Visa (UKEX:V) Cyclically Adjusted PB Ratio: 15.25 (As of Jul. 28, 2026) — 10% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

UKEX:V Visa Inc UKEX:V
98 GF Score
Price ₴5,393.00
GF Value ₴6,298.50
! 5 Warning Signs
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What is Visa Cyclically Adjusted PB Ratio?

Visa UKEX:V 98 Cyclically Adjusted PB Ratio is 15.25 as of Jul. 28, 2026, which is 10% above its 10-year median of 13.90. GuruFocus rates UKEX:V with a GF Score™ of 98/100 and a GF Value™ of ₴6,298.50. The stock has 5 warning signs investors should review. Among 405 Credit Services companies, Visa ranks worse than 99.26% on this metric.

As of today (2026-07-28), Visa's current share price is ₴5393.00. Visa's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 was ₴353.66. Visa's Cyclically Adjusted PB Ratio for today is 15.25.

The historical rank and industry rank for Visa's Cyclically Adjusted PB Ratio or its related term are showing as below:

UKEX:V' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 7.96   Med: 13.9   Max: 19.55
Current: 18.3

During the past years, Visa's highest Cyclically Adjusted PB Ratio was 19.55. The lowest was 7.96. And the median was 13.90.

UKEX:V's Cyclically Adjusted PB Ratio is ranked worse than
99.26% of 405 companies
in the Credit Services industry
Industry Median: 0.94 vs UKEX:V: 18.30

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Visa's adjusted book value per share data for the three months ended in Mar. 2026 was ₴831.053. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is ₴353.66 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Visa  (UKEX:V) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Visa Cyclically Adjusted PB Ratio Related Terms


Visa Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Visa's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Visa Cyclically Adjusted PB Ratio Chart

Visa Annual Data
Trend Sep16 Sep17 Sep18 Sep19 Sep20 Sep21 Sep22 Sep23 Sep24 Sep25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 14.85 10.71 13.06 14.86 17.61

Visa Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 18.50 18.50 17.61 18.07 15.25

UKEX:V vs MA, AXP, COF: Cyclically Adjusted PB Ratio Comparison

For the Credit Services subindustry, Visa's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Visa Cyclically Adjusted PB Ratio vs Credit Services Industry

For the Credit Services industry and Financial Services sector, Visa's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Visa's Cyclically Adjusted PB Ratio falls into.


UKEX:V
98GF Score
Visa Inc UKEX:V
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Visa Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Visa's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=5393.00/353.66
=15.25

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Visa's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Visa's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book=Book Value per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=831.053/330.2130*330.2130
=831.053

Current CPI (Mar. 2026) = 330.2130.

Visa Quarterly Data

Book Value per Share CPI Adj_Book
201606 628.848 241.018 861.570
201609 635.891 241.428 869.740
201612 618.554 241.432 846.013
201703 604.095 243.801 818.208
201706 632.117 244.955 852.129
201709 652.281 246.819 872.671
201712 670.085 246.524 897.563
201803 687.920 249.554 910.264
201806 676.564 251.989 886.587
201809 695.982 252.439 910.407
201812 699.924 251.233 919.959
201903 707.727 254.202 919.350
201906 726.688 256.143 936.828
201909 677.471 256.759 871.283
201912 740.602 256.974 951.678
202003 683.427 258.115 874.325
202006 709.178 257.797 908.388
202009 748.767 260.280 949.949
202012 772.840 260.474 979.759
202103 774.274 264.877 965.261
202106 779.762 271.696 947.705
202109 737.005 274.310 887.203
202112 756.418 278.802 895.901
202203 753.931 287.504 865.928
202206 749.919 296.311 835.720
202209 717.186 296.808 797.903
202212 760.717 296.797 846.365
202303 801.246 301.836 876.575
202306 818.456 305.109 885.798
202309 820.149 307.789 879.901
202312 849.731 306.746 914.738
202403 870.315 312.332 920.141
202406 864.641 314.175 908.779
202409 865.703 315.301 906.646
202412 854.227 315.605 893.765
202503 853.482 319.799 881.275
202506 874.487 322.561 895.232
202509 864.940 324.800 879.355
202512 893.349 324.054 910.328
202603 831.053 330.213 831.053

