Pernod Ricard (FRA:PER) GF Value Rank: 8 (As of Jul. 16, 2026) — 33% Above Median

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Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:PER Pernod Ricard SA FRA:PER
84 GF Score
Price €64.00
GF Value €103.89
Valuation Possible Value Trap
! 5 Warning Signs
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What is Pernod Ricard GF Value Rank?

Pernod Ricard FRA:PER +1.36% 84 GF Value Rank is 8 as of Jul. 16, 2026, which is 33% above its 10-year median of 6.00. GuruFocus rates FRA:PER with a GF Score™ of 84/100 and a GF Value™ of €103.89 (Possible Value Trap). The stock has 5 warning signs investors should review.

Pernod Ricard has the GF Value Rank of 8.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Pernod Ricard GF Value Rank Related Terms

FRA:PER vs BF.B: GF Value Rank Comparison

For the Beverages - Wineries & Distilleries subindustry, Pernod Ricard's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Pernod Ricard GF Value Rank vs Beverages - Alcoholic Industry

For the Beverages - Alcoholic industry and Consumer Defensive sector, Pernod Ricard's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Pernod Ricard's GF Value Rank falls into.


FRA:PER
84GF Score
Pernod Ricard SA FRA:PER
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 8 mean?
Pernod Ricard (FRA:PER) has a GF Value Rank of 8 as of Jul. 16, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Pernod Ricard and its competitors. This is 33% above median its historical median of 6.00. Over the past decade, Pernod Ricard's GF Value Rank has ranged from 1.00 to 10.00.
Is Pernod Ricard's GF Value Rank too high?
Pernod Ricard's current GF Value Rank of 8 is 33% above median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Pernod Ricard has a GF Score™ of 84/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Pernod Ricard's GF Value Rank compare to BF.B?
Pernod Ricard's GF Value Rank of 8 can be compared against companies in the Beverages - Alcoholic industry. Historically, Pernod Ricard's own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Beverages - Alcoholic company?
A good GF Value Rank depends on the Beverages - Alcoholic industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Pernod Ricard and its competitors. Pernod Ricard's current GF Value Rank is 8, which is 33% above median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pernod Ricard stock overvalued right now?
Based on GuruFocus' analysis, Pernod Ricard (FRA:PER) is currently considered Possible Value Trap. The stock's GF Value™ is €103.89, compared to a current price of €64.00 — trading 38.4% below its estimated fair value. The current GF Value Rank is 8, which is 33% above median its 10-year median of 6.00. Pernod Ricard's overall GF Score™ is 84/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Pernod Ricard (FRA:PER), the current GF Value Rank is 8 as of Jul. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Pernod Ricard (FRA:PER) Overvalued in 2026?

Based on GuruFocus' analysis, Pernod Ricard stock appears to be undervalued. The current stock price of €64.00 is trading 38.4% below its estimated GF Value™ of €103.89. GuruFocus considers Pernod Ricard to be Possible Value Trap.

Key valuation signals for FRA:PER:

  • GF Value Rank: 8 (33% above median its 10-year median of 6.00)
  • GF Value™: €103.89 vs. price of €64.00 (38.4% below fair value)
  • GF Score™: 84/100 with 5 warning signs

No single metric tells the full story. See the FRA:PER stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Pernod Ricard Business Description

Address 5, Cours Paul Ricard, Paris, FRA, 75008
Pernod Ricard was formed in 1975 through the merger of Pernod, founded in 1805, and Ricard, created in 1932. Through acquisitions, the firm has grown to become the world's second-largest distiller by volume, behind Diageo. Pernod Ricard possesses the most comprehensive spirits portfolio globally, distributing over 240 brands across 160 countries. Flagship spirits brands include Absolut vodka, Beefeater gin, Chivas Regal and The Glenlivet scotch whisky, Jameson Irish whiskey, Malibu rum, and Martell cognac. The firm has also shed noncore assets over the years, including several wine brands in 2025.
84GF Score

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GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€64.00
Price
€103.89
GF Value