Pernod RicardFRA:PER +1.05%77 Cyclically Adjusted PS Ratio is 1.52 as of Jul. 12, 2026, which is 64% below its 10-year median of 4.26. GuruFocus rates FRA:PER with a GF Score™ of 77/100 and a GF Value™ of €103.89 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 173 Beverages - Alcoholic companies, Pernod Ricard ranks worse than 51.45% on this metric.
The historical rank and industry rank for Pernod Ricard's Cyclically Adjusted PS Ratio or its related term are showing as below:
FRA:PER'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 1.48 Med: 4.26 Max: 6.26
Current: 1.54
During the past 13 years, Pernod Ricard's highest Cyclically Adjusted PS Ratio was 6.26. The lowest was 1.48. And the median was 4.26.
FRA:PER's Cyclically Adjusted PS Ratio is ranked worse than 51.45% of 173
companies
in the Beverages - Alcoholic industry
Industry Median: 1.52
vs FRA:PER: 1.54
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
Pernod Ricard's adjusted revenue per share data of for the fiscal year that ended in Jun25 was €43.486. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €41.92 for the trailing ten years ended in Jun25.
Shiller PE for Stocks: The True Measure of Stock Valuation
Pernod Ricard (FRA:PER) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
Pernod Ricard Cyclically Adjusted PS Ratio Related Terms
Pernod Ricard Cyclically Adjusted PS Ratio Historical Data
* Premium members only.
The historical data trend for Pernod Ricard's Cyclically Adjusted PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:PER vs BF.B: Cyclically Adjusted PS Ratio Comparison
For the Beverages - Wineries & Distilleries subindustry, Pernod Ricard's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pernod Ricard Cyclically Adjusted PS Ratio vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Pernod Ricard's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where Pernod Ricard's Cyclically Adjusted PS Ratio falls into.
Pernod Ricard Cyclically Adjusted PS Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
Pernod Ricard's Cyclically Adjusted PS Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 1.52 mean?
Pernod Ricard (FRA:PER) has a Cyclically Adjusted PS Ratio of 1.52 as of Jul. 12, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Pernod Ricard and its competitors. This is 64% below median its historical median of 4.26. Over the past decade, Pernod Ricard's Cyclically Adjusted PS Ratio has ranged from 1.48 to 6.26. According to the industry distribution chart, Pernod Ricard ranks #89 out of 173 companies in the Beverages - Alcoholic industry, placing it in the top 51.4%.
Is Pernod Ricard's Cyclically Adjusted PS Ratio too high?
Pernod Ricard's current Cyclically Adjusted PS Ratio of 1.52 is 64% below median its 10-year median of 4.26. Over the past 10 years, this metric has ranged from a low of 1.48 to a high of 6.26. The Beverages - Alcoholic industry median Cyclically Adjusted PS Ratio is 1.52. Pernod Ricard's value of 1.52 is 0% at this industry median. Based on the distribution chart, Pernod Ricard ranks #89 out of 173 companies in the Beverages - Alcoholic industry, which is below the industry midpoint. Overall, Pernod Ricard has a GF Score™ of 77/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Pernod Ricard's Cyclically Adjusted PS Ratio compare to BF.B?
According to the Beverages - Alcoholic industry distribution chart, Pernod Ricard ranks #89 out of 173 companies for Cyclically Adjusted PS Ratio. This places Pernod Ricard in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 1.52. Pernod Ricard's value of 1.52 is 0% at this benchmark. Historically, Pernod Ricard's own Cyclically Adjusted PS Ratio has ranged from 1.48 to 6.26 over the past decade. While the company's 10-year median is 4.26 vs. the industry median of 1.52, Pernod Ricard has consistently been at the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Beverages - Alcoholic company?
The median Cyclically Adjusted PS Ratio among Beverages - Alcoholic companies is 1.52, based on 173 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pernod Ricard's current Cyclically Adjusted PS Ratio of 1.52 is 0% at the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Pernod Ricard and its competitors. For the Beverages - Alcoholic industry, the median Cyclically Adjusted PS Ratio is 1.52 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pernod Ricard's current Cyclically Adjusted PS Ratio is 1.52, which is 64% below median its own 10-year median of 4.26. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pernod Ricard stock overvalued right now?
Based on GuruFocus' analysis, Pernod Ricard (FRA:PER) is currently considered Possible Value Trap. The stock's GF Value™ is €103.89, compared to a current price of €63.66 — trading 38.7% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 1.52, which is 64% below median its 10-year median of 4.26 and 0% at the Beverages - Alcoholic industry median of 1.52. Pernod Ricard's overall GF Score™ is 77/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Pernod Ricard (FRA:PER), the current Cyclically Adjusted PS Ratio is 1.52 as of Jul. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pernod Ricard (FRA:PER) Overvalued in 2026?
Based on GuruFocus' analysis, Pernod Ricard stock appears to be undervalued.
The current stock price of €63.66 is trading 38.7% below its estimated GF Value™ of €103.89.
GuruFocus considers Pernod Ricard to be Possible Value Trap.
Key valuation signals for FRA:PER:
Cyclically Adjusted PS Ratio: 1.52 (64% below median its 10-year median of 4.26)
GF Value™: €103.89 vs. price of €63.66 (38.7% below fair value)
Industry Position: 0% at the Beverages - Alcoholic median (#89 of 173)
No single metric tells the full story. See the FRA:PER stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pernod Ricard was formed in 1975 through the merger of Pernod, founded in 1805, and Ricard, created in 1932. Through acquisitions, the firm has grown to become the world's second-largest distiller by volume, behind Diageo. Pernod Ricard possesses the most comprehensive spirits portfolio globally, distributing over 240 brands across 160 countries. Flagship spirits brands include Absolut vodka, Beefeater gin, Chivas Regal and The Glenlivet scotch whisky, Jameson Irish whiskey, Malibu rum, and Martell cognac. The firm has also shed noncore assets over the years, including several wine brands in 2025.
77GF Score
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