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The historical rank and industry rank for Phoenix New Media's ROE % or its related term are showing as below:
FRA:1PX'
s ROE % Range Over the Past 10 Years
Min: -13.62 Med: -1.1 Max: 22.5
Current: 1.16
During the past 13 years, Phoenix New Media's highest ROE % was 22.50%. The lowest was -13.62%. And the median was -1.10%.
FRA:1PX's ROE % is ranked worse than 53.1% of 533
companies
in the Interactive Media industry
Industry Median: 2.24
vs FRA:1PX: 1.16
Phoenix New Media (FRA:1PX) ROE % Explanation
ROE % measures the rate of return on the ownership interest (shareholder's equity) of the common stock owners. It measures a firm's efficiency at generating profits from every unit of shareholders' equity (also known as net assets or assets minus liabilities). ROE % shows how well a company uses investment funds to generate earnings growth. ROE %s between 15% and 20% are considered desirable.
The factors that affect a company's ROE % can be illustrated with the three-step DuPont Analysis:
Note:
The net income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data. The same rule applies to Pre-Tax Income and Operating Income.
* In the five-step DuPont Analysis, Operating Income is only available for non-financial companies. Thus, for Insurance companies, we use EBIT as a substitution of Operating Income. For Banks, both Operating Income and EBIT is unavailable. Thus we combined Interest Burden and Operating Margin % into Pretax Margin %, and the DuPont Analysis is divided into four components instead.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Net Income is used.
Because a company can increase its ROE % by having more financial leverage, it is important to watch the equity multiplier when investing in high ROE % companies. Like ROA %, ROE % is calculated with only 12 months data. Fluctuations in company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Asset light businesses require very few assets to generate very high earnings. Their ROE %s can be extremely high.
Phoenix New Media ROE % Related Terms
Phoenix New Media ROE % Historical Data
* Premium members only.
The historical data trend for Phoenix New Media's ROE % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, Phoenix New Media's ROE %, along with its competitors' market caps and ROE % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Phoenix New Media ROE % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Phoenix New Media's ROE % distribution charts can be found below:
* The bar in red indicates where Phoenix New Media's ROE % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROE %, the net income of the last fiscal year and the average total shareholder equity over the fiscal year are used. In calculating the quarterly data,
the net income data used here is four times the quarterly (Mar. 2026) net income data.
ROE % is displayed in the 30-year financial page.
Phoenix New Media (FRA:1PX) has a ROE % of -5.88% as of Mar. 2026. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on Phoenix New Media and its competitors. According to the industry distribution chart, Phoenix New Media ranks #283 out of 533 companies in the Interactive Media industry, placing it in the top 53.1%.
Is Phoenix New Media's ROE % too high?
Phoenix New Media's current ROE % is -5.88%. Based on the distribution chart, Phoenix New Media ranks #283 out of 533 companies in the Interactive Media industry, which is below the industry midpoint. Overall, Phoenix New Media has a GF Score™ of 54/100, reflecting its overall financial health beyond just this single metric.
How does Phoenix New Media's ROE % compare to SFUNY and CHAI?
According to the Interactive Media industry distribution chart, Phoenix New Media ranks #283 out of 533 companies for ROE %. This places Phoenix New Media in the lower half of its industry. The industry median ROE % is 2.24. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROE % for an Interactive Media company?
The median ROE % among Interactive Media companies is 2.24, based on 533 companies in the industry. Companies in the top quartile (top 25%) have a ROE % significantly above this median, while those in the bottom quartile fall well below. However, ROE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROE % mean?
A high ROE % can signal that a stock is expensive relative to its fundamentals. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on Phoenix New Media and its competitors. For the Interactive Media industry, the median ROE % is 2.24 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Phoenix New Media's current ROE % is -5.88%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Phoenix New Media stock overvalued right now?
Phoenix New Media (FRA:1PX) has a current ROE % of -5.88%. The stock's GF Value™ is €2.02, compared to a current price of €1.23 — trading 39.1% below its estimated fair value. The current ROE % is -5.88%. Phoenix New Media's overall GF Score™ is 54/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROE % calculated?
ROE % is calculated from a company's financial statements. For Phoenix New Media (FRA:1PX), the current ROE % is -5.88% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Phoenix New Media (FRA:1PX) Overvalued in 2026?
Based on GuruFocus' analysis, Phoenix New Media stock appears to be undervalued.
The current stock price of €1.23 is trading 39.1% below its estimated GF Value™ of €2.02.
Key valuation signals for FRA:1PX:
ROE %: -5.88%
GF Value™: €2.02 vs. price of €1.23 (39.1% below fair value)
No single metric tells the full story. See the FRA:1PX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Phoenix New Media Ltd is a media company providing premium content on an integrated platform across the internet, mobile and TV channels in China. The company organizes its operations into two main segments: Net advertising services and Paid services. It provides its content and services through three channels: ifeng.com channel, video channel, and mobile channel. The company also offers a wide range of paid services including mobile value-added services, games, and content sales. It generates the majority of its revenue from Net advertising services. Geographically, it derives all of its revenue from PRC.
54GF Score
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ROE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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