goeasy (STU:1ES) Cyclically Adjusted PB Ratio: 1.02 (As of Aug. 15, 2026) — 76% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

STU:1ES goeasy Ltd STU:1ES
76 GF Score
Price €28.40
GF Value €114.43
Valuation Possible Value Trap
! 5 Warning Signs
View Full Analysis

What is goeasy Cyclically Adjusted PB Ratio?

goeasy STU:1ES +2.08% 76 Cyclically Adjusted PB Ratio is 1.02 as of Aug. 15, 2026, which is 76% below its 10-year median of 4.28. GuruFocus rates STU:1ES with a GF Score™ of 76/100 and a GF Value™ of €114.43 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 375 Credit Services companies, goeasy ranks worse than 53.33% on this metric.

As of today (2026-08-15), goeasy's current share price is €28.40. goeasy's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 was €27.94. goeasy's Cyclically Adjusted PB Ratio for today is 1.02.

The historical rank and industry rank for goeasy's Cyclically Adjusted PB Ratio or its related term are showing as below:

STU:1ES' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.68   Med: 4.28   Max: 12.4
Current: 0.99

During the past years, goeasy's highest Cyclically Adjusted PB Ratio was 12.40. The lowest was 0.68. And the median was 4.28.

STU:1ES's Cyclically Adjusted PB Ratio is ranked worse than
53.33% of 375 companies
in the Credit Services industry
Industry Median: 0.91 vs STU:1ES: 0.99

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

goeasy's adjusted book value per share data for the three months ended in Jun. 2026 was €30.710. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is €27.94 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


goeasy  (STU:1ES) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


goeasy Cyclically Adjusted PB Ratio Related Terms


goeasy Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for goeasy's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

goeasy Cyclically Adjusted PB Ratio Chart

goeasy Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 9.04 4.25 5.16 4.55 3.06

goeasy Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 4.17 4.14 3.06 0.86 0.96

STU:1ES vs V, MA, AXP: Cyclically Adjusted PB Ratio Comparison

For the Credit Services subindustry, goeasy's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


goeasy Cyclically Adjusted PB Ratio vs Credit Services Industry

For the Credit Services industry and Financial Services sector, goeasy's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where goeasy's Cyclically Adjusted PB Ratio falls into.


STU:1ES
76GF Score
goeasy Ltd STU:1ES
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

goeasy Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

goeasy's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=28.40/27.94
=1.02

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

goeasy's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, goeasy's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=30.71/133.5265*133.5265
=30.710

Current CPI (Jun. 2026) = 133.5265.

goeasy Quarterly Data

Book Value per Share CPI Adj_Book
201609 9.596 101.765 12.591
201612 10.455 101.449 13.761
201703 10.602 102.634 13.793
201706 10.642 103.029 13.792
201709 11.383 103.345 14.707
201712 11.208 103.345 14.481
201803 10.154 105.004 12.912
201806 11.038 105.557 13.963
201809 11.904 105.636 15.047
201812 13.694 105.399 17.348
201903 13.782 106.979 17.202
201906 14.754 107.690 18.294
201909 16.137 107.611 20.023
201912 15.836 107.769 19.621
202003 15.823 107.927 19.576
202006 16.584 108.401 20.428
202009 17.694 108.164 21.843
202012 19.230 108.559 23.653
202103 24.650 110.298 29.841
202106 30.833 111.720 36.851
202109 32.831 112.905 38.827
202112 33.715 113.774 39.568
202203 33.784 117.646 38.345
202206 35.863 120.806 39.639
202209 37.757 120.648 41.787
202212 36.749 120.964 40.566
202303 37.245 122.702 40.531
202306 40.046 124.203 43.052
202309 42.314 125.230 45.117
202312 43.337 125.072 46.266
202403 44.820 126.258 47.400
202406 46.205 127.522 48.381
202409 47.217 127.285 49.532
202412 47.605 127.364 49.908
202503 45.748 129.181 47.287
202506 47.856 129.892 49.195
202509 47.140 130.287 48.312
202512 32.851 130.366 33.647
202603 31.505 132.262 31.806
202606 30.710 133.527 30.710

