Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Pernod RicardFRA:PER +1.36%84 Cyclically Adjusted PB Ratio is 1.00 as of Jul. 16, 2026, which is 67% below its 10-year median of 3.07. GuruFocus rates FRA:PER with a GF Score™ of 84/100 and a GF Value™ of €103.89 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 170 Beverages - Alcoholic companies, Pernod Ricard ranks better than 66.47% on this metric.
The historical rank and industry rank for Pernod Ricard's Cyclically Adjusted PB Ratio or its related term are showing as below:
FRA:PER'
s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.96 Med: 3.07 Max: 4.04
Current: 1
During the past 13 years, Pernod Ricard's highest Cyclically Adjusted PB Ratio was 4.04. The lowest was 0.96. And the median was 3.07.
FRA:PER's Cyclically Adjusted PB Ratio is ranked better than 66.47% of 170
companies
in the Beverages - Alcoholic industry
Industry Median: 1.57
vs FRA:PER: 1.00
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.
Pernod Ricard's adjusted book value per share data of for the fiscal year that ended in Jun25 was €60.448. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is €64.36 for the trailing ten years ended in Jun25.
Shiller PE for Stocks: The True Measure of Stock Valuation
Pernod Ricard (FRA:PER) Cyclically Adjusted PB Ratio Explanation
Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.
Pernod Ricard Cyclically Adjusted PB Ratio Related Terms
Pernod Ricard Cyclically Adjusted PB Ratio Historical Data
* Premium members only.
The historical data trend for Pernod Ricard's Cyclically Adjusted PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:PER vs BF.B: Cyclically Adjusted PB Ratio Comparison
For the Beverages - Wineries & Distilleries subindustry, Pernod Ricard's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pernod Ricard Cyclically Adjusted PB Ratio vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Pernod Ricard's Cyclically Adjusted PB Ratio distribution charts can be found below:
* The bar in red indicates where Pernod Ricard's Cyclically Adjusted PB Ratio falls into.
Pernod Ricard Cyclically Adjusted PB Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.
Pernod Ricard's Cyclically Adjusted PB Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PB Ratio of 1.00 mean?
Pernod Ricard (FRA:PER) has a Cyclically Adjusted PB Ratio of 1.00 as of Jul. 16, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Pernod Ricard and its competitors. This is 67% below median its historical median of 3.07. Over the past decade, Pernod Ricard's Cyclically Adjusted PB Ratio has ranged from 0.96 to 4.04. According to the industry distribution chart, Pernod Ricard ranks #57 out of 170 companies in the Beverages - Alcoholic industry, placing it in the top 33.5%.
Is Pernod Ricard's Cyclically Adjusted PB Ratio too high?
Pernod Ricard's current Cyclically Adjusted PB Ratio of 1.00 is 67% below median its 10-year median of 3.07. Over the past 10 years, this metric has ranged from a low of 0.96 to a high of 4.04. The Beverages - Alcoholic industry median Cyclically Adjusted PB Ratio is 1.57. Pernod Ricard's value of 1.00 is 36.3% below this industry median. Based on the distribution chart, Pernod Ricard ranks #57 out of 170 companies in the Beverages - Alcoholic industry, which is above the industry midpoint. Overall, Pernod Ricard has a GF Score™ of 84/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Pernod Ricard's Cyclically Adjusted PB Ratio compare to BF.B?
According to the Beverages - Alcoholic industry distribution chart, Pernod Ricard ranks #57 out of 170 companies for Cyclically Adjusted PB Ratio. This puts Pernod Ricard in the upper half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.57. Pernod Ricard's value of 1.00 is 36.3% below this benchmark. Historically, Pernod Ricard's own Cyclically Adjusted PB Ratio has ranged from 0.96 to 4.04 over the past decade. While the company's 10-year median is 3.07 vs. the industry median of 1.57, Pernod Ricard has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Beverages - Alcoholic company?
The median Cyclically Adjusted PB Ratio among Beverages - Alcoholic companies is 1.57, based on 170 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pernod Ricard's current Cyclically Adjusted PB Ratio of 1.00 is 36.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Pernod Ricard and its competitors. For the Beverages - Alcoholic industry, the median Cyclically Adjusted PB Ratio is 1.57 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pernod Ricard's current Cyclically Adjusted PB Ratio is 1.00, which is 67% below median its own 10-year median of 3.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pernod Ricard stock overvalued right now?
Based on GuruFocus' analysis, Pernod Ricard (FRA:PER) is currently considered Possible Value Trap. The stock's GF Value™ is €103.89, compared to a current price of €64.12 — trading 38.3% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 1.00, which is 67% below median its 10-year median of 3.07 and 36.3% below the Beverages - Alcoholic industry median of 1.57. Pernod Ricard's overall GF Score™ is 84/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Pernod Ricard (FRA:PER), the current Cyclically Adjusted PB Ratio is 1.00 as of Jul. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pernod Ricard (FRA:PER) Overvalued in 2026?
Based on GuruFocus' analysis, Pernod Ricard stock appears to be undervalued.
The current stock price of €64.12 is trading 38.3% below its estimated GF Value™ of €103.89.
GuruFocus considers Pernod Ricard to be Possible Value Trap.
Key valuation signals for FRA:PER:
Cyclically Adjusted PB Ratio: 1.00 (67% below median its 10-year median of 3.07)
GF Value™: €103.89 vs. price of €64.12 (38.3% below fair value)
Industry Position: 36.3% below the Beverages - Alcoholic median (#57 of 170)
No single metric tells the full story. See the FRA:PER stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pernod Ricard was formed in 1975 through the merger of Pernod, founded in 1805, and Ricard, created in 1932. Through acquisitions, the firm has grown to become the world's second-largest distiller by volume, behind Diageo. Pernod Ricard possesses the most comprehensive spirits portfolio globally, distributing over 240 brands across 160 countries. Flagship spirits brands include Absolut vodka, Beefeater gin, Chivas Regal and The Glenlivet scotch whisky, Jameson Irish whiskey, Malibu rum, and Martell cognac. The firm has also shed noncore assets over the years, including several wine brands in 2025.
84GF Score
Get the complete analysis for FRA:PER
Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:PER has been successfully added to your 
