Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Phoenix New MediaFRA:1PX -2.38%54 Gross Margin % is 53.48% as of Mar. 2026, which is 10% above its 10-year median of 48.71. GuruFocus rates FRA:1PX with a GF Score™ of 54/100 and a GF Value™ of €2.02. The stock has 3 warning signs investors should review. Among 497 Interactive Media companies, Phoenix New Media ranks worse than 59.96% on this metric.
Phoenix New Media Ltd gross margin has been in long-term decline. The average rate of decline per year is -1.9%.
The historical rank and industry rank for Phoenix New Media's Gross Margin % or its related term are showing as below:
FRA:1PX'
s Gross Margin % Range Over the Past 10 Years
Min: 30.19 Med: 48.71 Max: 56.71
Current: 51.64
During the past 13 years, the highestGross Margin % of Phoenix New Media was 56.71%. The lowest was 30.19%. And the median was 48.71%.
FRA:1PX's Gross Margin % is ranked worse than 59.96% of 497
companies
in the Interactive Media industry
Industry Median: 62.58
vs FRA:1PX: 51.64
Phoenix New Media had a gross margin of 53.48% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Phoenix New Media was -1.90% per year.
Phoenix New Media (FRA:1PX) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Phoenix New Media had a gross margin of 53.48% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Phoenix New Media Gross Margin % Related Terms
Phoenix New Media Gross Margin % Historical Data
* Premium members only.
The historical data trend for Phoenix New Media's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:1PX vs SFUNY, CHAI, NAMI: Gross Margin % Comparison
For the Internet Content & Information subindustry, Phoenix New Media's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Phoenix New Media Gross Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Phoenix New Media's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Phoenix New Media's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Phoenix New Media (FRA:1PX) has a Gross Margin % of 53.48% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Phoenix New Media and its competitors. This is 10% above median its historical median of 48.71. Over the past decade, Phoenix New Media's Gross Margin % has ranged from 30.19 to 56.71. According to the industry distribution chart, Phoenix New Media ranks #298 out of 497 companies in the Interactive Media industry, placing it in the top 60%.
Is Phoenix New Media's Gross Margin % too high?
Phoenix New Media's current Gross Margin % of 53.48% is 10% above median its 10-year median of 48.71. Over the past 10 years, this metric has ranged from a low of 30.19 to a high of 56.71. The Interactive Media industry median Gross Margin % is 62.58. Phoenix New Media's value of 53.48% is 14.5% below this industry median. Based on the distribution chart, Phoenix New Media ranks #298 out of 497 companies in the Interactive Media industry, which is below the industry midpoint. Overall, Phoenix New Media has a GF Score™ of 54/100, reflecting its overall financial health beyond just this single metric.
How does Phoenix New Media's Gross Margin % compare to SFUNY and CHAI?
According to the Interactive Media industry distribution chart, Phoenix New Media ranks #298 out of 497 companies for Gross Margin %. This places Phoenix New Media in the lower half of its industry. The industry median Gross Margin % is 62.58. Phoenix New Media's value of 53.48% is 14.5% below this benchmark. Historically, Phoenix New Media's own Gross Margin % has ranged from 30.19 to 56.71 over the past decade. While the company's 10-year median is 48.71 vs. the industry median of 62.58, Phoenix New Media has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Interactive Media company?
The median Gross Margin % among Interactive Media companies is 62.58, based on 497 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Phoenix New Media's current Gross Margin % of 53.48% is 14.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Phoenix New Media and its competitors. For the Interactive Media industry, the median Gross Margin % is 62.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Phoenix New Media's current Gross Margin % is 53.48%, which is 10% above median its own 10-year median of 48.71. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Phoenix New Media stock overvalued right now?
Phoenix New Media (FRA:1PX) has a current Gross Margin % of 53.48%. The stock's GF Value™ is €2.02, compared to a current price of €1.23 — trading 39.1% below its estimated fair value. The current Gross Margin % is 53.48%, which is 10% above median its 10-year median of 48.71 and 14.5% below the Interactive Media industry median of 62.58. Phoenix New Media's overall GF Score™ is 54/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Phoenix New Media (FRA:1PX), the current Gross Margin % is 53.48% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Phoenix New Media (FRA:1PX) Overvalued in 2026?
Based on GuruFocus' analysis, Phoenix New Media stock appears to be undervalued.
The current stock price of €1.23 is trading 39.1% below its estimated GF Value™ of €2.02.
Key valuation signals for FRA:1PX:
Gross Margin %: 53.48% (10% above median its 10-year median of 48.71)
GF Value™: €2.02 vs. price of €1.23 (39.1% below fair value)
Industry Position: 14.5% below the Interactive Media median (#298 of 497)
No single metric tells the full story. See the FRA:1PX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Phoenix New Media Ltd is a media company providing premium content on an integrated platform across the internet, mobile and TV channels in China. The company organizes its operations into two main segments: Net advertising services and Paid services. It provides its content and services through three channels: ifeng.com channel, video channel, and mobile channel. The company also offers a wide range of paid services including mobile value-added services, games, and content sales. It generates the majority of its revenue from Net advertising services. Geographically, it derives all of its revenue from PRC.
54GF Score
Get the complete analysis for FRA:1PX
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:1PX has been successfully added to your 
