Phoenix New Media (FRA:1PX) Cyclically Adjusted PB Ratio: (As of Sep. 21, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:1PX Phoenix New Media Ltd FRA:1PX
52 GF Score
Price €1.19
GF Value €2.00
! 3 Warning Signs
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What is Phoenix New Media Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Phoenix New Media  (FRA:1PX) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Phoenix New Media Cyclically Adjusted PB Ratio Related Terms


Phoenix New Media Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Phoenix New Media's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Phoenix New Media Cyclically Adjusted PB Ratio Chart

Phoenix New Media Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.08 0.04 0.02 0.04 0.03

Phoenix New Media Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.04 0.05 0.03 0.03 0.03

FRA:1PX vs CHAI, NAMI, GITS: Cyclically Adjusted PB Ratio Comparison

For the Internet Content & Information subindustry, Phoenix New Media's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Phoenix New Media Cyclically Adjusted PB Ratio vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Phoenix New Media's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Phoenix New Media's Cyclically Adjusted PB Ratio falls into.


FRA:1PX
52GF Score
Phoenix New Media Ltd FRA:1PX
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Phoenix New Media Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Phoenix New Media's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Phoenix New Media's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=26.091/116.0564*116.0564
=26.091

Current CPI (Jun. 2026) = 116.0564.

Phoenix New Media Quarterly Data

Book Value per Share CPI Adj_Book
201609 45.835 102.400 51.948
201612 55.551 102.600 62.837
201703 54.736 103.200 61.555
201706 58.844 103.100 66.239
201709 59.238 104.100 66.042
201712 59.050 104.500 65.580
201803 58.345 105.300 64.305
201806 60.210 104.900 66.613
201809 60.011 106.600 65.335
201812 78.296 106.500 85.322
201903 92.185 107.700 99.338
201906 78.116 107.700 84.177
201909 96.975 109.800 102.501
201912 82.123 111.200 85.710
202003 81.261 112.300 83.979
202006 55.488 110.400 58.331
202009 54.308 111.700 56.426
202012 37.667 111.500 39.206
202103 38.462 112.662 39.621
202106 38.388 111.769 39.860
202109 34.491 112.215 35.672
202112 34.717 113.108 35.622
202203 33.213 114.335 33.713
202206 30.692 114.558 31.094
202209 31.906 115.339 32.105
202212 30.889 115.116 31.141
202303 29.121 115.116 29.359
202306 27.061 114.558 27.415
202309 27.188 115.339 27.357
202312 27.112 114.781 27.413
202403 26.606 115.227 26.797
202406 26.592 114.781 26.888
202409 25.874 115.785 25.935
202412 27.280 114.893 27.556
202503 25.581 115.116 25.790
202506 23.626 114.907 23.862
202509 23.583 115.471 23.702
202512 25.008 115.832 25.056
202603 25.320 116.303 25.266
202606 26.091 116.056 26.091

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Phoenix New Media (FRA:1PX) Overvalued in 2026?

Based on GuruFocus' analysis, Phoenix New Media stock appears to be undervalued. The current stock price of €1.19 is trading 40.5% below its estimated GF Value™ of €2.00.

Key valuation signals for FRA:1PX:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: €2.00 vs. price of €1.19 (40.5% below fair value)
  • GF Score™: 52/100 with 3 warning signs

No single metric tells the full story. See the FRA:1PX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Phoenix New Media Business Description

Other Exchanges FENG:USA
Address Hongtai East Street, Floor 25, Tower B, POSCO Center, Wangjing, Chaoyang District, Beijing, CHN, 100102
Phoenix New Media Ltd is a media company providing premium content on an integrated platform across the internet, mobile and TV channels in China. The company organizes its operations into two main segments: Net advertising services and Paid services. It provides its content and services through three channels: ifeng.com channel, video channel, and mobile channel. The company also offers a wide range of paid services including mobile value-added services, games, and content sales. It generates the majority of its revenue from Net advertising services. Geographically, it derives all of its revenue from PRC.
52GF Score

Get the complete analysis for FRA:1PX

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€1.19
Price
€2.00
GF Value