GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » Booking Holdings Inc (NAS:BKNG) » Definitions » Cyclically Adjusted PS Ratio

BKNG (Booking Holdings) Cyclically Adjusted PS Ratio : 13.54 (As of May. 30, 2025)


View and export this data going back to 1999. Start your Free Trial

What is Booking Holdings Cyclically Adjusted PS Ratio?

As of today (2025-05-30), Booking Holdings's current share price is $5514.83. Booking Holdings's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2025 was $407.44. Booking Holdings's Cyclically Adjusted PS Ratio for today is 13.54.

The historical rank and industry rank for Booking Holdings's Cyclically Adjusted PS Ratio or its related term are showing as below:

BKNG' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 5.97   Med: 10.97   Max: 16.95
Current: 13.5

During the past years, Booking Holdings's highest Cyclically Adjusted PS Ratio was 16.95. The lowest was 5.97. And the median was 10.97.

BKNG's Cyclically Adjusted PS Ratio is ranked worse than
95.15% of 618 companies
in the Travel & Leisure industry
Industry Median: 1.42 vs BKNG: 13.50

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Booking Holdings's adjusted revenue per share data for the three months ended in Mar. 2025 was $143.898. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $407.44 for the trailing ten years ended in Mar. 2025.

Shiller PE for Stocks: The True Measure of Stock Valuation


Booking Holdings Cyclically Adjusted PS Ratio Historical Data

The historical data trend for Booking Holdings's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Booking Holdings Cyclically Adjusted PS Ratio Chart

Booking Holdings Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 10.78 10.10 7.13 10.62 12.66

Booking Holdings Quarterly Data
Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 10.40 10.92 11.07 12.66 11.31

Competitive Comparison of Booking Holdings's Cyclically Adjusted PS Ratio

For the Travel Services subindustry, Booking Holdings's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Booking Holdings's Cyclically Adjusted PS Ratio Distribution in the Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Booking Holdings's Cyclically Adjusted PS Ratio falls into.


;
;

Booking Holdings Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Booking Holdings's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=5514.83/407.44
=13.54

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Booking Holdings's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2025 is calculated as:

For example, Booking Holdings's adjusted Revenue per Share data for the three months ended in Mar. 2025 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2025 (Change)*Current CPI (Mar. 2025)
=143.898/134.9266*134.9266
=143.898

Current CPI (Mar. 2025) = 134.9266.

Booking Holdings Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201506 43.822 100.684 58.726
201509 60.687 100.392 81.564
201512 39.591 99.792 53.530
201603 42.852 100.470 57.548
201606 51.058 101.688 67.747
201609 73.848 101.861 97.820
201612 46.867 101.863 62.080
201703 48.364 102.862 63.440
201706 60.423 103.349 78.885
201709 88.730 104.136 114.966
201712 56.485 104.011 73.274
201803 59.506 105.290 76.256
201806 72.853 106.317 92.458
201809 101.548 106.507 128.645
201812 69.129 105.998 87.996
201903 62.439 107.251 78.551
201906 88.301 108.070 110.245
201909 117.672 108.329 146.563
201912 79.133 108.420 98.479
202003 55.679 108.902 68.985
202006 15.368 108.767 19.064
202009 64.263 109.815 78.958
202012 30.038 109.897 36.879
202103 27.848 111.754 33.622
202106 52.614 114.631 61.929
202109 113.105 115.734 131.861
202112 72.055 117.630 82.650
202203 65.859 121.301 73.257
202206 105.594 125.017 113.964
202209 152.555 125.227 164.372
202212 104.636 125.222 112.745
202303 99.466 127.348 105.385
202306 147.765 128.729 154.879
202309 203.990 129.860 211.950
202312 135.882 129.419 141.664
202403 127.211 131.776 130.252
202406 170.981 132.554 174.042
202409 236.062 133.029 239.430
202412 163.695 133.157 165.870
202503 143.898 134.927 143.898

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.


Booking Holdings  (NAS:BKNG) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Booking Holdings Cyclically Adjusted PS Ratio Related Terms

Thank you for viewing the detailed overview of Booking Holdings's Cyclically Adjusted PS Ratio provided by GuruFocus.com. Please click on the following links to see related term pages.


Booking Holdings Business Description

Address
800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Executives
Glenn D Fogel officer: Hd Worldwide Strat & Planning PRICELINE.COM INCORPORATED, 800 CONNECTICUT AVENUE, NORWALK CT 06854
Paulo Pisano officer: Chief Human Resources Officer 800 CONNECTICUT AVENUE, NORWALK CT 06854
Susana D'emic officer: SVP, CAO & Controller C/O TIME INC., 225 LIBERTY STREET, NEW YORK NY 10281
Radakovich Lynn Vojvodich director C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
David I Goulden officer: Chief Financial Officer 176 SOUTH STREET, HOPKINTON MA 01748
Nicholas Read director C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
Larry Quinlan director 2225 LAWSON LANE, SANTA CLARA CA 95054
Mylod Robert J Jr officer: Vice Chairman
Sumit Singh director C/O CHEWY, INC., 7700 WEST SUNRISE BLVD, PLANTATION FL 33322
Peter J Millones officer: Executive VP, General Counsel
Jeffery H Boyd director C/O ASPEN GROVE CAPITAL, LLC, PO BOX 9389, AVON CO 81620
Dijk Bob Van director C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
Gillian Tans officer: President & COO, Booking.com C/O THE PRICELINE GROUP INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
Vanessa Ames Wittman director C/O MARSH & MCLENNAN COMPANIES, INC., 1166 AVENUE OF THE AMERICAS, NEW YORK NY 10036
Wei Hopeman director C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854