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 15.25 mean?
Visa (UKEX:V) has a Cyclically Adjusted PB Ratio of 15.25 as of Jul. 28, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Visa and its competitors. This is 10% above median its historical median of 13.90. Over the past decade, Visa's Cyclically Adjusted PB Ratio has ranged from 7.96 to 19.55. According to the industry distribution chart, Visa ranks #402 out of 405 companies in the Credit Services industry, placing it in the top 99.3%.
Is Visa's Cyclically Adjusted PB Ratio too high?
Visa's current Cyclically Adjusted PB Ratio of 15.25 is 10% above median its 10-year median of 13.90. Over the past 10 years, this metric has ranged from a low of 7.96 to a high of 19.55. The Credit Services industry median Cyclically Adjusted PB Ratio is 0.94. Visa's value of 15.25 is 1522.3% above this industry median. Based on the distribution chart, Visa ranks #402 out of 405 companies in the Credit Services industry, which is in the bottom quartile relative to peers. Overall, Visa has a GF Score™ of 98/100, reflecting its overall financial health beyond just this single metric.
How does Visa's Cyclically Adjusted PB Ratio compare to MA and AXP?
According to the Credit Services industry distribution chart, Visa ranks #402 out of 405 companies for Cyclically Adjusted PB Ratio. This places Visa in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 0.94. Visa's value of 15.25 is 1522.3% above this benchmark. Historically, Visa's own Cyclically Adjusted PB Ratio has ranged from 7.96 to 19.55 over the past decade. While the company's 10-year median is 13.90 vs. the industry median of 0.94, Visa has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Credit Services company?
The median Cyclically Adjusted PB Ratio among Credit Services companies is 0.94, based on 405 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Visa's current Cyclically Adjusted PB Ratio of 15.25 is 1522.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Visa and its competitors. For the Credit Services industry, the median Cyclically Adjusted PB Ratio is 0.94 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Visa's current Cyclically Adjusted PB Ratio is 15.25, which is 10% above median its own 10-year median of 13.90. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Visa stock overvalued right now?
Visa (UKEX:V) has a current Cyclically Adjusted PB Ratio of 15.25. The stock's GF Value™ is ₴6,298.50, compared to a current price of ₴5,393.00 — trading 14.4% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 15.25, which is 10% above median its 10-year median of 13.90 and 1522.3% above the Credit Services industry median of 0.94. Visa's overall GF Score™ is 98/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Visa (UKEX:V), the current Cyclically Adjusted PB Ratio is 15.25 as of Jul. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Visa (UKEX:V) Overvalued in 2026?

Based on GuruFocus' analysis, Visa stock appears to be undervalued. The current stock price of ₴5,393.00 is trading 14.4% below its estimated GF Value™ of ₴6,298.50.

Key valuation signals for UKEX:V:

  • Cyclically Adjusted PB Ratio: 15.25 (10% above median its 10-year median of 13.90)
  • GF Value™: ₴6,298.50 vs. price of ₴5,393.00 (14.4% below fair value)
  • GF Score™: 98/100 with 5 warning signs
  • Industry Position: 1522.3% above the Credit Services median (#402 of 405)

No single metric tells the full story. See the UKEX:V stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Visa Business Description

Address P.O. Box 8999, San Francisco, CA, USA, 94128-8999
Visa is the largest payment processor in the world. In fiscal 2025, it processed almost $17 trillion in total volume. Visa operates in over 200 countries and processes transactions in over 160 currencies. Its systems are capable of processing over 65,000 transactions per second.
98GF Score

Get the complete analysis for UKEX:V

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₴5,393.00
Price
₴6,298.50
GF Value