Phoenix New Media (FRA:1PX) Moat Score: 2/10 (As of Jul. 14, 2026)

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FRA:1PX Phoenix New Media Ltd FRA:1PX
54 GF Score
Price €1.23
GF Value €1.97
! 3 Warning Signs
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What is Phoenix New Media Moat Score?

Phoenix New Media FRA:1PX -2.38% 54 Moat Score is 2 as of Jul. 14, 2026. GuruFocus rates FRA:1PX with a GF Score™ of 54/100 and a GF Value™ of €1.97. The stock has 3 warning signs investors should review. Among 564 Interactive Media companies, Phoenix New Media ranks better than 77.3% on this metric.

Phoenix New Media has the Moat Score of 2, which implies that the company might have No Moat - Very weak/transient advantages.

Phoenix New Media has No Moat: Phoenix New Media operates in a highly competitive digital media space with low switching costs and limited brand strength. The company lacks significant intellectual property, regulatory barriers, or pricing power to establish a durable competitive advantage.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Phoenix New Media might have No Moat - Very weak/transient advantages.

Phoenix New Media  (FRA:1PX) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Phoenix New Media Moat Score Related Terms

FRA:1PX vs SFUNY, CHAI, NAMI: Moat Score Comparison

For the Internet Content & Information subindustry, Phoenix New Media's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Phoenix New Media Moat Score vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Phoenix New Media's Moat Score distribution charts can be found below:

* The bar in red indicates where Phoenix New Media's Moat Score falls into.


FRA:1PX
54GF Score
Phoenix New Media Ltd FRA:1PX
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 2 mean?
Phoenix New Media (FRA:1PX) has a Moat Score of 2 as of Jul. 14, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Phoenix New Media ranks #128 out of 564 companies in the Interactive Media industry, placing it in the top 22.7%.
Is Phoenix New Media's Moat Score too high?
Phoenix New Media's current Moat Score is 2. Based on the distribution chart, Phoenix New Media ranks #128 out of 564 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, Phoenix New Media has a GF Score™ of 54/100, reflecting its overall financial health beyond just this single metric.
How does Phoenix New Media's Moat Score compare to SFUNY and CHAI?
According to the Interactive Media industry distribution chart, Phoenix New Media ranks #128 out of 564 companies for Moat Score. This places Phoenix New Media in the top 23% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for an Interactive Media company?
A good Moat Score depends on the Interactive Media industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Phoenix New Media's current Moat Score is 2. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Phoenix New Media stock overvalued right now?
Phoenix New Media (FRA:1PX) has a current Moat Score of 2. The stock's GF Value™ is €1.97, compared to a current price of €1.23 — trading 37.6% below its estimated fair value. The current Moat Score is 2. Phoenix New Media's overall GF Score™ is 54/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Phoenix New Media (FRA:1PX), the current Moat Score is 2 as of Jul. 14, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Phoenix New Media (FRA:1PX) Overvalued in 2026?

Based on GuruFocus' analysis, Phoenix New Media stock appears to be undervalued. The current stock price of €1.23 is trading 37.6% below its estimated GF Value™ of €1.97.

Key valuation signals for FRA:1PX:

  • Moat Score: 2
  • GF Value™: €1.97 vs. price of €1.23 (37.6% below fair value)
  • GF Score™: 54/100 with 3 warning signs

No single metric tells the full story. See the FRA:1PX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Phoenix New Media Business Description

Other Exchanges FENG:USA
Address Hongtai East Street, Floor 25, Tower B, POSCO Center, Wangjing, Chaoyang District, Beijing, CHN, 100102
Phoenix New Media Ltd is a media company providing premium content on an integrated platform across the internet, mobile and TV channels in China. The company organizes its operations into two main segments: Net advertising services and Paid services. It provides its content and services through three channels: ifeng.com channel, video channel, and mobile channel. The company also offers a wide range of paid services including mobile value-added services, games, and content sales. It generates the majority of its revenue from Net advertising services. Geographically, it derives all of its revenue from PRC.
54GF Score

Get the complete analysis for FRA:1PX

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€1.23
Price
€1.97
GF Value