median of 11.89. Over the past 10 years, this metric has ranged from a low of 4.68 to a high of 23.54. The Insurance industry median Cyclically Adjusted PB Ratio is 1.41. Aon's value of 17.79 is 1166.2% above this industry median. Based on the distribution chart, Aon ranks #410 out of 414 companies in the Insurance industry, which is in the bottom quartile relative to peers. Overall, Aon has a GF Score™ of 90/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Aon's Cyclically Adjusted PB Ratio compare to MRSH and AJG?
According to the Insurance industry distribution chart, Aon ranks #410 out of 414 companies for Cyclically Adjusted PB Ratio. This places Aon in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.41. Aon's value of 17.79 is 1166.2% above this benchmark. Historically, Aon's own Cyclically Adjusted PB Ratio has ranged from 4.68 to 23.54 over the past decade. While the company's 10-year median is 11.89 vs. the industry median of 1.41, Aon has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for an Insurance company?
The median Cyclically Adjusted PB Ratio among Insurance companies is 1.41, based on 414 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Aon's current Cyclically Adjusted PB Ratio of 17.79 is 1166.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Aon and its competitors. For the Insurance industry, the median Cyclically Adjusted PB Ratio is 1.41 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Aon's current Cyclically Adjusted PB Ratio is 17.79, which is 50% above median its own 10-year median of 11.89. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Aon stock overvalued right now?
Based on GuruFocus' analysis, Aon (AON) is currently considered Fairly Valued. The stock's GF Value™ is $391.48, compared to a current price of $359.97 — trading 8% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 17.79, which is 50% above median its 10-year median of 11.89 and 1166.2% above the Insurance industry median of 1.41. Aon's overall GF Score™ is 90/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Aon (AON), the current Cyclically Adjusted PB Ratio is 17.79 as of Aug. 06, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Aon (AON) Overvalued in 2026?

Based on GuruFocus' analysis, Aon stock appears to be undervalued. The current stock price of $359.97 is trading 8% below its estimated GF Value™ of $391.48. GuruFocus considers Aon to be Fairly Valued.

Key valuation signals for AON:

  • Cyclically Adjusted PB Ratio: 17.79 (50% above median its 10-year median of 11.89)
  • GF Value™: $391.48 vs. price of $359.97 (8% below fair value)
  • GF Score™: 90/100 with 2 warning signs
  • Industry Position: 1166.2% above the Insurance median (#410 of 414)

No single metric tells the full story. See the AON stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Aon Business Description

Address 15 George\'s Quay, Dublin 2, Dublin, IRL, D02 VR98
Aon is a leading global provider of insurance and reinsurance brokerage and human resources solutions. Its operations are tilted toward its brokerage operations. Headquartered in London, Aon has about 60,000 employees and operations in over 120 countries.
90GF Score

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Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$359.97
Price
$391.48
GF Value