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 1.02 mean?
goeasy (STU:1ES) has a Cyclically Adjusted PB Ratio of 1.02 as of Aug. 15, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on goeasy and its competitors. This is 76% below median its historical median of 4.28. Over the past decade, goeasy's Cyclically Adjusted PB Ratio has ranged from 0.68 to 12.40. According to the industry distribution chart, goeasy ranks #200 out of 375 companies in the Credit Services industry, placing it in the top 53.3%.
Is goeasy's Cyclically Adjusted PB Ratio too high?
goeasy's current Cyclically Adjusted PB Ratio of 1.02 is 76% below median its 10-year median of 4.28. Over the past 10 years, this metric has ranged from a low of 0.68 to a high of 12.40. The Credit Services industry median Cyclically Adjusted PB Ratio is 0.91. goeasy's value of 1.02 is 12.1% above this industry median. Based on the distribution chart, goeasy ranks #200 out of 375 companies in the Credit Services industry, which is below the industry midpoint. Overall, goeasy has a GF Score™ of 76/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does goeasy's Cyclically Adjusted PB Ratio compare to V and MA?
According to the Credit Services industry distribution chart, goeasy ranks #200 out of 375 companies for Cyclically Adjusted PB Ratio. This places goeasy in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 0.91. goeasy's value of 1.02 is 12.1% above this benchmark. Historically, goeasy's own Cyclically Adjusted PB Ratio has ranged from 0.68 to 12.40 over the past decade. While the company's 10-year median is 4.28 vs. the industry median of 0.91, goeasy has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Credit Services company?
The median Cyclically Adjusted PB Ratio among Credit Services companies is 0.91, based on 375 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. goeasy's current Cyclically Adjusted PB Ratio of 1.02 is 12.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on goeasy and its competitors. For the Credit Services industry, the median Cyclically Adjusted PB Ratio is 0.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. goeasy's current Cyclically Adjusted PB Ratio is 1.02, which is 76% below median its own 10-year median of 4.28. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is goeasy stock overvalued right now?
Based on GuruFocus' analysis, goeasy (STU:1ES) is currently considered Possible Value Trap. The stock's GF Value™ is €114.43, compared to a current price of €28.40 — trading 75.2% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 1.02, which is 76% below median its 10-year median of 4.28 and 12.1% above the Credit Services industry median of 0.91. goeasy's overall GF Score™ is 76/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For goeasy (STU:1ES), the current Cyclically Adjusted PB Ratio is 1.02 as of Aug. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is goeasy (STU:1ES) Overvalued in 2026?

Based on GuruFocus' analysis, goeasy stock appears to be undervalued. The current stock price of €28.40 is trading 75.2% below its estimated GF Value™ of €114.43. GuruFocus considers goeasy to be Possible Value Trap.

Key valuation signals for STU:1ES:

  • Cyclically Adjusted PB Ratio: 1.02 (76% below median its 10-year median of 4.28)
  • GF Value™: €114.43 vs. price of €28.40 (75.2% below fair value)
  • GF Score™: 76/100 with 5 warning signs
  • Industry Position: 12.1% above the Credit Services median (#200 of 375)

No single metric tells the full story. See the STU:1ES stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


goeasy Business Description

Other Exchanges EHMEF:USAGSY:Canada
Address 33 City Centre Drive, 5th Floor, Suite 510, Mississauga, ON, CAN, L5B 2N5
goeasy Ltd is a financial services company. The principal operating activities of the company include providing loans and other financial services to consumers and leasing household products to consumers. Customers can transact seamlessly through an omnichannel model that includes online and mobile platforms. The company operates in two reportable segments: easyfinancial and easyhome. A majority of its revenue is generated from the easyfinancial segment, which lends out capital in the form of unsecured and secured consumer loans to nonprime borrowers. This segment offers unsecured and real estate secured installment loans and also specializes in financing consumer purchases in the powersports, automotive, retail, healthcare, and home improvement categories.
76GF Score

Get the complete analysis for STU:1ES

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€28.40
Price
€114.43
GF Value